Groupon Prospecting - Has anyone done this??

57 replies
Something interesting happened to me a few weeks ago. I got a Groupon ad for a $29 cleaning service for 2 hours. Given that I hate cleaning my house, I purchased it.

After I purchased it, Groupon directed me to a website. The website they had set up was one page and it basically gave instructions about their Groupon promotion.

Because they had over 400 orders, it took them a long time to contact me. When they did, I told the owner that I would be happy to make them a lead generation website for $100 in exchange for free house cleaning. I also told them that since they had this great list of 400 people, that I would send out their newsletter for them on a monthly basis. Again, I would do this for free as long as they kept cleaning my house for free. The good news is that she agreed that this would be a good idea and we are meeting next week to discuss the arrangements. I could have chose to charge her but instead I chose the barter option.

So, it begs the question. We know that companies are using Groupon on to give them a boost, but it also means that they have these great in-house lists they can market to. Is anyone using Groupon to market their services to?

I also think this will be a great way to market my services, because in each e-mail, I will do some self-promotion.

The other thing about Groupon is that some of these people are just after the discount. Unless there is another discount to bring them back, they may be gone forever. All the more reason they need us marketers!
#groupon #offline #prospecting
  • Profile picture of the author Mike Grant
    You're letting out an untapped resource. I thought I was the only one on here that used Groupon like that .
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    • Profile picture of the author Evan887
      Originally Posted by mgtarheels View Post

      You're letting out an untapped resource. I thought I was the only one on here that used Groupon like that .
      I was actually thinking of making a WSO, but I would have to have more secrets than that to make it worthwhile.

      Besides, I've gotten so much from this forum, I figured it was time to give back a little.
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  • Profile picture of the author O0o0O
    That's a great way to use Groupon. There are also other businesses out there who don't even know about it. So keep your antennas up. You might come across some businesses who wish to put themselves out there even more and pay handsomely for it. Continue to barter, and make sure you keep paperwork for your transactions.
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    • Profile picture of the author Evan887
      Originally Posted by O0o0O View Post

      That's a great way to use Groupon. There are also other businesses out there who don't even know about it. So keep your antennas up. You might come across some businesses who wish to put themselves out there even more and pay handsomely for it. Continue to barter, and make sure you keep paperwork for your transactions.
      You just made me think of another idea. Once you have some businesses you can help out with, you can start cross-selling between them, especially if they are in related fields.
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  • Profile picture of the author jasonthewebmaster
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    So... let me wrap my head around this... These businesses are getting massive traffic from groupon, but wasting the opportunity for building a list of buying customers? MAN O MAN LOL what a sweet time for us to swoop in!

    So basically all they need is a lead capture page as the re-direct and then some sort of followup plan and they are golden! Great stuff.. thanks for sharing this!
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    • Profile picture of the author Evan887
      Originally Posted by jasonthewebmaster View Post

      So... let me wrap my head around this... These businesses are getting massive traffic from groupon, but wasting the opportunity for building a list of buying customers? MAN O MAN LOL what a sweet time for us to swoop in!

      So basically all they need is a lead capture page as the re-direct and then some sort of followup plan and they are golden! Great stuff.. thanks for sharing this!
      You're welcome. Yes, they are missing out on a big opportunity.
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  • Profile picture of the author Huskerdarren
    Another great idea. The vendor uses Groupon to give them a bump in new customers. You jump in and build their list for future marketing while gaining a new client. Thanks Groupon!
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    • Profile picture of the author Russell Hall
      Now that's using your head and applying some lateral thinking.

      and I bet they loved you for helping them solve a problem!

      Well done!
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      • Profile picture of the author SamyE
        Great Example of out side the box thinking.

        1/ You can now take all that saved time from cleaning and now spend that time on working on your business.

        2/ Do a Superb Job and get them to refer you out to every one they know.

        3/ Ka Ching .... Ideas come bursting .... What / How can we use group on offers in out business and for the business that we are working with.

        Re WSO

        Just make a video, put what you can, and use it as a freebie / lead generation piece.

        Compensation comes in many forms, and some times their is more leverage by not taking the money and applying the leverage in other ways that will be more productive or grow out business long term
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        • Profile picture of the author Evan887
          Originally Posted by SamyE View Post

          Great Example of out side the box thinking.

          1/ You can now take all that saved time from cleaning and now spend that time on working on your business.

          2/ Do a Superb Job and get them to refer you out to every one they know.

