Local Businesess & Domain names for good SEO

by stephen620924 7 replies
Hi Warriors!
How do you help local small businesses who want great organic ranking but insist on using their existing business name (e.g. joesplumbers.co.uk) as their domain name?
I have explained to them that they most probably need an exact match domain for a specific keyword with high searches & low competition to get good rankings but they insist on using their own name or business name as their new website's domain (its probably a sentimental thing for them i guess to use their long standing "brand name" as a domain)
Appreciate any suggestions here
Thanks a stack!!
Regards
stephen
#offline marketing #businesess #domain #good #local #names #seo
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  • Profile picture of the author Digital Traffic
    In that case, you will need to build and optimize pages based on those keywords into their website.

    Example: joesplumbers.co.uk/leedsplumber
    joesplumbers.co.uk/plumbersinmanchester
    joesplumbers.co.uk/bestplumbersinoxford

    Give each keyword phrase it's own page, then optimize it using meta desc, meta title, keyword tag, h1 tags, etc.. for that keyword.

    Then, make sure your content for that page uses the phrase 3 to 5 times as well.
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    • Profile picture of the author stephen620924
      Thanks so much for the great info!
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    • Profile picture of the author Mike McAleer
      Originally Posted by Digital Traffic View Post

      In that case, you will need to build and optimize pages based on those keywords into their website.

      Example: joesplumbers.co.uk/leedsplumber
      joesplumbers.co.uk/plumbersinmanchester
      joesplumbers.co.uk/bestplumbersinoxford

      Give each keyword phrase it's own page, then optimize it using meta desc, meta title, keyword tag, h1 tags, etc.. for that keyword.

      Then, make sure your content for that page uses the phrase 3 to 5 times as well.
      this is a good option and you could also create a seperate site on the new domain
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  • Profile picture of the author racso316
    Or you can just buy the domain and create a small site based on the keyword then point it to the main site.
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    • Profile picture of the author akazo
      Originally Posted by racso316 View Post

      Or you can just buy the domain and create a small site based on the keyword then point it to the main site.
      Or do as DT mentioned and optimize around the keywords. I don't know why people seem afraid to get sites ranked that are not an exact match domain. It's really not exponentially more difficult, especially for local services where you get a little boost just for being local.

      In addition to optimizing on page factors, get a ton of good quality backlinks from a variety of sources and be patient. Plus, for their immediate area, they should have a well optimized GP listing, right? This is going to work hand-in-hand with their website.
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  • Profile picture of the author iAmNameLess
    A lot of local businesses can be optimized and ranked purely with ON PAGE SEO. If that doesn't do the trick, then all you need is backlinks. Doesn't matter if it has a keyword in the domain or not. It just makes it easier if they go for it.
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  • Profile picture of the author alwayshome
    Great info.
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