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My New Flyer: (Feel Free to Copy)

by Landon Walsh
30 replies
Alot of local businesses visit the same coffee shops as I do so I decided to make the most of the ones I wasn't visiting at the moment. I will be putting these up around every coffee shop in the area and using them when I visit local businesses.

Here is my new Flyer for my Web Services:

Whatyathink?
#copy #feel #flyer #free
  • Profile picture of the author Mike Grant
    Get rid of the SEO speak. Make it so a 10 year old would understand without further explanation.

    I wouldn't use FB or G Maps as free with services. They're huge upsells.

    I'd rid of the SQL and AJAX. Most likely, they won't understand. They'll just tell you what they want built.

    Add more emphasis to the design and marketing, I'd rid of "Freelance". Business owners do not want freelancers.

    Add your number to the top as well.

    Get rid of all your pricing. Give them an incentive to call you requesting a quote.
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    • Profile picture of the author Doran Peck
      Originally Posted by mgtarheels View Post

      Get rid of the SEO speak. Make it so a 10 year old would understand without further explanation.

      I wouldn't use FB or G Maps as free with services. They're huge upsells.

      I'd rid of the SQL and AJAX. Most likely, they won't understand. They'll just tell you what they want built.

      Add more emphasis to the design and marketing, I'd rid of "Freelance". Business owners do not want freelancers.

      Add your number to the top as well.

      Get rid of all your pricing. Give them an incentive to call you requesting a quote.

      I have to agree with the don't be giving away Google Places. Especially if your going to be ranking them in one of the coveted 5-7 spots on page one. Thats Big money.
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    • Profile picture of the author paulie888
      Originally Posted by mgtarheels View Post

      Get rid of the SEO speak. Make it so a 10 year old would understand without further explanation.

      I wouldn't use FB or G Maps as free with services. They're huge upsells.

      I'd rid of the SQL and AJAX. Most likely, they won't understand. They'll just tell you what they want built.

      Add more emphasis to the design and marketing, I'd rid of "Freelance". Business owners do not want freelancers.

      Add your number to the top as well.

      Get rid of all your pricing. Give them an incentive to call you requesting a quote.
      I totally agree. Get rid of all the technical terminology and jargon, and instead focus on WIIFM (what's in it for me) - that's all the business owner wants to know, and by emphasizing this you'll really draw him/her in!

      I don't like that "freelance" term as well, as I'd imagine that this would have a pretty negative connotation for the typical business owner.

      Also, don't display your pricing on the flyer - you'll eliminate many clients this way, even before they've had a chance to talk to you about what you can really offer them (this can change their perception of your services, and as a result cause them to be willing to pay higher prices than they originally thought they'd be willing to shell out, but of course you'd never get to make this positive impression if you eliminate them right off the bat).

      In the business of offline consulting, first impressions count for a lot, so don't blow it by using the wrong terminology in your flyers.

      Paul
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      • Profile picture of the author GaryBurke
        I agree with Paulie.
        get the client to call you for a quote as different business means different requirements so some could be cheaper and some could mean big on going dollars for you as they require more upgrades or services.
        Start with the basic package and offer the options of other services as upgrades or monthly charges to maintain the site as a normal offline business will have a decent budget to spend yearly and they wont know how to maintain their site themselves
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      • Profile picture of the author nutan s patidar
        I am agree with you. thanks
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        • Profile picture of the author midasman09
          Banned
          Sorry, Landon....you've missed the FIRST requirement of ANY Ad!

          "To Separate Prospects from Suspects!"

          "Ya Gotta Get Your Prospect's...ATTENTION!"

          That's the purpose of any Headline! GRAB their attention and then...

          #2) "Give Them a REASON to continue reading!"

          then....

          #3) "Motivate them to RESPOND!"

          Your Sample does not (imo) Grab Attention!

          Put yourself in the body of someone in a Coffee Shop....either walking in to order or walking out or....sitting down. What are they looking at? Where are their eyes?

          To give you an example....I build Mobile Websites....your "Sign in Coffee Shops is a Great Idea and....caused me to come up with a Sign I can put in Coffee Shops.

          My "Good Prospects" are...people with Websites.