          3/ Ka Ching .... Ideas come bursting .... What / How can we use group on offers in out business and for the business that we are working with.

          Re WSO

          Just make a video, put what you can, and use it as a freebie / lead generation piece.

          Compensation comes in many forms, and some times their is more leverage by not taking the money and applying the leverage in other ways that will be more productive or grow out business long term

          Thanks for the idea about the video! I should definitely do that.
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      • Profile picture of the author Evan887
        Originally Posted by Russell Hall View Post

        Now that's using your head and applying some lateral thinking.

        and I bet they loved you for helping them solve a problem!

        Well done!
        They definitely did.

        Thanks!
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        • Profile picture of the author nickjoselle
          Don't forget Living Social - I just moved into a much bigger house this last weekend, and my wife is awesome, but let's just say not so awesome at cleaning the house... (and before I get lambasted for that comment - yes I help out too, but she is a stay at home mom....)

          The Living Social ad on house cleaning caught my eye.... now I am even more motivated to respond...
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          • Profile picture of the author sgcattent
            Hey, Yeah! Great Idea, these business's are prime because it shows they have their heads in the right place as far as wanting more business, and wanting to put themselves out there, and as good as Groupon, or LS Can be for a business, it's really a one shot deal, not only that, but Groupon I know takes 50% of your successful promotions profits!!! I mean, what greed! No wonder they are making Billions! But with that said thats where you or I come in to give them a more permanent, and consistent marketing solution. So thanks Groupon for priming my future clients! HaHa! :p
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            • Profile picture of the author johncm
              They may be prime. But you need to know there mind set. Some of these business's should not do it, ie restaurants. Low profit margins. But if they do participate with GP, LS, they should only do it with the intent of capturing contact info. They should all do it this way. My point is education is the key to winning their business
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              • Profile picture of the author sitefurnace
                This has potential but I still don't see how the OP managed to get the email addresses. If groupon doesn't give them out how did the cleaning business collect the 400 emails?
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  • Profile picture of the author Will Perkins
    I'm in the process of applying that myself, thought I was the only one doing it.

    Despite the fact that they charge 50% commission, which is outrageous, it's by far a very innovative idea. Not hard to present that to local businesses at all either.
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  • Profile picture of the author telsave
    This is a great idea I take it that the client receives a full list of people who have bought their coupon? I which case we can help the client build an ongoing marketing campaign to those customers if they have not thought of it themselves which I doubt!
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  • Profile picture of the author johninmn
    I had heard that Groupon didn't share the list of purchasers with the business, that they kept that info to themselves as a way to get businesses to keep coming back to them. Is that incorrect, does the biz owner get the list? (The business could still build a list of purchasers as they redeem coupons but it would take some effort.)
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    • Profile picture of the author Huskerdarren
      Originally Posted by johninmn View Post

      I had heard that Groupon didn't share the list of purchasers with the business, that they kept that info to themselves as a way to get businesses to keep coming back to them. Is that incorrect, does the biz owner get the list? (The business could still build a list of purchasers as they redeem coupons but it would take some effort.)
      It's likely that is true. They want to sell you more than once. With walk in traffic, you would have to work hard to get their name and other essentials. The cost per customer is pretty high considering the minimum discount of 50% and Groupon's cut, the other 50% of anything under $10.

      The model has to be weighed to get a rough idea of how many customers will become loyal customers, how many are deal seekers and how many are scammers who will try to redeem the deal more than once. Groupon is expensive in the short run, but may be a worthwhile experiment when implemented as part of an annual marketing budget. It's going to work better for some businesses and be an expensive lesson for others.
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      • Profile picture of the author JamesMason
        Originally Posted by Huskerdarren View Post

        It's likely that is true. They want to sell you more than once. With walk in traffic, you would have to work hard to get their name and other essentials. The cost per customer is pretty high considering the minimum discount of 50% and Groupon's cut, the other 50% of anything under $10.

        The model has to be weighed to get a rough idea of how many customers will become loyal customers, how many are deal seekers and how many are scammers who will try to redeem the deal more than once. Groupon is expensive in the short run, but may be a worthwhile experiment when implemented as part of an annual marketing budget. It's going to work better for some businesses and be an expensive lesson for others.

        It's true, it will work better for some businesses than others.

        I have helped others out, getting their ads on Groupon. Groupon is picky but, it can be done and build a list in the process... be sure to read their terms of service and be prepared to make a few tests, just to get qualified.

