Rent-a-site model

by alanborcic 15 replies
Hey guys,
I know some of you are having web sites build for certain business that you are either leasing or selling to businesses or selling leads. What kind of information are you putting as contact info (name, phone number, email, address)?
Let's say you build site for pizza + your city, do you put fake phone number, address, name or you put your own? If you put your own, what do you do when people call you? Thanks
#offline marketing #model #rentasite
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  • Profile picture of the author JimmyD
    If you mean listing in G places; I don't do that with these sites.

    If you mean just general organic search; If it is just started with no renters/advertisers I will direct potential interested businesses to contact me via my contact page.
    Once a business does rent or advertise the problem doesn't exist.
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    • Profile picture of the author alanborcic
      Originally Posted by JimmyD View Post

      If you mean listing in G places; I don't do that with these sites.

      If you mean just general organic search; If it is just started with no renters/advertisers I will direct potential interested businesses to contact me via my contact page.
      Once a business does rent or advertise the problem doesn't exist.
      So you setup web site for rent for pizza place, put your mail address, your name and your phone number. What do you do when people who want pizza call you? Do you have special number that you recorded voice mail indicating they reached pizza place? Or email correspondence for example? How do you preserve look and real of real pizza place to potential customers?
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      • Profile picture of the author JimmyD
        I don't pretend to be a pizza restaurant, I get the site ranked for the search terms then rent the site to business(es). The idea is to get the site top or near top of the SERPS for the search term not to sell pizza!
        The only contact details before rental are via a contact form that does not show email or phone number etc.

        I know some people will use a false address and maybe a skpe number with voicemail to rankk in G places but I don't do that.
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  • Profile picture of the author WillDL
    Get a $5 a month local call forwarding number. Rank your site at the top of the SERPS for your keyword phrase. Don't mention the name of your business just your area+ business category with some strong call to action to call the number. Have the onsite contact form forward to whoever the #1 adwords contact form forwards to. Track that as well.

    Now go to the adwords ads bar. Whoever is the first one set your call forwarding number to send them the calls. They are paying the most per click and probably have the best budget. After a few weeks to establish # of leads generated send a letter to the top five adwords advertisers. Include a print out of your data from the past few weeks and a print out of the serps.

    Explain how you've already sent XYZ business how ever many new customers but the site is available for rent at $XXX paid quarterly. Make it clear, without being crass, that you sent this letter to everyone on the first page of adwords ads and that this will be first come first served.

    Don't waste time with pizza places, go for industries like plastic surgeons and law firms that are paying $19-$40 a click.
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    • Profile picture of the author xichabodx
      Originally Posted by WillDL View Post

      Don't waste time with pizza places, go for industries like plastic surgeons and law firms that are paying $19-$40 a click.
      Have you marketed to and rented sites to these high-income niches?
      If so, what have you normally charged?

      Thanks!
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    • Originally Posted by WillDL View Post

      Whoever is the first one set your call forwarding number to send them the calls. They are paying the most per click and probably have the best budget. After a few weeks to establish # of leads generated send a letter to the top five adwords advertisers. Include a print out of your data from the past few weeks and a print out of the serps.

      Explain how you've already sent XYZ business how ever many new customers but the site is available for rent at paid quarterly.
      I must say, that is an excellent idea! I was thinking about using a Google voice number and just not answering and recording the number of calls, but this beats it hands down! You're showing them that you already sent them business.

      Amazing!

      Thanks for that tip.

      What do you use for your local forwarding number?
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    • Profile picture of the author mrtrance
      Originally Posted by WillDL View Post

      Get a $5 a month local call forwarding number. Rank your site at the top of the SERPS for your keyword phrase. Don't mention the name of your business just your area+ business category with some strong call to action to call the number. Have the onsite contact form forward to whoever the #1 adwords contact form forwards to. Track that as well.

      Now go to the adwords ads bar. Whoever is the first one set your call forwarding number to send them the calls. They are paying the most per click and probably have the best budget. After a few weeks to establish # of leads generated send a letter to the top five adwords advertisers. Include a print out of your data from the past few weeks and a print out of the serps.

      Explain how you've already sent XYZ business how ever many new customers but the site is available for rent at paid quarterly. Make it clear, without being crass, that you sent this letter to everyone on the first page of adwords ads and that this will be first come first served.

      Don't waste time with pizza places, go for industries like plastic surgeons and law firms that are paying $19-$40 a click.
      I have a dentist site ranking #1 and it gets 70-100 visits a month. I have setup 3 banners on the site that has a local dentist info who I found was doing PPC advertising. I got a forwarding number that forwards to this dentist listed on the banners to track calls.

      The homepge is just general information on what and how a "dentist city" or "city dentist" can help you with different dental services, etc. But so far no one who comes to the page has called the dentist. They just seem to find the site, but take no action.

      Any suggestions on how to get them to take action once they land on my page? The banners state free consultation, but seems no to help get them to call dentist. How can increase the chance of a visitor taking action to call? Should work something into the banner or add something to site content? Since you seem to have made this model work any pointers you can offer?
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  • Profile picture of the author WillDL
    Yes, it was one of my first successes.

    I liked $297.00 a month paid quarterly by ACH. $891.00 magically appearing in my bank account every three months just made me smile, especially when I had twelve lovely people doing it. Keep in mind I was sending 10-12 hot prospects a month for industries with high customer LTV. No pizza place will pay that.
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    • Profile picture of the author xichabodx
      Originally Posted by WillDL View Post

      Yes, it was one of my first successes.

      I liked $297.00 a month paid quarterly by ACH. $891.00 magically appearing in my bank account every three months just made me smile, especially when I had twelve lovely people doing it. Keep in mind I was sending 10-12 hot prospects a month for industries with high customer LTV. No pizza place will pay that.
      Awesome!
      Those aren't bad paydays you set up for yourself.
      Thanks for the share!

      Any rhyme or reason that you preferred to be paid quarterly vs. monthly? Just liked those bigger figures better?
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  • Profile picture of the author zoro
    I've tried several Rent-A-Sites both for renting out and for collecting leads to on-sell at CPL.
    Out of 6 sites, in 6 different industries (all high ticket services with good liftime client value), I have only managed to signup one client. They pay me $25 per lead.
    As for plastic surgeons, dentists, they are just not interested in renting or paying for leads. They just don't get it and can be quite rude.

    I'm not saying it can't be done, just that from my own experience it's not as easy as some might suggest.
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    • Profile picture of the author WildGale
      Originally Posted by zoro View Post

      I've tried several Rent-A-Sites both for renting out and for collecting leads to on-sell at CPL.Out of 6 sites, in 6 different industries (all high ticket services with good liftime client value), I have only managed to signup one client. They pay me $25 per lead.
      As for plastic surgeons, dentists, they are just not interested in renting or paying for leads. They just don't get it and can be quite rude.
      What's your ranking with these sites? How many unique visitors are you getting to them? Have you offered a certain number of leads for free?
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  • Profile picture of the author alanborcic
    Maybe web site does not sell strong enough so they leave. Try improving web site with some useful information
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  • Profile picture of the author hommi_16
    I personally set up a contact page so I can gather e-mails to show my prospective clients. I also have a few sites where I put my own phone number on them to test them out and see if people will call. I personally don't do this for any industry where you need a special license or designation.
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  • Profile picture of the author Jimian
    I'm on my fourth site... Initially I kinda let the ranking process take over...

    I was on Page 14...then page 8...today I'm on Page 5....


    Truthfully, each one I do tends to be marketed differently....postcards, emails, videos.... there's no set ONE way to promote it...

    JIM
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