The unexpected objection I got was this: they HATE the LOOK of the QR Codes. As I admitted, I'm totally biased in loving them One of their current advertiser is a real estate firm, and they intelligently used QR code for every house displayed, and that's what triggered their reaction.
They simply think it makes their mag look awful, and shudder at the thought of their precious work being filled with codes... At this preliminary telephone discussion, we thought of having all the codes in one page (inside an artform or not). I don't know the inside dealings with their clients, but I don't think you can stop them from putting codes in if they want to. I mean you can, but don't want to lose the money.
I also advanced the idea that one mag filled with QR codes would certainly grab the attention and get people talking - but again they feared that most people, who have no idea what those codes are, would simply think they missed the mark and basically suck at graphics and design.
Yet, they realize it's an added value they can provide clients, plus I do all the work, and they collect a percentage on the deal.
Any tips on how to present it to them to overcome that hurdle?