Charges for services to an Offline Business???

23 replies
Hi,

I need to put a quote together for a client and I was wondering if you could tell me how much they would charge for the below services to an offline business.

This will be my first paying gig so I don't want to overprice things. I've been studying IM and SEO for nearly three years, so I think I can bring a lot of knowledge and value to this business.

Any advice would be warmly welcomed!

Here's the services I want to offer and to give a price in $ for each:

  • To build a Wordpress site (using Thesis) to make it appear like a traditional website
  • To build a Facebook Fan Page
  • Per eZine article pointing back to the site
  • To build a HubPage
  • To Build a Squidoo Lens
  • Per 100 Backlinks
  • For 10 .Edu Backlinks
  • To place business on Google Maps and Google Business
  • To Submit site to directories using Deep Linker Pro
  • To make a promotional video and submit to YouTube as well as TubeMogul
  • To set up and maintain an opt-in form using Aweber on their website and on the Facebook Fan Page
  • Create a proper ad for their site using Copywriting skills. Their current ad is completely ineffectual.

All the best!
Derrick


#business #charges #offline #seo services #services
  • Profile picture of the author sirtiman
    $9 each will be good offer. Just try to make the prices so friendly.
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    • Profile picture of the author Derrick0408
      $9 to build a website?
      I'm going to be out of business very quickly
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      • Profile picture of the author seoman76
        Banned
        A professional company would ask at least $1k,-

        I would suggest asking $495,- thats very very reasonable. Today I just semi-randomly phoned a company to offer my SEO services to get him on page1 (well random, he did advertise with adsense and he was totally unfindable in the normal results), I asked 250 euro on no cure no pay. He was very interested, tomorrow I hear if I closed the deal. Prices like 250-500 euro are nothing for offline businesses.
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        • Profile picture of the author Jason Clay
          Derrick,

          In my opinion, the best way to approach pricing for offline clients is to start out low. With each new client, increment the price until you reach a point where your leads aren't buying anymore. That's how you'll know if you've overpriced your service and what clients are willing to pay.
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          • Profile picture of the author Victor
            I am going to go against some suggestions here and suggest that you don't undervalue your services too much. Also, don't let potential clients talk you into offering your services for dirt cheap to them if they "promise" to give you referrals in the future. A lot of times those are broken promises that don't ever work out. Not to say that some clients will be very valuable and very interested in helping you find more prospects. However, when the day is said and done, many and most are more concerned with getting their own clients.

            Now, if you are going to package this deal, don't do it for any less than $2,000. I almost want to say $3,000 because it looks like you are going to be incorporating not only the website, but also promo videos, traffic, social media, etc. Assuming that you are going to use Wordpress, you are going to be leaving them with a slick interface and a whole administrative area that allows them to maintain the site on their own OR you would be more than happy to perform periodical maintenance with a retainer and at a pre-determined monthly cost. If they are not going to buy this packaged price, then you come back and hit them with A-La-Carte services breaking each one into it's own price. A huge warning: if you go too cheap then you are all of sudden held in the same light as your neighbor's kid who tinkers with web design. Meaning that...your prospect will start to compare you with the high schooler or college freshman that does this stuff in his/her spare time. You need to present a professional and valuable service by the way you dress, the way you present, the materials and proposal you turn over to them. It will make you stand out from the amateurs. There are a lot of "Mom and Pop Shops" who will be going with a friend's cousin (who just so happens to be a genius 8th grader) that is pretty good at websites. I am joking and I am not with this statement - it happens! In the end, you may just end up wasting your most valuable asset - TIME! That's okay, learn from it quickly and walk away with an bigger image...that of a large fish and a large frying pan because you have bigger fish to fry!

            Good Luck to you
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          • Profile picture of the author Kevin AKA Hubcap
            Originally Posted by Josh Rossdale View Post

            Derrick,
            In my opinion, the best way to approach pricing for offline clients is to start out low. With each new client, increment the price until you reach a point where your leads aren't buying anymore. That's how you'll know if you've overpriced your service and what clients are willing to pay.
            Regardless of where you come in price wise you need to explain to the client the value you're providing and how it will help their business in language and concepts they can understand.

            When they realize the vale you provide they're more willing to pay a premium fee.

            I also agree with everyone who says don't sell yourself short. Some people/companies are suspect of vendors who come in with really low prices.

            Typical thinking is they're low for a reason--a lack of quality/results.

            Don't lowball yourself.
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  • Profile picture of the author VOnline
    For some of the smaller things you WILL have competition with rep high fiverr's. Obviously charging $5 for the same thing. That's that.

    For the website, you can be charging more. Half or 3/4 the price of what competing COMPANIES are charging.

    Good luck!
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  • Profile picture of the author PPC-Coach
    $5,000 for the whole and don't bother explaining the whole package.

    Tell them you're the best and you are giving them a discount at this level.

    If you go low, your credibility is out the window and they will NOT take you seriously.

