Easy Video Moneymaker

13 years ago

Cool idea 1960Texan.

I cut out an ad from the paper today for a lasik doctor. It was a good sized ad, about 4 inches by 6 in a city of 800,000. His market is competitive. He and 2 other docs buy a lot of time on the radio and in print media. I am going to approach him with the 10x10x4 video marketing approach to grow his email list and help him become the pre-eminent authority in this field.

The 10 by 10 by 4 method is 10 short videos of FAQs, 10 Should Ask questions, and 4 random videos (click here to learn more, buy here, Thank you for signing up, etc. If someone is looking to drop $2500 on lasik, they are more likely to go with the doctor that has done the best job of being known, liked and trusted. I want to market in the circles he travels in.

Thanks
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mrcouchpotato

13 years ago

1960Texan - That's a great idea. I'm going to be shooting some video for a local banquet hall to help promote their wedding business. But they also do luncheons for corporate clients too. I'll see if they can call up past clients to ask for testimonials which will help me get my feet in their door too. Thanks for sharing.

Huskerdarren - Can you please expand on the 10x10x4 concept? What's the difference between the 10 FAQs and the 10 Should Ask questions? Also, are the 4 random videos simply promo videos or videos that talk about their service and the benefits they give?

Lastly, what do you guys charge for these videos?

Thanks.

Mike

Thanks
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1960Texan

13 years ago

Originally Posted by mrcouchpotato

...what do you guys charge for these videos?

Thanks.

Mike

I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

Will

Thanks
3 replies

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Amir Luis

13 years ago

Originally Posted by 1960Texan

I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

Will

Absolutely..... that is a killer price....

Also the power of peer to peer recommendations is phenomenal.

Thank you for posting this... my mind just went sideways with a twist....

Thanks

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mrcouchpotato

13 years ago

Originally Posted by 1960Texan

I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

Will

That is a good price.

I'm curious. How do you deliver the videos to your customers? On DVD? Encoded on a CD in Flash format? Upload them to Youtube for them?

Thanks
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1960Texan

13 years ago

Originally Posted by mrcouchpotato

That is a good price.

I'm curious. How do you deliver the videos to your customers? On DVD? Encoded on a CD in Flash format? Upload them to Youtube for them?

I upload the videos to Youtube then burn a DVD for them to keep.

Will

Thanks
2 replies

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gigim17 13 years ago

Video testimonials --what a great idea.
- Thanks
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AmandeepS 13 years ago

Originally Posted by 1960Texan

I upload the videos to Youtube then burn a DVD for them to keep.

Will

Very cool! I like this idea and will be trying it out for sure. The price point is also spot on! have you thought about a potential upsell by embedding the videos on their site?

Amandeep
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JustinDupre

13 years ago

Originally Posted by 1960Texan

I charge $350 for a finished video with 5 short testimonials. At that price almost everyone of my clients can see the value, and it makes it easy for me to get my foot in the door with the people giving the testimonials.

Will

Awesome! Short testimonials videos are really big on online marketing now. It gives so much more value and trustworthy to company with live people recommending the product.

Thanks

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Huskerdarren 13 years ago

Mrcouchpotato,
The ten should ask questions are 10 questions that customers should ask the service provider but don't know to ask. It's just helpful info that benefits them.

For more on the 10x10x4, Google search Mike Koenig and the 10x10x4 formula. It's all over the Internet. I cannot due justice to an explanation. You'll be pumped after watching some videos and reading about it.
- Thanks
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Jay Rhome

13 years ago

I suggest to my clients to have video testimonials, but never saw it from that angle! Of course, in my case, it was B2C clients so no such opportunity arised. I'll try to focus from now on getting testimonials for them from clients with businesses. To my client, it's further credibility in his area, and to myself it's the side benefit you highlighted.

Thanks

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Kwin

13 years ago

Thanks for the post. Video testimonials are great for your customers and adds a lot of validity to what they are doing.

Thanks

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Brenden Clerget

13 years ago

Like the angle, made my mind kinda spin too with a couple ideas. I'm going to try them and I'll come back here and let you guys know which are the best...

Part of it is to have special business cards with a coupon on them made up, and when you film these people kind of fire up a conversation about what you do then say, "Hey here's one of my business cards, you have one to exchange?" People hate throwing away coupons! They will definitely follow up with you on their own a high percentage of the time if you position the entire situation and interaction right.