          Here's the "Sign" I came up with to GRAB their Attention;

          ++++++++++++++++++++++++++++++++++++++++++++++++++ ++
          See What Your Website Looks Like
          On A Mobile Phone! (Picture of Mobile Phone)

          FREE Mockup of Your website!

          Just Scan the Code with your Mobile Phone>>>>>>>> (QR Code)
          or go to...
          www.FreeMobileWebsiteMockups.com
          ++++++++++++++++++++++++++++++++++++++++++++++++++ +++

          Now....I make Colorful Signs...run them off with my InkJet and put them in a "Slant Back Plastic Display" (Staples) and.....guess where I put these "Display Signs"?

          You got it!......ON THE COUNTER...next to the cash register! Or....get ready for another HOT Promo Idea;

          Office supply stores have small, round Semi-Circles, flat on the bottom with a Slot in the top...to hold a 4" by 6" Card. These sell for about a buck apiece.

          So....what if my "Signs" were....ON EVERY TABLE? Would that get some "Attention"? You Betcha!

          Now.....Why would the owner or manager of the coffee shop (or, why stop at coffee shops....why not local restaurants?)....let me place MY "Signs" in their business?

          Because I'd give them a FREE "Mobile Website"!

          So...Landon....I hope I've given you some Ideas on what to say on your signs and where to place them.

          Don Alm....innovator
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          • Profile picture of the author celestrist
            It look appealing and clever to me, as a graphic designer.
            I would probably just look at it in the morning and forget it in the afternoon.
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    • Profile picture of the author TyBrown
      Originally Posted by Mike Grant View Post

      Get rid of the SEO speak. Make it so a 10 year old would understand without further explanation.

      I wouldn't use FB or G Maps as free with services. They're huge upsells.

      I'd rid of the SQL and AJAX. Most likely, they won't understand. They'll just tell you what they want built.

      Add more emphasis to the design and marketing, I'd rid of "Freelance". Business owners do not want freelancers.

      Add your number to the top as well.

      Get rid of all your pricing. Give them an incentive to call you requesting a quote.
      I was thinking the same thing. I would think that most business owners seeing this would only understand about half of it. I don't think they would understand what you mean by a 5 or 10 page marketing plan, I think the programming talk would confuse them (especially considering it's not even being offered yet) and other parts just aren't clear. I do like the design.
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  • Profile picture of the author Cay78
    Overall I think it's pretty good, but I do have to agree with the above post in that you shouldn't put your pricing...I would just list your services (dumb them down a bit) and say something like please call or email me today for your custom quote....we can't always assume that people are going to know what SQL is or even CMS is...just my 2 cents.
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    • Profile picture of the author Landon Walsh
      Originally Posted by Cay78 View Post

      Overall I think it's pretty good, but I do have to agree with the above post in that you shouldn't put your pricing...I would just list your services (dumb them down a bit) and say something like please call or email me today for your custom quote....we can't always assume that people are going to know what SQL is or even CMS is...just my 2 cents.
      I'm actually trying to weed out some clients with this. I want those to respond to BE READY to shell out money & feel like they are getting the best deal possible while giving me full control of what gets done. That is why "Generic" pricing is listed, and the FB, Flickr, & Places additions(which takes me an hour to do) is free. The Average minimum order will be $2000-2500.

      Upsales will include:
      Copy $50/h
      Content $25/400w
      Hosting $300/Y

      I don't want to deal with people who don't have a high conversion %
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      • Profile picture of the author Summertime Dress
        As a consumer, I don't like price "ranges". I always assume that there are hidden charges when I see this. So, I'd list your prices as packages: basic, premium, pro...something like that instead.
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        • Profile picture of the author Robdot
          Originally Posted by Summertime Dress View Post

          As a consumer, I don't like price "ranges". I always assume that there are hidden charges when I see this. So, I'd list your prices as packages: basic, premium, pro...something like that instead.
          I have to agree with this, the whole ideal I think is to get them to call you and this way you know you have targeted leads. Putting to much info might scare them away. Just my opion, but I like the design you did.
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      • Profile picture of the author Diane S
        Although 'business's' is one form of the singular possession, it is still a bit awkward in print. I recommend Your Web Exposure is Waiting! for a less awkward slogan.
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      • Profile picture of the author Kevin AKA Hubcap
        Originally Posted by Landon Walsh View Post

        I'm actually trying to weed out some clients with this. I want those to respond to BE READY to shell out money & feel like they are getting the best deal possible...
        Why do you feel listing your prices will make business owners "ready" to shell out money.

