Looking for a bit of advice from those in the offline market on how you go about actually capturing customer requirements during face to face consultation, particularly regarding services such as SEO or Web Design?
As far as the presenting benefits of these services I'm fine with that, but does anyone use a standard set of questions or prompts in order to firm up their requirement and what you're in a position to upsell to them?
Do you use any sort of templates, or is there anything off the shelf that you'd recommend that would help me put something together?
I expect to price each consultation on a case by case basis (don't want to create standard pricing models) and just need some input from those that have been out and done this so that im fully prepared when I get out to a meeting ...?
Just want to be as prepared as possible, and not to miss any tricks
...I know some of this will eventually come from experience so I hope this doesn't irk any of you very experienced guys
Thanks in advance.