        It can take a while and be frustrating, but it is worth it.
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  • Profile picture of the author MichaelHiles
    I have a very close relationship with Groupon corporate.

    And the eastern regional sales manager for Living Social is my former sales manager.

    Let's just say that we do lots of things with both companies.

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    • Profile picture of the author Evan887
      Originally Posted by MichaelHiles View Post

      I have a very close relationship with Groupon corporate.

      And the eastern regional sales manager for Living Social is my former sales manager.

      Let's just say that we do lots of things with both companies.

      Would love to hear more (as long as you don't get in trouble for it).
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  • Profile picture of the author thomasmps
    groupon does not give them the list.
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    • Profile picture of the author Evan887
      Originally Posted by thomasmps View Post

      groupon does not give them the list.
      My client told me that what she did is to make everyone go back to her site and fill out an opt-in form. Now she has over 1300 e-mail addresses.
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      • Profile picture of the author mrcouchpotato
        Originally Posted by Evan887 View Post

        My client told me that what she did is to make everyone go back to her site and fill out an opt-in form. Now she has over 1300 e-mail addresses.
        Ok. I'm confused.

        Groupon doesn't give the businesses the list of those who purchase the deal?

        Also, once the business has a list (however they end up getting it), how did you send out the cleaning business' monthly newsletter? Did you use a service like Aweber or Constant Contact? Or did you do it some other way?

        I think this is a great idea and I'd like to start selling this service to our local businesses but would like more "success" details before I pitched it to them.

        Thanks.
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        • Profile picture of the author Amber Jalink
          Originally Posted by mrcouchpotato View Post

          Ok. I'm confused.

          Groupon doesn't give the businesses the list of those who purchase the deal?

          Also, once the business has a list (however they end up getting it), how did you send out the cleaning business' monthly newsletter? Did you use a service like Aweber or Constant Contact? Or did you do it some other way?

          I think this is a great idea and I'd like to start selling this service to our local businesses but would like more "success" details before I pitched it to them.

          Thanks.
          Groupon and LivingSocial do not give the businesses the list of names and email addresses. (Possibly names, but even that I don't think).

          They have on their site that they keep it private due to privacy laws. (In Canada that's very true, although it COULD be done in the right way).

          However, they have from what I read, a coupon tracking that CAN be implemented if the company actually uses it, to mark off the codes that have been redeemed, ensuring people can only use it once. The question is, are businesses keeping up with that?

          Amber
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        • Profile picture of the author Evan887
          Originally Posted by mrcouchpotato View Post

          Ok. I'm confused.

          Groupon doesn't give the businesses the list of those who purchase the deal?

          Also, once the business has a list (however they end up getting it), how did you send out the cleaning business' monthly newsletter? Did you use a service like Aweber or Constant Contact? Or did you do it some other way?

          I think this is a great idea and I'd like to start selling this service to our local businesses but would like more "success" details before I pitched it to them.

          Thanks.
          The business got the e-mail addresses by re-directing them to their website to opt-in. It's easy to import a list through fire reply dot com or through aweber.
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      • Originally Posted by Evan887 View Post

        My client told me that what she did is to make everyone go back to her site and fill out an opt-in form. Now she has over 1300 e-mail addresses.
        Care to share what your client did to make this happen? Thanks!
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  • Profile picture of the author thomasmps
    neither does living social for that matter,they are trying to build their brands not the customer brand. I do agree you can earn some money in alot of ways from daily deal sites. if you have any questions about daily deal sites just ask
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  • Profile picture of the author nandi
    Thats a great way of siphoning business from Groupon! Thanks for the idea.
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  • Profile picture of the author electronik69
    Groupon is great if you have an amazing customer retention program,
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  • Profile picture of the author BoDarville
    I'm just laughing ... cause you make it like taking candy from a baby. Man oh man. This is a great post with valuable information that I promise to try to exploit for all it's worth. Thank you.
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  • Profile picture of the author willyboy104
    Just jumped on this thread, I am actually the Online Marketing Executive of Groupon, UK. If anyone has any questions or needs any help let me know, interesting concept and as others pointed out love the out side the box thinking.
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    • Profile picture of the author sitefurnace
      thanks for joining in. perhaps you could start by explaining how your terms and conditions would impact on your customers trying to gather the leads for their future use.
      IF you do allow it what is the best way to do it, can we send them to a lead capture page or can you supply the customer with a list of leads?
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  • Profile picture of the author willyboy104
    Groupon is an interesting business, as we are an international business which has merged with other companies worldwide the way we operate differs in each country, well in the USA we operate differently compared to in Europe, and in Japan different compared to China e.t.c

    I think it would be a very clever, exploitive idea if a company partnering with Groupon was to use an opt in page, or at least have a very easy to see opt in area on their site, perhaps if they were to address viewers as Groupon subscribers, to make it more targeted, interactive...just whilst the Groupon offer was live this would really help increase opt ins.

