Easy Video Moneymaker

34 replies
This is one of the easiest ways I've found to make my clients happy, and it keeps me busy and makes me a lot of money.

Video Testimonials


Video testimonials are great for your clients because it lets their potential customers see a real person give good reviews about your client's product or service, but it can also be great for you. Almost every one of your clients will have at least one customer with their own business. Here's something I did recently for a plumber:

Most of his business is commercial. His customers are local (think mom and pop) restaurants, car dealerships, physicians, etc. I had him phone up five of his most satisfied customers and ask them if they'd be willing to have me film them giving a testimonial so that he could post it on his website. Actually, I think he called eight or nine people, but some were camera-shy and we wound up with five who were willing to be filmed. After each "yes", he handed the phone over to me and I set-up the appointment.

Referrals

Do you see what happened? I just got five new referrals! Five potential clients for my business. Out of the people I filmed for the plumber, I've gotten one of the restaurants and one of the physicians as clients (so far). Now, the physician may or may not be a good source of referrals, but every month the restaurant caters quite a few business luncheons. I'll get at least five more referrals from the restaurant.

Referrals are the easiest to sell to, because someone they know and trust has already vouched for you.

Is anyone else doing this?

Will
#easy #moneymaker #video
  • Profile picture of the author Huskerdarren
    Cool idea 1960Texan.

    I cut out an ad from the paper today for a lasik doctor. It was a good sized ad, about 4 inches by 6 in a city of 800,000. His market is competitive. He and 2 other docs buy a lot of time on the radio and in print media. I am going to approach him with the 10x10x4 video marketing approach to grow his email list and help him become the pre-eminent authority in this field.

    The 10 by 10 by 4 method is 10 short videos of FAQs, 10 Should Ask questions, and 4 random videos (click here to learn more, buy here, Thank you for signing up, etc. If someone is looking to drop $2500 on lasik, they are more likely to go with the doctor that has done the best job of being known, liked and trusted. I want to market in the circles he travels in.
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    • Profile picture of the author mrcouchpotato
      1960Texan - That's a great idea. I'm going to be shooting some video for a local banquet hall to help promote their wedding business. But they also do luncheons for corporate clients too. I'll see if they can call up past clients to ask for testimonials which will help me get my feet in their door too. Thanks for sharing.

      Huskerdarren - Can you please expand on the 10x10x4 concept? What's the difference between the 10 FAQs and the 10 Should Ask questions? Also, are the 4 random videos simply promo videos or videos that talk about their service and the benefits they give?

      Lastly, what do you guys charge for these videos?

      Thanks.

      Mike
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      • Profile picture of the author 1960Texan
        Originally Posted by mrcouchpotato View Post

        ...what do you guys charge for these videos?

        Thanks.

        Mike
        I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

        Will
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        • Profile picture of the author Amir Luis
          Originally Posted by 1960Texan View Post

          I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

          Will

          Absolutely..... that is a killer price....

          Also the power of peer to peer recommendations is phenomenal.

          Thank you for posting this... my mind just went sideways with a twist....
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        • Profile picture of the author mrcouchpotato
          Originally Posted by 1960Texan View Post

          I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

          Will
          That is a good price.

          I'm curious. How do you deliver the videos to your customers? On DVD? Encoded on a CD in Flash format? Upload them to Youtube for them?
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          • Profile picture of the author 1960Texan
            Originally Posted by mrcouchpotato View Post

            That is a good price.

            I'm curious. How do you deliver the videos to your customers? On DVD? Encoded on a CD in Flash format? Upload them to Youtube for them?
            I upload the videos to Youtube then burn a DVD for them to keep.

            Will
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            • Profile picture of the author gigim17
              Video testimonials --what a great idea.
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            • Profile picture of the author AmandeepS
              Originally Posted by 1960Texan View Post

              I upload the videos to Youtube then burn a DVD for them to keep.

              Will
              Very cool! I like this idea and will be trying it out for sure. The price point is also spot on! have you thought about a potential upsell by embedding the videos on their site?

              Amandeep
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        • Profile picture of the author JustinDupre
          Originally Posted by 1960Texan View Post

          I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

          Will
          Awesome! Short testimonials videos are really big on online marketing now. It gives so much more value and trustworthy to company with live people recommending the product.
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      • Profile picture of the author Huskerdarren
        Mrcouchpotato,
        The ten should ask questions are 10 questions that customers should ask the service provider but don't know to ask. It's just helpful info that benefits them.

