Advertising website in small town newspapers. Yes or No?

by alwayshome 7 replies
I'm thinking about advertising in newspapers in small towns but I'm not sure if a lot of people there have access to the internet. What do you'll think?
#offline marketing #advertising #newspapers #small #town #website
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  • Profile picture of the author garben2011
    Originally Posted by alwayshome View Post

    I'm thinking about advertising in newspapers in small towns but I'm not sure if a lot of people there have access to the internet. What do you'll think?
    Living in a small town I can tell you around here many of the residents still read the local newspaper. BUT it definitely reaches an older crowd. Which may well be who you want to reach, not sure.

    The younger generation here has no clue about newspapers or phone books. Everything is Internet for them.

    Personally, I never read the newspaper (well, okay maybe like 2 or 3 times in a year I buy one just to see why people still read them). But that is probably more to do with me being in IT -- I've always thought the Internet was a superior news and advertising medium. Well, at least before it became bogged down with all of the crap that is on it now.

    I think most locals around here put a lot of faith into the local newspaper and trust it a hell of a lot more than they trust the Internet. But, like I said, that is definitely changing with the younger generation.

    Probably best thing to do is just take out a test ad and see. Maybe ask if they can run a split test printing for you to do a couple different headlines.
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    • Profile picture of the author 1960Texan
      Originally Posted by garben2011 View Post

      Living in a small town I can tell you around here many of the residents still read the local newspaper. BUT it definitely reaches an older crowd. Which may well be who you want to reach, not sure.

      The younger generation here has no clue about newspapers or phone books. Everything is Internet for them.
      That's also been my experience. I don't remember the source, but I have seen some data that mentions that the main demographic for people that read the newspaper is in the 55+ age group.

      If you have a decent local radio station you might want to explore advertising with them.

      Will
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  • Profile picture of the author mygold
    I think if they are access internet properly then it would be better for you to ad internet in small town. Now-a-days people are very flexible.
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  • Profile picture of the author ewenmack
    Originally Posted by alwayshome View Post

    I'm thinking about advertising in newspapers in small towns but I'm not sure if a lot of people there have access to the internet. What do you'll think?
    Also depends on what you are offering for sale.

    If it is a regular service that is traditionally done by tradespeople,
    then don't use website, just phone number.

    If it is a product normally bought from a shop, then it would be
    good to run a test to see your visitor count.

    The bigger the ticket price of the item, leads naturally to the internet
    so the buyer can find more about it.

    Best,
    Ewen
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  • Profile picture of the author patadeperro
    Yes, that is a great idea, many people do not pay attention enough to the offline traffic sources, but a good headline and a good offer can get you a tsunami of leads, I have used that technique several times in several markets and it works great
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  • Profile picture of the author enterpryzman
    A few things to consider if you are advertising your site on radio, be sure you have the right domain name, easily said and easily remembered.

    Also, I have attempted to place ads in some local papers that refuse to accept ads for websites that they think will compete with their paper for advertising dollars. They do have the right to refuse your ads.

    Last year, I spent more than $ 60-k in my local paper for my brick and mortar business and they still require certain edits from time to time, it's their paper.

    Enterpryzman
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    • Profile picture of the author Andrew Milburn
      Hi,

      If I was going to do what you have asked (and yes I have used websits in papers way back in 1996....................

      @ I would contact the local paper and explain you are interested in running some adverts with them and could they send you some sample copies of the newspaper. If it is a weekly paper ask for about 4 papers spread over the last few months. But always ask for the most recent as well. What this does is let you get a feel for the adverts that are running.

      Also it will let you see if people are running adverts use URL's and email addresses, if they do not that might ring alarm bells.

      Also by getting different copies, you van see if the same people keep on running an advert. For example let us say you have 6 papers spread over the last 6 weeks, and the same person is running an advert with a website url in each week then you know people are using the internet there.

      @ Also you could phone the local Chamber of Trade and ask them how many people have access to the internet.

      @ And as one of the ther people who replied, if you are going to use the radio etc, get a domain name that is easy to understand and has no -(dashes) in.

      Hope this has helped
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