    In terms of traffic that companies received through Groupon, I am not sure what the average traffic per company is, but looking at Google Analytics for Groupon, knowing how good it is, I am pretty sure it is a substantial amount sure to bring in a couple of hundred subscribers at least.

    As far as I am aware Groupon does not give their partners access to a list of buyers who purchase their deal, this is owned by Groupon however I don't see why this would stop the partners acting innovatively using Groupon to their advantage.

    To be honest, as long as Groupon doesn't feel they are to a disadvantage at all, we are relatively pretty happy.
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    • Profile picture of the author scotth
      Originally Posted by willyboy104 View Post

      Groupon is an interesting business, as we are an international business which has merged with other companies worldwide the way we operate differs in each country, well in the USA we operate differently compared to in Europe, and in Japan different compared to China e.t.c

      I think it would be a very clever, exploitive idea if a company partnering with Groupon was to use an opt in page, or at least have a very easy to see opt in area on their site, perhaps if they were to address viewers as Groupon subscribers, to make it more targeted, interactive...just whilst the Groupon offer was live this would really help increase opt ins.

      In terms of traffic that companies received through Groupon, I am not sure what the average traffic per company is, but looking at Google Analytics for Groupon, knowing how good it is, I am pretty sure it is a substantial amount sure to bring in a couple of hundred subscribers at least.

      As far as I am aware Groupon does not give their partners access to a list of buyers who purchase their deal, this is owned by Groupon however I don't see why this would stop the partners acting innovatively using Groupon to their advantage.

      To be honest, as long as Groupon doesn't feel they are to a disadvantage at all, we are relatively pretty happy.
      Totally agree with you on utilizing the offer you have on these flash sale sites like Groupon...list building from their list HELL YEA! Groupon is taking 50% of the business revenue doing this type of advertising...I am into getting as much from it as I can for the biz. owner...I have gotten 90% of my local leads from Groupon, Bloomspot, Living Social, Gilt City ect....when I get these businesses I have not had one business owner that has had a opt-in on there site..crazy as it seems...so I take care of that for them...Call to action on their site for email and SMS list building using these flash sale sites is powerful! Think outside the box and you will stand out amongst them!

      These sites Groupon, Living Social have 10's of thousands on their list of BUYERS just in ONE City! I live here in San Francisco bigger city for sure but I know one of these companies has over 120,000 on there list just here in the City....YOU BET I TEACH THE BUSINESS OWNER TO PIGGY BACK OFF OF IT...do that several times in 12 months and the business owner will have a list in 10's of thousands.
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      • Profile picture of the author mavericx
        Originally Posted by scotth View Post

        Totally agree with you on utilizing the offer you have on these flash sale sites like Groupon...list building from their list HELL YEA! Groupon is taking 50% of the business revenue doing this type of advertising...I am into getting as much from it as I can for the biz. owner...I have gotten 90% of my local leads from Groupon, Bloomspot, Living Social, Gilt City ect....when I get these businesses I have not had one business owner that has had a opt-in on there site..crazy as it seems...so I take care of that for them...Call to action on their site for email and SMS list building using these flash sale sites is powerful! Think outside the box and you will stand out amongst them!

        These sites Groupon, Living Social have 10's of thousands on their list of BUYERS just in ONE City! I live here in San Francisco bigger city for sure but I know one of these companies has over 120,000 on there list just here in the City....YOU BET I TEACH THE BUSINESS OWNER TO PIGGY BACK OFF OF IT...do that several times in 12 months and the business owner will have a list in 10's of thousands.

        Great Info!! But......a (probably stupid) question from someone new to all of this (if you don't mind me asking); so exactly what type of services are we able to offer to these companies, and what type of pricing can be charged? Again, sorry for the "101" type of question, but I'm trying to learn everything I can! thx!
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  • Profile picture of the author Caper224
    Wow, i guess I'm not a genius lol. I've been quietly scraping groupon for months now, its a great source of leads
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  • Profile picture of the author hotseochick
    I must say, after reading this post. My mind is swimming with ideas Thanks!
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    • Originally Posted by hotseochick View Post

      I must say, after reading this post. My mind is swimming with ideas Thanks!
      Please do share then, please!

