Charges for services to an Offline Business???

I am going to go against some suggestions here and suggest that you don't undervalue your services too much. Also, don't let potential clients talk you into offering your services for dirt cheap to them if they "promise" to give you referrals in the future. A lot of times those are broken promises that don't ever work out. Not to say that some clients will be very valuable and very interested in helping you find more prospects. However, when the day is said and done, many and most are more concerned with getting their own clients.

Now, if you are going to package this deal, don't do it for any less than $2,000. I almost want to say $3,000 because it looks like you are going to be incorporating not only the website, but also promo videos, traffic, social media, etc. Assuming that you are going to use Wordpress, you are going to be leaving them with a slick interface and a whole administrative area that allows them to maintain the site on their own OR you would be more than happy to perform periodical maintenance with a retainer and at a pre-determined monthly cost. If they are not going to buy this packaged price, then you come back and hit them with A-La-Carte services breaking each one into it's own price. A huge warning: if you go too cheap then you are all of sudden held in the same light as your neighbor's kid who tinkers with web design. Meaning that...your prospect will start to compare you with the high schooler or college freshman that does this stuff in his/her spare time. You need to present a professional and valuable service by the way you dress, the way you present, the materials and proposal you turn over to them. It will make you stand out from the amateurs. There are a lot of "Mom and Pop Shops" who will be going with a friend's cousin (who just so happens to be a genius 8th grader) that is pretty good at websites. I am joking and I am not with this statement - it happens! In the end, you may just end up wasting your most valuable asset - TIME! That's okay, learn from it quickly and walk away with an bigger image...that of a large fish and a large frying pan because you have bigger fish to fry!

Good Luck to you

Regardless of where you come in price wise you need to explain to the client the value you're providing and how it will help their business in language and concepts they can understand.

When they realize the vale you provide they're more willing to pay a premium fee.

I also agree with everyone who says don't sell yourself short. Some people/companies are suspect of vendors who come in with really low prices.

Typical thinking is they're low for a reason--a lack of quality/results.

Don't lowball yourself.