Marketing for a trade school

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So my proposal was accepted and my latest client is a local trade/technical school. They want a new website, social media marketing and seo. While I'll gladly accept the job I'm scratching my head trying to think of ways that I can drive new students to the campus. Besides doing the things listed above.

Now this school refuses to accept federal aid for its students. This eliminates the majority of the local target market. The school is totally focused on targeting populations that can afford to pay the 13k yearly tuition.

Can anyone help me! How can I provide the school with valuable leads in the near term?

#marketing #school #trade

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