    If they drive a nice car, ask them why they drive that more expensive car? Because it's better and so are you. They're buying a Porsche 911 turbo here not a Ford Festiva.

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    • Profile picture of the author zoro
      Originally Posted by PPC-Coach View Post

      $5,000 for the whole and don't bother explaining the whole package.

      Tell them you're the best and you are giving them a discount at this level.

      If you go low, your credibility is out the window and they will NOT take you seriously.

      If they drive a nice car, ask them why they drive that more expensive car? Because it's better and so are you. They're buying a Porsche 911 turbo here not a Ford Festiva.


      I agree very strongly with this.

      Never under sell yourself and your services. People buy from people they - Know, Like, and Trust. They most likely won't understand half the stuff your going to do for them, so the main thing is to provide them with excellent service and great results.
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  • Profile picture of the author iaroca
    I think 5000$ is great not 9$...but explain the value of what they are getting. if you need help. let me know gettingsocial.ca
    ian
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  • Profile picture of the author Nithiyaah
    I'll definitely won't go for less than 1K and I'll give them everything into one package. One of the best and the real person you can ask opinion is Albert Hallado who is a small business consultant and he is offering something similiar services to his offline clients. If possible, try to ask for his help and I'm sure he can help you because he is the one who helped me in this :-) You can reach him via his website Alberthallado.com. Hope this info will help you...
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  • Profile picture of the author Derrick0408
    There are so many good points in this thread and I really want to thank everyone for taking the time to leave advice!

    I'm a bit nervous because the Business Owner was referred to me via an acquaintance and this is the first time I've undertaken paid SEO work in this way. Usually I just SEO my own sites.

    Already I'm sensing the potential client is difficult and doesn't seem to want to part with his cash so this might be a turkey; but pricing fairly high should tell me which way its going to go.

    Thank you!
    Derrick
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  • Profile picture of the author JeffH
    Are you in a bind and desperate for the money? If not I would price on the high side.

    Tell him you are busy doing SEO on your own sites (thus implying you know what you're doing) and here's the price if he's interested give you a call. Then walk away and don't follow up.

    It sounds like he may be a difficult client so I would make him jump through a few hoops to hire you.

    Jeff
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  • Profile picture of the author Fernando Veloso
    Do some math:

    Your hour rate VERSUS x amount of working hours PLUS taxes PLUS formation PLUS software.

    Then you have your final prices.
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  • Profile picture of the author ZaraK
    Your average B&M company doesn't have a clue that Fiverr even exists much less engaging someone to do something for them.

    In fact, your average small to midsize B&M company doesn't know what they need, when they need it, or what it will do for them.

    Your value is not so much in the tactic as it is in the overall strategy. You do have a strategy for business, right, not just a "choose one from column A and two from column B" services menu?

    "Do you want any SEO today, Mr Small Business Prospect?"

    "What the hell is SEO?"
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  • Profile picture of the author jsnfou
    How much have you guys charged just to rank a business on page 1 or top 5 ranks in Google Places?
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  • Profile picture of the author JustinDupre
    I don't think you should charge over 2k. I mean everyone is right about the credibility and all but first you need to get yourself out there and build a network for these services.
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  • Profile picture of the author ava681
    it really depends on your experience, location and competition. its good to start low though and then work your way up
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  • Profile picture of the author social saint
    Its right that you should'nt bid something that is too low just to win this project. You might later on regret for bidding too low and also lose the opportunity of increasing your hourly rate at a later point of time.

    Also considering the fact that there are plenty of online services just like yours who are ready to do this kind of work, bidding anything more than 1.5 to 2K might keep you out of the list. Good luck with it
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  • Profile picture of the author TheCopyGirl
    I am not sure that you will be stuck with the rate that you start out with for life. I've personally experienced an (admittedly slow/steady) increase in my per-hour worth.

    Having said that, I would do just the website component of what you are offering for $350-upwards, and these were my rates fairly early in my career. Of course, I don't think every item on your list can be valued equally - some more, some less. Depending on how much you do on the website, it could be priced at a lot more than $350 or even $500.

    My off-hand estimate for your entire deal would also fall somewhere between 2K to 3K, and I would imagine that you can charge more than that once you have built your own image/portfolio a little more

    You could print out a little sheet which has a tabular indication of what each service is worth (don't be conservative here), and a sum-total, and a comparison to show that your overall package price is a really good deal. For example, it's a fact that Deep Linker Pro is $67, and you can list it as such if you like.

    IMO, building a website, writing copy, and doing the video are the most valuable things you are offering, and the others are sweet bonuses. For a rough "high level" estimate of the cost, add up what you would charge for these three, and add a flat rate on top of it for the rest - and you will probably end up somewhere around the 2K mark.

    Good luck!
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  • Profile picture of the author michelle2003
    If you have deeply knowledge with experience in seo field then definitely you can start business but i hope you have to fight in this field because As you know, seo & backlinks is one of the most competitive industries around.


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