Ever done offline marketing for a Nightclub/Bar?

by eshber
13 replies
Hey guys

A friend of mine owns a bar on the outskirts of London and he's recently had alot of problems in getting the place busy. So i asked him how he advertises...the only thing he has is a facebook fan page which has just over 5000 likes and a twitter account. So i told him i could help him out a little...

I created a wordpress blog for him and added Pop Up Domination to capture peoples name and email. I put this thing up on Saturday, did a few tweets and facebook status's and i've already managed to get between 300-400 opt-ins!

So...now its time to send out some emails as the weekend is near and we need to start promoting...the question is, what will get these guys to come to his bar...i thought of possibly mentioning that there is a special offer 'Buy 1 Get 1 Free drinks before 9pm'...but he has already done that in the past and nobody has really been too interested in that...

Any ideas?
#marketing #nightclub or bar #offline
  • Profile picture of the author patadeperro
    What about a "Lady's Free night"?

    If guys see the email they will go to met the girls, if girls see the email they will go for the free drinks and I am sure the volume of sales will justify the promotion.

    Hope it helps
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    • Profile picture of the author MusclecarJ
      Originally Posted by patadeperro View Post

      What about a "Lady's Free night"?

      If guys see the email they will go to met the girls, if girls see the email they will go for the free drinks and I am sure the volume of sales will justify the promotion.

      Hope it helps
      when promoting a bar always build it around ladies night. Women typically dont drink as much as a guy so giving them a few free drinks will get them to show up. With the more women in attendence more guys will show. Make sure you have an attractive girl in the email. I live a stones throw away from S. beach and i get emails all the time from the club promoters..for the successful clubs..emails are built around the music scene and ladies. Also exclusivity.. is a key. make it seem like not anybody gets in. if the place seems cool and trendy that helps.. Just a thought..

      Ladies, music scene, trendy exclusivity.. tends to work in the bar scene. buy 1 get 1 doesnt bring people into a bar.. that works for applebees for the blue hairs.

      Guys want to see attractive chicks..period.
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      • Profile picture of the author Kevin AKA Hubcap
        I've got to agree. If you get good looking women into the place the guys won't be far behind.

        I don't know what you've tried so let me throw out a few ideas.

        1. You mentioned Facebook. Are they also using SMS and Twitter. These are all great platforms to get the word out about any upcoming events.

        2. Contests-- Everybody loves contests. Best garter, sexiest butt. You get the idea.

        3. Theme nights-- Again, depending on the type of club this could be a hit.

        4. The VIP-- Is there anyway a portion of the club can be made into an "exclusive" area for "platinum" members only?

        Just a few ideas off the top.

        Kevin
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  • Profile picture of the author eshber
    Guys, thanks for your help!

    Theres a BIG problem though...

    90% of the people that come to the bar are women! And beautiful women too...90% of the people that like the facebook page and twitter, are women! 90% of the opt-ins i've had, ARE WOMEN! OMG! I go to this bar every weekend and I'm amazed at how guys still don't show up - the bar is known to have ALOT of women!

    There's a big problem with having a club or bar full of women - women don't buy drinks! Seriously, whenever I go there I see women holding the same drink all night and when I look over at the bar there's only ever a few people there getting served for their drinks - those being the 10% men!

    In terms of competitions - yes that is a great way of bringing people in...only problem is, its usually the women that turn up for these things! We need ALOT more men! And thats y i'm struggling to come up with something...

    Also, this bar doesn't charge at the door - so its free entry all night...

    I'm running out of ideas :-s
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    • Profile picture of the author macintoshdesign
      Too many women? Wish I had that problem when I promoted for nightclubs

      Have you thought about using that to your advantage? Throw a Bachelorette Night!

      Far too many women never got to have their own bachelorette party, others never plan to get married (some need a night to celebrate their divorce) so why not throw them all a party in their honor.

      See, women always go to bars in groups which sets up a perfect bridesmaid/bride scenario. You can have the women choose one of their friends as the bride of the night. This actually sets up a recurring night because you can announce another one a couple months down the road where another friend is chosen as the bride.

      OR-

      Hold a raffle for 5-10 brides. Enter the raffle by responding to the email! Give out a party store sashes to denote who the brides are.

      Either way you will have women buying OTHER women drinks!

      Hugh
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    • Profile picture of the author Art Peterson
      Let me get this straight

      You have a bar of beautiful women...
      And you cant get guys to come to the bar?