        For more on the 10x10x4, Google search Mike Koenig and the 10x10x4 formula. It's all over the Internet. I cannot due justice to an explanation. You'll be pumped after watching some videos and reading about it.
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  • Profile picture of the author Jay Rhome
    I suggest to my clients to have video testimonials, but never saw it from that angle! Of course, in my case, it was B2C clients so no such opportunity arised. I'll try to focus from now on getting testimonials for them from clients with businesses. To my client, it's further credibility in his area, and to myself it's the side benefit you highlighted.
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  • Profile picture of the author Kwin
    Thanks for the post. Video testimonials are great for your customers and adds a lot of validity to what they are doing.
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  • Profile picture of the author Brenden Clerget
    Like the angle, made my mind kinda spin too with a couple ideas. I'm going to try them and I'll come back here and let you guys know which are the best...

    Part of it is to have special business cards with a coupon on them made up, and when you film these people kind of fire up a conversation about what you do then say, "Hey here's one of my business cards, you have one to exchange?" People hate throwing away coupons! They will definitely follow up with you on their own a high percentage of the time if you position the entire situation and interaction right.

    Let's see how it works.

    - Brenden

    EDIT: If you have a photographer, kind of opens up deals for virtual tours and stuff you can charge high dollar for. My friend is a professional photographer so we've done some similar stuff with that, too. They had a health fair at a chiropractic office we worked with, so we did their virtual tour pictures that day, and signed up the place next door for a virtual tour, some pictures for their profiles, some bio's on their website and a couple other marketing material graphic design things.

    Bottom line: Network network network!
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    • Profile picture of the author 1960Texan
      Brenden, great idea on the virtual tour. I've been looking at shooting virtual tours for a few realtors in town...I've got my hands full right now so I may need to outsource that part of the business.

      Will
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  • Profile picture of the author Steve Holmes
    Clever way to generate referrals.

    Please the business owner with quality content and get your foot in the door by not only finding a way to contact other business owners, but you also give yourself the opportunity to show those business what a great job you are doing for your client.

    Good luck on the other 3 and keep "branching out".

    Steve
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  • Profile picture of the author nandi
    Hmm never thought of it that way good insights and thanks for sharing!
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  • Profile picture of the author Evolve91
    Brilliant. It never ceases to amaze me how many various ways of marketing pop up that I'd never heard before. Thanks for sharing
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  • Profile picture of the author Dr Livingston
    video testimonials remain to be one of the best type of videos that you can make online and offline. People love to read what other people think about a product.
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  • Profile picture of the author 1960Texan
    Here's an example of a testimonial video I filmed earlier this week:


    Will
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    • Profile picture of the author lowno
      Do you bring any lighting? Also do you use a wireless mic?

      I have a pretty good lapel mic, but it is wired. I also have a shotgun mic that attaches to the hotshoe, but the audio is not as good as with the lapel.

      Originally Posted by 1960Texan View Post

      Here's an example of a testimonial video I filmed earlier this week:

      Will
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      • Profile picture of the author 1960Texan
        Originally Posted by lowno View Post

        Do you bring any lighting? Also do you use a wireless mic?

        I have a pretty good lapel mic, but it is wired. I also have a shotgun mic that attaches to the hotshoe, but the audio is not as good as with the lapel.
        I keep an inexpensive lighting rig in my jeep, just in case. It's a shop-light rig you can get at Home Depot for about $30, and comes with 2 halogen lights and a telescopic stand. You can't beat it for the price. Most of the time there is enough lighting without the rig, but that may have as much to do with the automatic settings on the camera I use (a Canon T2i) as anything else.

        When I first started I used a wired lapel mike, and it works great for the sound quality, but as you know can be a bit of a pain to deal with, especially if the person giving the testimonial is the boss, and gets called away suddenly to "put out a fire." On one occasion the person I was filming completely forgot they were wired, and I was able to unplug the mike from the camera seconds before it would have crashed to the floor, expensive lens and all! I bought a wireless lapel mike the next day.

        I know what you mean about the shotgun mike, although in my case at least the sound quality is still a lot better than the built in mike on my camera.

        Will
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        • Originally Posted by 1960Texan View Post

          I keep an inexpensive lighting rig in my jeep, just in case. It's a shop-light rig you can get at Home Depot for about $30, and comes with 2 halogen lights and a telescopic stand. You can't beat it for the price. Most of the time there is enough lighting without the rig, but that may have as much to do with the automatic settings on the camera I use (a Canon T2i) as anything else.

