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Redirecting domains

by robert_aus
6 replies
I have a client that has an e-commerce site in the party supplies niche.

They have the main site which is business name dot com.

They are wanting to buy new domains such as partycostumesCityName.com, partysuppliesCityName.com etc.

The plan they have is to just redirect these domains to the business name dot com site.

Would that be worthwhile? or would you first get the sites setup with content and build some backlinks before redirecting later?

or would you just build content on the keyword domains and then have links from them to the main site and never do domain redirects?
#domains #redirecting
  • Profile picture of the author krzysiek
    Hi Rob,

    Is it possible? Sure it is. Buy the domain then in the domain management panel, you can just set it to re-direct.

    The second question: should you build up the site and it's rankings? Well, that's where my knowledge starts to get a bit limited. But from what I know, it's not a win-win situation.

    You can get these new domains ranking well, then you can redirect them. Now, you can do a temporary re-direct or a permanent redirect (301 or 302 I believe) but I believe that over time, the new domains that you ranked (the ones that are re-directing to their main site) will lose their ranking value and eventually all the juice will be transferred to the main site. Which I guess is good, as the main site, should, I believe, start to rank well even for those other keywords you were trying to target with these new domains.

    But essentially, I just wanted to make note (of which I believe to be correct) that these new domains you make will lose SERP positions over time with a re-direct set in place.

    Feel free to wait for some more replies!
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  • Profile picture of the author Always-A-Warrior
    Build site with content first because search engines doesn't like redirects. Let spiders spin its web over the new site and later add redirect. You ca do a no-follow on the redirects.
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  • Profile picture of the author beenobama
    Real estate is a hard market, especially now. Find your niche and concentrate on that. If your area is Mayberry, South Carolina then concentrate on that area. Write articles about that area and what people may like about it. Then get links to those articles and your website. Use good title tags and don't spam.
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  • Profile picture of the author russjam
    Originally Posted by robert_aus View Post

    I have a client that has an e-commerce site in the party supplies niche.

    They have the main site which is business name dot com.

    They are wanting to buy new domains such as partycostumesCityName.com, partysuppliesCityName.com etc.

    The plan they have is to just redirect these domains to the business name dot com site.

    Would that be worthwhile? or would you first get the sites setup with content and build some backlinks before redirecting later?

    or would you just build content on the keyword domains and then have links from them to the main site and never do domain redirects?
    The latter approach is much better - redirecting domains by itself will add very little value.

    1) Create a real site with regional specific articles, this can be product reviews, buyers guide, etc, why a person in City X specifically needs the product. Add a local telephone number for customer support (which you can redirect). This whole approach will build rankings for the site and help it convert better.

    2) Create links through from the site to the e-commerce store to make the purchase, (these are links
    not redirects) - or if your technology is up to it, have the content from the central store served up onto the local site (the virtual store front approach)
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  • Profile picture of the author www_retireonme_com
    Someone needs to clear this up !

    When I was in the INternet Marketing industry, I had a website that I called (x), it would redirect to another site called (y) , if you looked up in the tool bar of the browser it would still say (x) . YOu would not even know that you were being redirected. I knew it, but you would not know it.


    So, I know that if you typed in the keywords into search , city/service , you would see your website if you listed the keywords in the domain. (ranking at the top)
    I know this because my old site (x) was a keywords.com style site. So it was right at the top of google when searched. It redirected to another site name (y) and on there it would carry on with the keywords relating to the service,etc.

    SO, I think it does work to redirect and you do not need a splash page that is basically keyword dense and then it says ' click here for more info' linking right to the main site.


    Just something I know from experience. I am going to try it on my own new site here in the next week again., a new client. I will try it. I am hopeful.
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    • Profile picture of the author russjam
      Originally Posted by www_retireonme_com View Post

      Someone needs to clear this up !

      When I was in the INternet Marketing industry, I had a website that I called (x), it would redirect to another site called (y) , if you looked up in the tool bar of the browser it would still say (x) . YOu would not even know that you were being redirected. I knew it, but you would not know it.


      So, I know that if you typed in the keywords into search , city/service , you would see your website if you listed the keywords in the domain. (ranking at the top)
      I know this because my old site (x) was a keywords.com style site. So it was right at the top of google when searched. It redirected to another site name (y) and on there it would carry on with the keywords relating to the service,etc.

      SO, I think it does work to redirect and you do not need a splash page that is basically keyword dense and then it says ' click here for more info' linking right to the main site.


      Just something I know from experience. I am going to try it on my own new site here in the next week again., a new client. I will try it. I am hopeful.


      You are certainly right that this used to work (some years ago).

      This is domain masking and was typically performed using frames.

      However, Google is de-emphasising keyword rich domain names in general so I would be surprised now if Google would even index a framed site that just redirects elsewhere.

      But as you said, the only way to verify what we hear works, and what actually works, is to test it.
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