What? No. You won't make any money like that!
Forgive me for a second..
I came across something in my inbox from one of my students that I figured
i'd share with this wonderful group of offliners -
Offline marketing is nothing like Online marketing
Many people tend to take their online'ish ways and think they can use those
some tricks to land clients - It doesn't work that way. These people don't
think the same way we do.
If you don't understand your market, you'll be dead before your first breathe out there.
Here's a trick -
Treat business owners like real people.
Sounds like a pretty obvious statement, but I'm under the assumption that
everyone doesn't fully understand this. Try mass emailing 200 business
owners with a generic, hyped pitch that you would be expect from a
'Auto Clickbank-Renegade Blueprint Traffic X' launch and see how far it gets you..
These people aren't aww'd by income claims, screenshots, scarcity,
one time offers, fancy designs, etc, etc. They'll laugh at you. All they want is someone
who is genuine and sincere about helping them. They know they need help, I'm sure
they get reminded everyday with a inbox full of 'marketing pitches,' but they don't
know who to trust because every email they open is the same 'ol mass distributed and
auto-generated 'pitch.'
You have to find a way to stand out from the crowd. Show them you actually want to help
them. Go an extra step to show your sincerity. Personally address their problems, etc.
The more you over think, the harder you are making it on yourself.
Try this:
and send it out to 5 businesses.
Also make a complimentary phone call 24 hours later to make sure they got it, if they
don't respond.
Why would this work? You don't come across as the typical money hungry marketer than
they're used. You're building a relationship. Have a conversation with them.
Why would you give away an SEO book? These guys don't have time to SEO themselves.
If they did, obviously, they would have done it. They will either read the book and ask you
to do it for them, or they will say f*&$ that book, how much do you charge?
--
Now there are dozens of other ways to do this but I'm sure you get the point. Sure it may
take some work, but landing a client could potentially be worth THOUSANDS and THOUSANDS
of dollars.
So just be personal, take a few steps back, and show these people that you actually care.
I guess that's all I wanted to say..
I came across something in my inbox from one of my students that I figured
i'd share with this wonderful group of offliners -
Offline marketing is nothing like Online marketing
Many people tend to take their online'ish ways and think they can use those
some tricks to land clients - It doesn't work that way. These people don't
think the same way we do.
If you don't understand your market, you'll be dead before your first breathe out there.
Here's a trick -
Treat business owners like real people.
Sounds like a pretty obvious statement, but I'm under the assumption that
everyone doesn't fully understand this. Try mass emailing 200 business
owners with a generic, hyped pitch that you would be expect from a
'Auto Clickbank-Renegade Blueprint Traffic X' launch and see how far it gets you..
These people aren't aww'd by income claims, screenshots, scarcity,
one time offers, fancy designs, etc, etc. They'll laugh at you. All they want is someone
who is genuine and sincere about helping them. They know they need help, I'm sure
they get reminded everyday with a inbox full of 'marketing pitches,' but they don't
know who to trust because every email they open is the same 'ol mass distributed and
auto-generated 'pitch.'
You have to find a way to stand out from the crowd. Show them you actually want to help
them. Go an extra step to show your sincerity. Personally address their problems, etc.
The more you over think, the harder you are making it on yourself.
Try this:
- Find an SEO 101 ebook with master resale right. tradebit.com is a good place.
- Pick and city and a profession (eg: miami auto repair, or something)
- Run it through Google External Keyword. Remember the monthly searches
- Jump to page 10 or so in the results
- Pick 5 sites
- Run the sites through Website SEO Tool | Website Grader for an SEO Analysis
- Save the report to your desktop
- Send the business owner an email along these lines:
Tweak it, make it personal, fix any grammatical mistakesHey {business owner},
I'm sure you get dozens of emails a day from other marketers in regards of SEO for your website, so I figured I'd take the time out to show you what all the fuss is about.
For starters, I am a marketer, and I do a bit of SEO myself. Knowing what I know, here's why the SEO guys will continue bombard you with their services:
1) {Keyword} can be a very profitable term to rank for. It averages about {#} searches a month. Every seems to want some of that action.
2) Oddly enough, Your website isn't really optimized for that keyword. I've attached a little analysis for you to look over. Some of it is irrelevant, but
the 2 major things to take away from it is a) you need optimize your site for specific keywords. b) you need more sites linking to your site.
I have ebook in pdf format that I can send over to you teaching you basics
of SEO, if you want to do it yourself.
You're sitting on gold here and you should really be taking advantage of it.
How long have you guys been in business?
-----
and send it out to 5 businesses. Also make a complimentary phone call 24 hours later to make sure they got it, if they
don't respond.
Why would this work? You don't come across as the typical money hungry marketer than
they're used. You're building a relationship. Have a conversation with them.
Why would you give away an SEO book? These guys don't have time to SEO themselves.
If they did, obviously, they would have done it. They will either read the book and ask you
to do it for them, or they will say f*&$ that book, how much do you charge?
--
Now there are dozens of other ways to do this but I'm sure you get the point. Sure it may
take some work, but landing a client could potentially be worth THOUSANDS and THOUSANDS
of dollars.
So just be personal, take a few steps back, and show these people that you actually care.
I guess that's all I wanted to say..
Austin Marketing, Graphic Design and Organic SEO
[Free] Learn How to Crush Web Traffic with Kenster