        IMO you should be concentrating on the benefits your solutions provides such as more prospects, more customers/repeat customers, increased conversions, reducing costs etc.

        Take out the SEO/web speak and converse in their language. Get them excited for the possibilities your service will provide for their business.

        As is stands now its just a price list and does nothing to "warm" a prospect.
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        • Profile picture of the author ewenmack
          The only thing a prospective client has to determine whether he will go with you, or somebody else, is price.

          And that's a very bad place.

          There will be somebody, semi-starving, in a third world country who will do it cheaper than you.

          Being THE go-to-guy in your field breaks the chains of the lowly paid price taker.

          Time to get hip as to why these coveted go-to-guys get all the fame and fortune.

          A good place to start is to look up preeminence by Jay Abraham.

          There are free videos floating around of him talking about it.

          Stumbling around the marketplace talking about YOU, is a recipe for a life of mass rejection.

          Your flyer is an example of it being centered about YOU.

          And finally, I'm the nice guy over at the copywriting forum. So you have got off lightly by posting it here!

          Remember, go study preeminence by Jay Abraham.

          Best,
          Ewen
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      • Profile picture of the author IdeaFool
        Originally Posted by Landon Walsh View Post

        I'm actually trying to weed out some clients with this. I want those to respond to BE READY to shell out money & feel like they are getting the best deal possible while giving me full control of what gets done.
        I believe that any business owner who elects to use your services will be fully aware that he or she will need to shell out money. However, being entrepreneurs, they will probably want at least some control over what gets done.

        I fear that this philosophy of "I'm going to sell you a service (for which YOU will pay money), but I am the designer, and I will maintain all control, and you will LIKE IT!!!!" damages the image of all who actually want to SERVE their customers. Remember, a website may be a "product" but what you are really providing is a "service."

        I think your flyer looks fantastic, however I agree with most of the comments above. If I'm a coffee shop owner and I received this flyer, I would think, "So what? I have no idea what any of this means! I know coffee, and isn't AJAX something I use to clean my sinks?" Sell the benefits, as was stated above, and let your prospect know why he is missing out on customers and money because he is not using YOU, a consummate professional. Show him why YOUR service far outshines that of Derek the Adolescent Designer who thinks the world owes him a living and that he is worth $3,000 per hour.

        I hope I don't sound too harsh or critical. I really am only trying to help.
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  • Profile picture of the author cpuman
    yea when i read that flyer it sopke more of you caring about yourself then the customer..

    Also your prices is way to high. I do the work for 1/3 of your prices and im in the US..

    You only need one seo package. we both know u can get a site ranked for 10 keywords for less then $250 a month and still make profit and thats with out sourcing.

    Website building price is to high. Most business just want a simple 5 page website which i would charge $500 flat and outsource the work
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    • Profile picture of the author krzysiek
      Originally Posted by cpuman View Post

      yea when i read that flyer it sopke more of you caring about yourself then the customer..

      Also your prices is way to high. I do the work for 1/3 of your prices and im in the US..

      You only need one seo package. we both know u can get a site ranked for 10 keywords for less then $250 a month and still make profit and thats with out sourcing.

      Website building price is to high. Most business just want a simple 5 page website which i would charge $500 flat and outsource the work

      Not to be rude, but if I could sell the same websites that you sell to your clients for $500 at a $5,000 price tag, and still providing the buyer with value - then there is no doubt that I would. Your prices are too cheap.

      And 10 keywords at $250 a month with outsourcing, yes maybe but I think if you rank a business for 10 good keywords... the amount of money they're going to make on YOUR work should/would be in most cases huge. I think you're under pricing your service to the point that they probably are not even considered that valuable. $250/10 keywords is WAY too cheap. Seriously, wayyyy too cheap.
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      • Profile picture of the author Chuck Austin
        Landon - There are many great comments above. Consider asking 10 business owners if you could buy them coffee/lunch and that you would like their business advice.

        Explain to them what you do (An explanation that a 5th grader could understand). Show them your flyers.

        Ask them "What would make you call me? What would get your attention? Etc.".

