Video testimonials are great for your clients because it lets their potential customers see a real person give good reviews about your client's product or service, but it can also be great for you. Almost every one of your clients will have at least one customer with their own business. Here's something I did recently for a plumber:
Most of his business is commercial. His customers are local (think mom and pop) restaurants, car dealerships, physicians, etc. I had him phone up five of his most satisfied customers and ask them if they'd be willing to have me film them giving a testimonial so that he could post it on his website. Actually, I think he called eight or nine people, but some were camera-shy and we wound up with five who were willing to be filmed. After each "yes", he handed the phone over to me and I set-up the appointment.
Do you see what happened? I just got five new referrals! Five potential clients for my business. Out of the people I filmed for the plumber, I've gotten one of the restaurants and one of the physicians as clients (so far). Now, the physician may or may not be a good source of referrals, but every month the restaurant caters quite a few business luncheons. I'll get at least five more referrals from the restaurant.
Referrals are the easiest to sell to, because someone they know and trust has already vouched for you.
Is anyone else doing this?