          When I first started I used a wired lapel mike, and it works great for the sound quality, but as you know can be a bit of a pain to deal with, especially if the person giving the testimonial is the boss, and gets called away suddenly to "put out a fire." On one occasion the person I was filming completely forgot they were wired, and I was able to unplug the mike from the camera seconds before it would have crashed to the floor, expensive lens and all! I bought a wireless lapel mike the next day.

          I know what you mean about the shotgun mike, although in my case at least the sound quality is still a lot better than the built in mike on my camera.

          Will
          1960 Texan - what kind of lapel mic do you use that connects to your T2i? Thanks, and great post!
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          • Profile picture of the author 1960Texan
            Originally Posted by LocalSEOEntrepreneur View Post

            1960 Texan - what kind of lapel mic do you use that connects to your T2i? Thanks, and great post!
            The mike I use the most often is an Audio Technica wireless lapel mike. They're less than $200, and the sound quality will put you miles ahead of your competitors.

            Will
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  • Profile picture of the author Nathan Alexander
    I also like the idea of going to Kunaki.com and making a VERY inexpensive package to ship out as part of the "shock and awe" box to potential clients.

    You could charge extra for the DVD case design (and outsource it if you don't have the skills, like me) or not—but if you don't you could just make it and throw it in as an unadvertised bonus to your clients as well.
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  • Profile picture of the author 1960Texan
    Very cool! I like this idea and will be trying it out for sure. The price point is also spot on! have you thought about a potential upsell by embedding the videos on their site?

    Amandeep
    Thanks! That price includes embedding the videos. It's a great price and I could probably charge more, but my main goal is to use the videos as a means of getting referrals. That's where the real money comes in.


    I also like the idea of going to Kunaki.com and making a VERY inexpensive package to ship out as part of the "shock and awe" box to potential clients.
    Nathan Alexander
    Wow, that's a great idea! I'm going to start doing that.

    Will
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    • Profile picture of the author roypreece
      Originally Posted by 1960Texan View Post

      Thanks! That price includes embedding the videos. It's a great price and I could probably charge more, but my main goal is to use the videos as a means of getting referrals. That's where the real money comes in.
      Do you mean that you have another product? (A high-priced, backend product?)

      If that is your model, it sounds like you are being paid to generate sales leads for yourself. Great work!
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      • Profile picture of the author 1960Texan
        Originally Posted by roypreece View Post

        Do you mean that you have another product? (A high-priced, backend product?)
        No additional products yet, just additional services. My primary goal with most new clients is to have them pay me a monthly fee to run their SEO campaign. I also offer other services, but the focus is SEO.
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  • Profile picture of the author Matt Willard
    Video looks pretty good, Texan, and I can see why people were all over 'em They ever ask you to shoot anything different?
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  • Profile picture of the author 1960Texan
    You are right, video testimonials works. But you don't need to over do it. I mean the reviewer has to be 75% - %90 in the Positive about the product but never 100%. Because nothing is 100% perfect and the viewers know that.

    Jawad
    I have to respectfully disagree with you on this one. Speaking only from my own experience, I think you'll be hard-pressed to find a client willing to post negative reviews of their service or establishment to their website. This isn't affiliate marketing, where someone looking to purchase a product will expect negative reviews.

    Video looks pretty good, Texan, and I can see why people were all over 'em They ever ask you to shoot anything different?
    Matt Willard
    Thanks, Matt. I do get asked to shoot different types of videos. One of the testimonial videos for this particular client came from a BBQ joint...I'm going out early next week to shoot videos of the different dishes as they are plated, and will post them on the Google Places page for that restaurant.

    Will
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  • Profile picture of the author Bon508
    Thanks for sharing, Will! That's a great video you posted as an example. I'm assuming you ask leading questions to get specific, helpful comments (versus just asking "What'd you think of so&so's service?") -- very well done!
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    • Profile picture of the author 1960Texan
      Originally Posted by Bon508 View Post

      I'm assuming you ask leading questions to get specific, helpful comments (versus just asking "What'd you think of so&so's service?") -- very well done!
      Yes, I usually email a list of questions prior to the interview, then bring a hard copy with me on the day of the shoot. Some of the questions are along the lines of:

      1. What service does XYZ Co provide for you?
      2. How long have you been using XYZ Co?
      3. What sets XYZ Co apart from their competitors?
      4. etc.
      I also ask if there is anything the company I'm representing can do to improve their experience. That question & the answer is burned to a separate DVD for my client only.

      Will
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  • Profile picture of the author chika138
    Hmm interesting. Is there any chance I can do this remotely?

    E.g. by partnering with a local photographer/cameraman?
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  • Will have to check this out thanks for the information Will.


    Kristof
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