I'm also mindful that my first post on here a year or more ago, got deleted because it didn't have much content. So I got inspired today to share something that's working for me right now
So here's an idea which I could most likely wrap up in a WSO, and be all secretive about, and make out it's a huge thing. It is big, and I'm making good money from it right NOW.
Groupon is worth BILLIONS. They contact local businesses (you know, the ones you want to target too), and they talk them into doing big discounts for a daily deal. They try and cut the business owner to the BONE on margin. Then they tell them they want 30% of revenue. It's a wonder the businessperson has anything left over after they've run the promotion.
Now, there's a few opportunities here
Sign up to Groupon in your area. Now you have a daily list of companies who are shouting "we have money to burn on marketing"
You do marketing- so here's a warm lead. Consider this;
1. Many people do a Groupon while having a terrible website. By emailing them and pointing out that many people will check the site pre Groupon, it's a way of alerting them to other ways they could be investing their cash
2. Groupon sucks in terms of return. Many people state that they've almost gone out of business. They may not be doing another one in a hurry. But CPA lead gen? "That makes much more sense doesn't it Mr Customer? Don't pay anything now- in fact have a few free leads to get you started" Post Groupon is a great time to approach.
3. Groupon tends to work better with businesses which have a high margin, an ongoing residual, or an upsell. So there's lots of beauty companies and dentists etc on there- again all of this means that they value the lifetime value of a client.
This is the kicker! Groupon will already have talked to them about the lifetime value of the customer (that's how they can justify the 30% cut). So when you approach with a balance of sympathy ("how could Groupon take so much!"), and knowledge about their likely margins, you can then lead up to selling the dream.
"How about if we take the good bits of Groupon Mr customer, but with you paying per lead, suggesting your own payment rates, and your own lead caps?
Suddenly, the customer feels back in control, and suddenly you are the white knight.
Just wanted to share- I'm selling all kinds of stuff to ex Groupon clients right now- and not just CPA lead gen but also websites, SEO all kinds of stuff.
I could put my Groupon affiliate link here, and ask you all to sign up through it. But I'm not!