Let's see how it works.

- Brenden

EDIT: If you have a photographer, kind of opens up deals for virtual tours and stuff you can charge high dollar for. My friend is a professional photographer so we've done some similar stuff with that, too. They had a health fair at a chiropractic office we worked with, so we did their virtual tour pictures that day, and signed up the place next door for a virtual tour, some pictures for their profiles, some bio's on their website and a couple other marketing material graphic design things.

Bottom line: Network network network!

Thanks
1 reply

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1960Texan 13 years ago

Brenden, great idea on the virtual tour. I've been looking at shooting virtual tours for a few realtors in town...I've got my hands full right now so I may need to outsource that part of the business.

Will
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Steve Holmes

13 years ago

Clever way to generate referrals.

Please the business owner with quality content and get your foot in the door by not only finding a way to contact other business owners, but you also give yourself the opportunity to show those business what a great job you are doing for your client.

Good luck on the other 3 and keep "branching out".

Steve

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nandi

13 years ago

Hmm never thought of it that way good insights and thanks for sharing!

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Evolve91

13 years ago

Brilliant. It never ceases to amaze me how many various ways of marketing pop up that I'd never heard before. Thanks for sharing

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Dr Livingston

13 years ago

video testimonials remain to be one of the best type of videos that you can make online and offline. People love to read what other people think about a product.

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1960Texan

13 years ago

Here's an example of a testimonial video I filmed earlier this week:

YouTube - AMI Services Testimonial -...

Will

[ 1 ] Thanks
1 reply

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lowno

13 years ago

Do you bring any lighting? Also do you use a wireless mic?

I have a pretty good lapel mic, but it is wired. I also have a shotgun mic that attaches to the hotshoe, but the audio is not as good as with the lapel.

Originally Posted by 1960Texan

Here's an example of a testimonial video I filmed earlier this week:

Will

Thanks
1 reply

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1960Texan

13 years ago

Originally Posted by lowno

Do you bring any lighting? Also do you use a wireless mic?

I have a pretty good lapel mic, but it is wired. I also have a shotgun mic that attaches to the hotshoe, but the audio is not as good as with the lapel.

I keep an inexpensive lighting rig in my jeep, just in case. It's a shop-light rig you can get at Home Depot for about $30, and comes with 2 halogen lights and a telescopic stand. You can't beat it for the price. Most of the time there is enough lighting without the rig, but that may have as much to do with the automatic settings on the camera I use (a Canon T2i) as anything else.

When I first started I used a wired lapel mike, and it works great for the sound quality, but as you know can be a bit of a pain to deal with, especially if the person giving the testimonial is the boss, and gets called away suddenly to "put out a fire." On one occasion the person I was filming completely forgot they were wired, and I was able to unplug the mike from the camera seconds before it would have crashed to the floor, expensive lens and all! I bought a wireless lapel mike the next day.

I know what you mean about the shotgun mike, although in my case at least the sound quality is still a lot better than the built in mike on my camera.

Will

Thanks
1 reply

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LocalSEOEntrepreneur

13 years ago

Originally Posted by 1960Texan

I keep an inexpensive lighting rig in my jeep, just in case. It's a shop-light rig you can get at Home Depot for about $30, and comes with 2 halogen lights and a telescopic stand. You can't beat it for the price. Most of the time there is enough lighting without the rig, but that may have as much to do with the automatic settings on the camera I use (a Canon T2i) as anything else.

When I first started I used a wired lapel mike, and it works great for the sound quality, but as you know can be a bit of a pain to deal with, especially if the person giving the testimonial is the boss, and gets called away suddenly to "put out a fire." On one occasion the person I was filming completely forgot they were wired, and I was able to unplug the mike from the camera seconds before it would have crashed to the floor, expensive lens and all! I bought a wireless lapel mike the next day.

I know what you mean about the shotgun mike, although in my case at least the sound quality is still a lot better than the built in mike on my camera.

Will

1960 Texan - what kind of lapel mic do you use that connects to your T2i? Thanks, and great post!

Thanks
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1960Texan

13 years ago

Originally Posted by LocalSEOEntrepreneur

1960 Texan - what kind of lapel mic do you use that connects to your T2i? Thanks, and great post!

The mike I use the most often is an Audio Technica wireless lapel mike. They're less than $200, and the sound quality will put you miles ahead of your competitors.

