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Offline WSO question

by AdmiralGloom
16 replies
Just curious.

I have a client who has been thinking about putting together a WSO.

He has developed his own direct mail marketing method and would like to share it.

Was just curious if anyone here buys Offline WSO's.

The few I have seen do not seem to convert to well but would rather hear it from you all.

Thanks

Ethan.
#offline #question #wso
  • Profile picture of the author laurenswuyts
    Actually I never bought offline WSO's, and I will probably never do.
    But I think i must work though.
    when is he releasing it?
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  • Profile picture of the author paulie888
    If it's a good WSO that highlights an effective online service for offline businesses and/or details persuasive and powerful offline marketing techniques, I don't see any reason why it shouldn't do well as a WSO.

    Paul
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  • Profile picture of the author MichaelParsons
    The ROI on WSO can be huge, especially if there is some quality information with proof, strategy and tactics.

    Offline is becoming a popular trend (again) and many people are posting about the successes they are having.

    I say go for it.
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  • Profile picture of the author AdmiralGloom
    Hey guys, sorry for the late response!

    If all goes well I want to have it launched within the next few months.

    Crossing Fingers!
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  • Profile picture of the author Will Perkins
    Guess you didn't see Gary's offline wso. It was WSO of the day, sold a good ~700+ copies, at $27.00 a pop.

    After he paid affiliates I wouldn't doubt he made around $15k.

    Hope that answers your question about offline wso's.
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    • Profile picture of the author ewenmack
      You haven't seen Happy Warrior WSO then?

      Last I looked it had over 130,000 views.

      It is an evergreen moneymaker because it is on an evergreen subject.

      Joe's individual and ongoing support has created a massive reputation,
      so that needs to be taken into consideration though.

      Best,
      Ewen
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  • Profile picture of the author Doran Peck
    It has been my experience that a good portion of the IM community kind of snubs their nose at direct mail. They don't understand it well enough to be creative with it.

    I think your WSO is an absolute necesity...when the IM community finally figures out that internet methods have glaring weaknesses that can be filled utilizing direct mail and other traditional offline mediums...there will be a firestorm frenzy to get on the bandwagon.
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    • Profile picture of the author iAmNameLess
      Originally Posted by MichaelParsons View Post

      The ROI on WSO can be huge, especially if there is some quality information with proof, strategy and tactics.

      Offline is becoming a popular trend (again) and many people are posting about the successes they are having.

      I say go for it.
      Offline never lost popularity. IM just gained popularity. You're right, the ROI CAN be huge, but you have to think, 90% of WSO's don't break even. Hell, I'm lucky mine is doing good since it is my first. It seems to me, the more successful WSO's, the poster has a pretty decent email list.

      Originally Posted by Doran Peck View Post

      It has been my experience that a good portion of the IM community kind of snubs their nose at direct mail. They don't understand it well enough to be creative with it.

      I think your WSO is an absolute necesity...when the IM community finally figures out that internet methods have glaring weaknesses that can be filled utilizing direct mail and other traditional offline mediums...there will be a firestorm frenzy to get on the bandwagon.
      I agree, people do snub their nose at it. Although direct mail does get results.

      I think overall, there are a LOT of WSO's... there are a lot of offline WSO's and the competition is always there. It doesn't go anywhere... To really have a successful WSO, I think you need to have an email list right when you launch it.

      DO make sure that you get reviews before you post the WSO. Many people wait for reviews before buying.
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      • Profile picture of the author Kay King
        If all goes well I want to have it launched within the next few months.
        So it is your product - or your friend's product? I asked because in the past there were a few people who launched WSO's for products of other people - and that didn't go over well as a WSO must be something YOU created.

        I may be misinterpreting your statements.

        kay
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      • Profile picture of the author Amir Luis
        Originally Posted by iAmNameLess View Post

        Offline never lost popularity. IM just gained popularity. You're right, the ROI CAN be huge, but you have to think, 90% of WSO's don't break even. Hell, I'm lucky mine is doing good since it is my first. It seems to me, the more successful WSO's, the poster has a pretty decent email list.

        ... To really have a successful WSO, I think you need to have an email list right when you launch it.

        DO make sure that you get reviews before you post the WSO. Many people wait for reviews before buying.

        I respectfully disagree with everything in bold type.

        There is someone on this forum that deals specifically in "offline WSO's". He has never sent me an email... never pushed me to join a list...

        He just delivers Rock Solid Content based on experience. His WSO launches are 10 times that of mine...

        I have only put out a couple of WSO's... and was taught by said person... I have never NOT made money off of a WSO.

        I give freely on this forum. I answer a LOT of PM's, newbie questions, and offer guidance totally free.

        I also don't share anything that I do not have any experience with. I only share my own experiences. So it's not like a bunch of PLR B.S. that gets put out by people wanting to turn a coin.

        The motives behind me putting out a WSO is to help others... Not make money. Though... I sell them to compensate for the amount of time it takes to put together, type, and share my experiences...

        I am altruistic at heart... but I do have bills just like everyone else.