      Ok. Sounds strange, but lets create some solutions

      1. Viral video- beg, borrow, steal a video camera. go to the bar and talk to the women on video. Get them to talk about how there are no guys and all women at the bar. Make sure the bar is busy in the background, even if its just your friends. upload to youtube. Use Seo. put link in description.
      2. goto nearest college or highest concentration of your male demographic and place a flyer (the color of the flyer should be "highlighter yellow"). Title: "Men... BAR FULL OF BEAUTIFUL WOMEN THAT WANT TO MEET YOU! The only reason this flyer is here is because I owe the owner of (name bar) a big big favor. You see since the bar (opened, redecorated, changed owners, etc) its been packed to the brim with beautiful women. Take a look ----(bit.ly short code url to youtube video). This has been my personal playground for a month, but since (owner) has pictures of me in, well, compromising situations, I was forced to print this up. Look, this will not last forever, the girls are there and your competition is not. (bitly link to youtube)...... You get the idea
      3. pull the audio out. use the warriors here or go to fiverr. place the audio on the bars message machine. Place phone number of bar in flyer
      Here is another one.

      1. go to the facebook page and create a contest: Bring a wing contest
      • ladies bring there best male friends to meet all the other ladies. Prizes could be as big as an ipad or as simple as a voucher for free food from somewhere be creative.
      • I would get someone to create a video for this as well. post on facebook and youtube. Should be holding the ipad or eating the food in the video.
      Here is another one.

      1. Create a press release
      • do it yourself or hire a warrior. Make an interesting press release. Email, fax and snail mail the release to all the local papers, college papers. Follow up with a call.
      Here is another one
      1. Joint venture with someone that is popular. Give them a cut of the take. Dj's, promoters from other culbs, singers, actors, artists. Just pick someone with a large social circle.
      Hope this helps

      Please keep us updated

      Take action and mooove

      art
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      See How I'm Making Money Arthur Peterson

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    • Profile picture of the author John Pawlett
      Originally Posted by eshber View Post

      90% of the people that come to the bar are women! And beautiful women too...
      Just give us the name of the bar, I am sure there are enough London based male warriors to fill it!

      Seriously, what part of London are we talking about, because depending on the area you will get different clientele and different means of connecting with them.

      Just because you are online doesn't mean that some of the more traditional offline methods won't work.

      So what area and what type of clientele?
      John
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      • Profile picture of the author JimmyD
        Here is another one.

        1. Create a press release
        • do it yourself or hire a warrior. Make an interesting press release. Email, fax and snail mail the release to all the local papers, college papers. Follow up with a call.
        To expand on this: i know my local free newspaper are always looking for stories to fill the space and "Where have all the men gone" headline followed by "Local bar owner cannot understand why he has a bar full of beautiful women and no men" story would be right up their street I reckon.
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    • Profile picture of the author wally247
      Originally Posted by eshber View Post

      Guys, thanks for your help!

      Theres a BIG problem though...

      90% of the people that come to the bar are women! And beautiful women too...90% of the people that like the facebook page and twitter, are women! 90% of the opt-ins i've had, ARE WOMEN! OMG! I go to this bar every weekend and I'm amazed at how guys still don't show up - the bar is known to have ALOT of women!

      There's a big problem with having a club or bar full of women - women don't buy drinks! Seriously, whenever I go there I see women holding the same drink all night and when I look over at the bar there's only ever a few people there getting served for their drinks - those being the 10% men!

      In terms of competitions - yes that is a great way of bringing people in...only problem is, its usually the women that turn up for these things! We need ALOT more men! And thats y i'm struggling to come up with something...

      Also, this bar doesn't charge at the door - so its free entry all night...

      I'm running out of ideas :-s
      WHERE IS THIS BAR AT????????
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  • Profile picture of the author Fernando Veloso
    A friend of mine used to run his dad bar and the only secret he had was:

    - ladies night to pack the house first weeks
    - a big smile and positive attitude that kept customers coming back

    He run that bar for 3-4 years and it was always packed, a usual crowd has there every night and it turned out to be the best bar in town.

    Then he sold it and... new owners killed with their attitude.

    People get out at night to have some drinks, fun and see smiley faces.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author JustinDupre
    Nightclub is always fun.. Make sure you got a fan page with constantly interaction with people around your town. You can try those free appetizer with this and that order.. but the key are hot girls different theme like.. disco, jazz, raggae may do pretty well too depending on the location.
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    • Profile picture of the author JimmyD
      You've got to use the 90% women to your advantage. I mean, I live in London and I want to know where this bar is! There must be a way of getting this info out to local guys/blokes whatever then the news speads quickly. In fact I can't believe that word has not got out to the local lads already.

      edit: written before Art's post above... some good ideas there.
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  • Profile picture of the author JerrickYeoh
    Promotion of beverages is almost done by most of nightclub.
    How about doing some special event like nightclub might have some event or themes that everyone might need to wear the themes costume.
    Or maybe hire some popular DJ and place in newsletter that the DJ will in your nightclub in particular day .
    And i agree with Jimmy D comments which smart use of girl . As long your bar do have lot of girls then all guys will auto came to you . So make some promo to girls like free entry for girls, free flow beer for girls. And here guys came in to paid everything just to see girls in your club.
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