Local Businesess & Domain names for good SEO
How do you help local small businesses who want great organic ranking but insist on using their existing business name (e.g. joesplumbers.co.uk) as their domain name?
I have explained to them that they most probably need an exact match domain for a specific keyword with high searches & low competition to get good rankings but they insist on using their own name or business name as their new website's domain (its probably a sentimental thing for them i guess to use their long standing "brand name" as a domain)
Appreciate any suggestions here
Thanks a stack!!
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