Will

Thanks
1 reply

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LocalSEOEntrepreneur

13 years ago

Originally Posted by 1960Texan

The mike I use the most often is an Audio Technica wireless lapel mike. They're less than $200, and the sound quality will put you miles ahead of your competitors.

Will

Thank You! Much appreciated.

Thanks

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Nathan Alexander

13 years ago

I also like the idea of going to Kunaki.com and making a VERY inexpensive package to ship out as part of the "shock and awe" box to potential clients.

You could charge extra for the DVD case design (and outsource it if you don't have the skills, like me) or not—but if you don't you could just make it and throw it in as an unadvertised bonus to your clients as well.

[ 1 ] Thanks

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1960Texan

13 years ago

Very cool! I like this idea and will be trying it out for sure. The price point is also spot on! have you thought about a potential upsell by embedding the videos on their site?

Amandeep

Thanks! That price includes embedding the videos. It's a great price and I could probably charge more, but my main goal is to use the videos as a means of getting referrals. That's where the real money comes in.

I also like the idea of going to Kunaki.com and making a VERY inexpensive package to ship out as part of the "shock and awe" box to potential clients.
Nathan Alexander

Wow, that's a great idea! I'm going to start doing that.

Will

Thanks
1 reply

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roypreece

13 years ago

Originally Posted by 1960Texan

Thanks! That price includes embedding the videos. It's a great price and I could probably charge more, but my main goal is to use the videos as a means of getting referrals. That's where the real money comes in.

Do you mean that you have another product? (A high-priced, backend product?)

If that is your model, it sounds like you are being paid to generate sales leads for yourself. Great work!

Thanks
1 reply

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1960Texan 13 years ago

Originally Posted by roypreece

Do you mean that you have another product? (A high-priced, backend product?)

No additional products yet, just additional services. My primary goal with most new clients is to have them pay me a monthly fee to run their SEO campaign. I also offer other services, but the focus is SEO.
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Matt Willard

13 years ago

Video looks pretty good, Texan, and I can see why people were all over 'em

They ever ask you to shoot anything different?

Thanks

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1960Texan

13 years ago

You are right, video testimonials works. But you don't need to over do it. I mean the reviewer has to be 75% - %90 in the Positive about the product but never 100%. Because nothing is 100% perfect and the viewers know that.

Jawad

I have to respectfully disagree with you on this one. Speaking only from my own experience, I think you'll be hard-pressed to find a client willing to post negative reviews of their service or establishment to their website. This isn't affiliate marketing, where someone looking to purchase a product will expect negative reviews.

Video looks pretty good, Texan, and I can see why people were all over 'em

They ever ask you to shoot anything different?
Matt Willard

Thanks, Matt. I do get asked to shoot different types of videos. One of the testimonial videos for this particular client came from a BBQ joint...I'm going out early next week to shoot videos of the different dishes as they are plated, and will post them on the Google Places page for that restaurant.

Will

Thanks

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Bon508

13 years ago

Thanks for sharing, Will! That's a great video you posted as an example. I'm assuming you ask leading questions to get specific, helpful comments (versus just asking "What'd you think of so&so's service?") -- very well done!

Thanks
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1960Texan 13 years ago
Originally Posted by Bon508

I'm assuming you ask leading questions to get specific, helpful comments (versus just asking "What'd you think of so&so's service?") -- very well done!

Yes, I usually email a list of questions prior to the interview, then bring a hard copy with me on the day of the shoot. Some of the questions are along the lines of:
1. What service does XYZ Co provide for you?
2. How long have you been using XYZ Co?
3. What sets XYZ Co apart from their competitors?
4. etc.
I also ask if there is anything the company I'm representing can do to improve their experience. That question & the answer is burned to a separate DVD for my client only.

Will
- Thanks
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chika138

13 years ago

Hmm interesting. Is there any chance I can do this remotely?

E.g. by partnering with a local photographer/cameraman?

Thanks

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KristofVanoverbeek

13 years ago

Will have to check this out thanks for the information Will.

Kristof

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Easy Video Moneymaker

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