        If you go into releasing a WSO with love in your heart... With the thought of how you can help others.... You will do fine...

        If you are just in it for the money... Don't waste our time.

        I wish your friend the best of luck... and keep my fingers crossed that his motives are pure...
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        • Profile picture of the author iAmNameLess
          Originally Posted by Amir Luis View Post

          I respectfully disagree with everything in bold type.

          There is someone on this forum that deals specifically in "offline WSO's". He has never sent me an email... never pushed me to join a list...

          He just delivers Rock Solid Content based on experience. His WSO launches are 10 times that of mine...

          I have only put out a couple of WSO's... and was taught by said person... I have never NOT made money off of a WSO.

          I give freely on this forum. I answer a LOT of PM's, newbie questions, and offer guidance totally free.

          I also don't share anything that I do not have any experience with. I only share my own experiences. So it's not like a bunch of PLR B.S. that gets put out by people wanting to turn a coin.

          The motives behind me putting out a WSO is to help others... Not make money. Though... I sell them to compensate for the amount of time it takes to put together, type, and share my experiences...

          I am altruistic at heart... but I do have bills just like everyone else.

          If you go into releasing a WSO with love in your heart... With the thought of how you can help others.... You will do fine...

          If you are just in it for the money... Don't waste our time.

          I wish your friend the best of luck... and keep my fingers crossed that his motives are pure...
          You can disagree, that is fine, but MOST people don't make their money back, or they get an extra bump when they were barely breaking even.

          Just because you aren't on his list, doesn't mean he doesn't have one. I'm pretty sure everyone that releases a WSO, knows the importance of a list to market to, and without a list you just don't have the SAME results, unless you luckily get WSO of the day. You really can't deny the fact that the most successful WSO's have been due to email lists. Even if it is a WSO of the day, that is an email list that is being marketed to. Has everything to do with how successful something is going to be.

          Just facts, I did a small case study of about 30 different users who posted a WSO before posting mine. Some broke even... many didn't make their money back. If people would have bumped their threads up, maybe had more reviews, the outcome would be different.

          Anyway, there are tricks to releasing a WSO, and it really doesn't matter how much value is inside it, if people aren't buying it anyway!
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  • Profile picture of the author Amir Luis
    Man... I am sorry to hear that....


    I have just had a completely different experience I guess.

    That's cool though... Glad to know that I am successful...

    You are right though... there are tricks... but none of mine include a list...

    Maybe they should.....

    That is what I love about this forum. We learn something new everyday.
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    • Profile picture of the author iAmNameLess
      Originally Posted by Amir Luis View Post

      Man... I am sorry to hear that....


      I have just had a completely different experience I guess.

      That's cool though... Glad to know that I am successful...

      You are right though... there are tricks... but none of mine include a list...

      Maybe they should.....

      That is what I love about this forum. We learn something new everyday.
      Well, that is definitely great for you if you're getting great results without a list. Just isn't typical, unfortunately. I have probably around a 450% ROI after bumps and wso pro, but my expectations were through the roof. I think I expected to make about $1,000+ off it, which just wasn't the case.

      Few mistakes I made.... Posting without having the reviews ready... bumping at a low traffic time on the board... not using a list to market the product. I have pretty decent results I believe, but I think if I would have prepared better and developed a bit of a list beforehand, I could have done quite a bit better!

      What tips do you have? Maybe your sales copy is killer! Hell, maybe you're posting at the perfect time. lol.
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      • Profile picture of the author Amir Luis
        Originally Posted by iAmNameLess View Post

        Well, that is definitely great for you if you're getting great results without a list. Just isn't typical, unfortunately. I have probably around a 450% ROI after bumps and wso pro, but my expectations were through the roof. I think I expected to make about $1,000+ off it, which just wasn't the case.

        Few mistakes I made.... Posting without having the reviews ready... bumping at a low traffic time on the board... not using a list to market the product. I have pretty decent results I believe, but I think if I would have prepared better and developed a bit of a list beforehand, I could have done quite a bit better!

        What tips do you have? Maybe your sales copy is killer! Hell, maybe you're posting at the perfect time. lol.
        Would prefer to PM on this one...

        Just out of respect for the people that passed the knowledge on to me.

        I have never made less than $2000 off a WSO. Even my first one... I sold at $14 and it sucked... "in my eyes"....

        But changed the lives of many....
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  • Profile picture of the author Cass Tyson
    Originally Posted by AdmiralGloom View Post

    Just curious.

    I have a client who has been thinking about putting together a WSO.

    He has developed his own direct mail marketing method and would like to share it.

    Was just curious if anyone here buys Offline WSO's.

    The few I have seen do not seem to convert to well but would rather hear it from you all.

    Thanks

    Ethan.
    A LOT of people here buy offline WSOs. That's why I just launched one with Brad Gosse... Check my sig.

    I would love to learn more about this direct mail method. Is it something offline consultants would directly benefit from, or would they sell it to their clients who would then derive the benefit?

    If there's an article there, I might want to feature it in an upcoming edition of my newsletter. If there's any way we could work together, let me know. I like "win win" situations...
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