        They will tell you exactly what to do. Your obviously very talented, so you will be able to quickly mold your design /copy to their comments and recommendations.

        There is High Probability one of them will buy from you, if you impress them with your integrity, people skills, and down-to-earth approach.

        Hope this helps. Best of luck with your endeavors.
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  • Profile picture of the author MaxReferrals
    Nice work. Might wanna add an ebook or report, or something where
    you can drive them to a landing page on your site, and suck them
    into an autoresponder.

    Nice way to build a list and drip on them.

    Way to take action!!
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  • Profile picture of the author barache
    I would have to agre with some of the others here. If I were your competitior and a business owner asked me what I thought of your offer, if he showed me that flyer, it would be easy to sell myself against it. Showing the prices that way is too risky.
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  • Profile picture of the author dapirus
    I would recommend that you target one service only on your flyer. Create an offer for one service you provide and have a call to action on the flyer that encourages the viewer to call you or visit your website. If you are giving away a free facebook, flikr or Goggle maps integration then one of those items should be the main focus of your flyer. If you want to increase your response rate you need a good offer and a call to action. Your offer must be clearly defined.
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  • Profile picture of the author Intermission
    I also have to agree with most of the above comments. Make it more of an informational flyer (promote benefits) to get your business name and services out there and recognized, rather than it looking like a rate sheet.
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  • Profile picture of the author DazedandConfused
    Everyone has some good points about the tech speak and pricing...I like the graphic -

    (btw: was that you that answered when I called my girlfriend a little while ago?) :rolleyes:
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  • Profile picture of the author Nathan Alexander
    And while there are bigger fish to fry here, (and I may be over-thinking it) I wouldn't call anything "free". I might say "complimentary" instead. Again, maybe it's a non-issue. But listen to those who say axe the pricing.

    As it's been said, price is what you pay, value is what you get. Demonstrate enough value (benefit to the reader) and pique their curiosity to call you for more info.
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  • Profile picture of the author Creativegirl
    I agree with others to lose the "Freelance" reference. Represent yourself more as a company or consultant. Freelance to agencies.

    I would use this as a company sales sheet, to give in meetings and for follow up inquiries. For promotion you want more direct marketing language to stimulate interest and actions. If I saw this and didn't have a need right then, and felt your prices were doable, I'd ignore it...because you've told me everything so I wouldn't need to contact you to ask questions or learn more.
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    • Profile picture of the author CleanMountainLiving
      Looks like it might have taken awhile to make that, and go back to the coffee shop, etc.

      How many potential clients could you have contacted in the same amount of time?
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  • Profile picture of the author cuttingedge
    Most marketing material I see are "look-a-like ads" that don't "stand out" from the crowd.

    Put a headline at top like Are You losing money by Not Having a Website.
    or
    Thinking of Having a Website for Your Business.

    Then think about telling a story. This will add impact and will help the business owner remember your service.

    Say something like: I'll bet you receive 5-6 phone calls and see lots of ads for website design and I bet they all offer lowest price. You're thinking how do those website guys make any money?

    Here's how they do it. Put a story saying this price is for our 3 page website. They say they want a 5 pager. Guess what? That's an extra. Anything else wanted is an extra.


    Then its we got the price we wanted and more due to extras wanted to make this website a money sucking machine.

    So if you want to know the total cost and what you will receive, talk to us and we will give you the entire scoop.

    Call _____

    One of the longest ads ever run in magazines and newspapers was a golf ball ad that stated it would travel further than any golf ball made or your money back. It was in an editoral style with a headline and it ran for 20 years+. It made an impact because it told a story which is why they bought the paper in the first place. I read it thinking it was an article when it was actually an ad.

    Be different from all the other ads and maybe they will read yours.

    Just my thoughts and good luck with your business.
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  • Profile picture of the author bobbobson
    If it were me - I would sell the benefits more. You're assuming that your clients here understand the benefits of SEO - a lot of offline clients won't. Explain it in terms they understand; 'more traffic', 'more sales opportunities' etc etc
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  • Profile picture of the author SiteSmarty
    Landon: It doesn't work that way. The flyers say you'll take any one on as a client. Choose your clients wisely. The good clients don't give a hoot about the price as long as it's resonable.

    Flyers are good for announcing concerts or pumping septic tanks, but not for marketing techie stuff to business owners.
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