How Not To Run An Offline Marketing Campaign
At christmas I given a magazine subscription to Men's Health, and this month's edition arrived, and as it arrives in a cellophane wrapper it has all of the advertisement still inside it - I usually shake these out in the shop!
Anyway one of them was for a new fashion brand, it was offering 15% off online orders, and it looked like something I'd be interested in.
On going to the website they are busy re-designing the website and all it has is a phone number to get a catalogue. If I had forked out to get a leaflet campaign in a national magazine I would have made sure to get my site online, and at least have a decent lead capture page.
Here's the site, I think they need to hire someone who knows how to run a proper offline campaign.
http://www.barnabymac.co.uk/
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