How do you help local small businesses who want great organic ranking but insist on using their existing business name (e.g. joesplumbers.co.uk) as their domain name?
I have explained to them that they most probably need an exact match domain for a specific keyword with high searches & low competition to get good rankings but they insist on using their own name or business name as their new website's domain (its probably a sentimental thing for them i guess to use their long standing "brand name" as a domain)
Appreciate any suggestions here
Thanks a stack!!