      That's what others are doing here.

      I'm sure they would appreciate your swimming ideas -- the more the merrier Thanks!

      Here is my contribution to this great thread:

      "Groupon" theme and plugin.

      "Instantly turn your WordPress blog into a professional group buying website."

      http://groupbuyingsite.com/


      Cheers,

      JMB

      P.S. The more you help others to achieve success, the more you will
      become successful. I'm sure this is a quote! If not, then I am claiming ownership of it!
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  • Profile picture of the author mouseffects
    I love this forum! Great post!!!
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  • Profile picture of the author MoneyMouse
    Vere clever idea indeed! Making 1 time customers returning customers. The opt-in page trick rocks!
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  • Profile picture of the author Evan887
    The great thing about this method is that these people are already interested in internet marketing. For every 3 e-mails I send out, I get 2 people calling me. And it's not spam. I just put in the subject line "Your Groupon Ad". This pretty much guarantees that they are going to open my e-mail. I actually have to stop myself from sending out too many e-mails. I combined this method with a WSO I bought and it's awesome!

    Thanks, Groupon and LivingSocial for making my prospecting life easier.
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  • Profile picture of the author redlegrich
    I would be surprised if any of the coupon guys would give you the contact info of the buyers. However, even if they don't have an opt in form they ought to be capturing the info when the buyer redeems the coupon. A few things they could do 1) If they have a text marketing program get them to do the text thing 2) When they come in the store have them provide their email address so they can get more coupons in the future or 3) When the service provider makes the house call (in the case of the cleaners) get that info.

    Honestly, every stinking brick and mortar business owner should endeavor to get a visitors email address and phone number. Especially hospitality places like bars and restaurants.
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    • Profile picture of the author mavericx
      Thanks everyone for sharing these ideas!
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      • Profile picture of the author mrcouchpotato
        Ok. So I actually went through with a Groupon deal. I purchased the coupon and eventually got an email telling me how to get my coupon.

        I basically had to log into Groupon and it took me to my area that had the coupon that I purchased. Then the only option it gave me was to print it (which was a link to a .pdf file).

        So, how are businesses redirecting customers to their websites to get them to opt-in? Are there different ways to redeem coupons rather than simply printing out a PDF file?
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        • Profile picture of the author Linda_C
          Originally Posted by mrcouchpotato View Post

          Ok. So I actually went through with a Groupon deal. I purchased the coupon and eventually got an email telling me how to get my coupon.

          I basically had to log into Groupon and it took me to my area that had the coupon that I purchased. Then the only option it gave me was to print it (which was a link to a .pdf file).

          So, how are businesses redirecting customers to their websites to get them to opt-in? Are there different ways to redeem coupons rather than simply printing out a PDF file?
          Thanks! You asked, so I didn't have to. lol Yes, that's what I got, too. A pdf. And the page offering the special is on the groupon site, not the merchant's site. So I'm don't see how business owners are "redirecting" to capture the leads. The only option I see is to try get the email when the person comes in to redeem the coupon.
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          • Profile picture of the author mrcouchpotato
            Originally Posted by Linda_C View Post

            Thanks! You asked, so I didn't have to. lol Yes, that's what I got, too. A pdf. And the page offering the special is on the groupon site, not the merchant's site. So I'm don't see how business owners are "redirecting" to capture the leads. The only option I see is to try get the email when the person comes in to redeem the coupon.
            I guess we'll never find out the answer
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  • Profile picture of the author Evan887
    The voucher that was given had instructions on how to redeem. The first instruction was to visit the client's website and hit the contact us button. On the contact us page, you had to fill in your information including your e-mail address. That's how the client was able to capture the e-mails.
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    • Profile picture of the author mrcouchpotato
      Originally Posted by Evan887 View Post

      The voucher that was given had instructions on how to redeem. The first instruction was to visit the client's website and hit the contact us button. On the contact us page, you had to fill in your information including your e-mail address. That's how the client was able to capture the e-mails.
      Oh. ok. So instead of the PDF being an actual coupon, it was instructions on how to redeem the coupon by going to the client's website.

      Interesting.
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      • Profile picture of the author ahlexis
        I'm loving this post!!!

        By the way, have any of you noticed that there's a Groupon App out there? I bought into a deal for Domino's Pizza a little while back and ended up completing everything on my smartphone, including ordering the pizza due to Domino's having a site that allows me to order and then watch the progress as they fill my order.

        Something to consider, especially for those of you into the mobile site building side of things . . . . After all, most businesses don't need a complicated "order in progress" type of site like Domino's Pizza.

        (I have Android phone, didn't notice if there was an iPhone app or not.)
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      • Profile picture of the author Evan887
        Originally Posted by mrcouchpotato View Post

        Oh. ok. So instead of the PDF being an actual coupon, it was instructions on how to redeem the coupon by going to the client's website.

        Interesting.
        Precisely. This client was smart enough to know how to capture the e-mails by putting instructions on the voucher.

        Unfortunately, they weren't smart enough to cap their offer and ending up with 1300 orders. Every time I talk to her she seems more and more stressed.
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        • Profile picture of the author mrcouchpotato
          Originally Posted by Evan887 View Post

          Unfortunately, they weren't smart enough to cap their offer and ending up with 1300 orders. Every time I talk to her she seems more and more stressed.
          You think that's bad? There's a Japanese restaurant that was selling $25 coupons for $10. So basically they were making $5.00 minus the percentage Groupon takes for processing the credit card.

          So her deal was so successful that they sold close to 3000 coupons. And to make matters worse, she had no way of capturing these people after they used their coupons and left. The owner was in tears because it may put her out of business.

          Thanks for the great service Groupon.

          Mike
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          • Profile picture of the author Izesta
            Originally Posted by mrcouchpotato View Post

            You think that's bad? There's a Japanese restaurant that was selling $25 coupons for $10. So basically they were making $5.00 minus the percentage Groupon takes for processing the credit card.

            So her deal was so successful that they sold close to 3000 coupons. And to make matters worse, she had no way of capturing these people after they used their coupons and left. The owner was in tears because it may put her out of business.

            Thanks for the great service Groupon.

            Mike

            For sure, some businesses have experienced immense success with Groupon. But there are a slew of businesses that have severely suffered due to their Groupon ads. Just search Google and you'll see. Lots of bad press out there.

            So be prepared for the pissed off biz owner if you pursue that market. Maybe you can be prepared to help them fix the Groupon mess they got themselves into.
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            • Profile picture of the author mrcouchpotato
              Originally Posted by Izesta View Post

              So be prepared for the pissed off biz owner if you pursue that market. Maybe you can be prepared to help them fix the Groupon mess they got themselves into.
              Well THIS THREAD shows you how I'm trying to hit the Groupon businesses before they get swampped with customers. I sent my first letters out today. We'll see what happens.

              Mike
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              Let Me Show You How You Can Turn Your
              Existing PLR CONTENT Into CASH MONEY
              In Dozens Of Different Ways!
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            • Profile picture of the author Izesta
              I have purchased 5 Groupon deals in the past. I recall that for 2 of them, after I purchased and printed the coupon, I was directed back to the biz owner's site in order to select a location.

              One was for Curves and one was a local restaurant that has 5 locations.

              So, they certainly could have had something on the site to capture my info. But they didn't.

              The thing is, Groupon is NOT going to suggest this to the biz owner. So in order for the concept to work, the biz owner must be smart & know about this trick from the very beginning. If you, as the rescuer, comes in AFTER the Groupon sale has been made, this tactic will not work cuz it's a done deal. Right ??
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              • Profile picture of the author Evan887
                Originally Posted by Izesta View Post

                I have purchased 5 Groupon deals in the past. I recall that for 2 of them, after I purchased and printed the coupon, I was directed back to the biz owner's site in order to select a location.

                One was for Curves and one was a local restaurant that has 5 locations.

                So, they certainly could have had something on the site to capture my info. But they didn't.

                The thing is, Groupon is NOT going to suggest this to the biz owner. So in order for the concept to work, the biz owner must be smart & know about this trick from the very beginning. If you, as the rescuer, comes in AFTER the Groupon sale has been made, this tactic will not work cuz it's a done deal. Right ??
                Yes, that's true. If the business has not captured the e-mail addresses, you might not be able to bring back those customers. But regardless, these are businesses that are looking to increase their customer base, and there are lots of way we can help. In short, Groupon is a great prospecting list!
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