What are the most profitable offline niches?

by 43 replies
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Pretty keen to get into some offline biz on the side and was curious to know what are some of the most profitable niches to go for - and for what reasons?
#offline marketing #niches #offline #profitable
  • Varies by a ton of things...

    Location, popularity, etc etc...

    I'd start with just mom and pop shops though if you're looking to get into offline marketing. Plumbers, electricians, car shops, etc...

    The key is to just get started, worry about the money a little later once you have a foothold and some referrals.
  • [DELETED]
  • Banned
    Prostitution.
    Drugs.
    Alchohol.

    You asked.
  • Chiropractor$. They are a good niche to sell to.
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    • Health, weight loss and fitness are always good!
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  • If they are spending a lot of money = profitable prospect.

    Don't worry about chasing industries -- there are "poor" and "rich" businesses in every business.

    Focus on businesses that are ALREADY spending money on marketing.

    ~Dexx
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    • Absolute GOLD.

      Someone businesses understand that marketing is an investment and are willing to spend the money. Others treat marketing as an expense and are won't dish out the cash.
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  • i would say food , but still most new food places get closed during the first year .. very little make it into the second year .. but still a lot of money rolling around there.
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    • This is an actual statistic of all businesses... Not just restaurants, according to the SBA several years ago....
    • This is a GREAT stat... At least for us

      Hit 'em with it and assure them that it's our job to make sure it doesn't happen to them.

      Mike
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  • Accountants are a good niche too. They know a lot of local businesses due to the nature of their job. And If you do a good job for them, it could be a stepping stone to other lucrative clients.
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    • i have made good money from running an interior painting firm(still do about 6.5k-8k monthly) as well as catering marketing toward real estate agents(50% split on commissions which nets me about 4k-5k per lead easily)..
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    • AND Solicitors/Lawyers
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  • Here is what I look for when it comes to working with offline companies:

    1. They have to be local (non franchise). I have no desire to work with McDonalds and they have zero desire to work with me.

    2. Must be able to meet with the decision maker. No secretary or committee meetings for me. I want the person I speak with to have the ability to cut a check after the meeting.

    3. Already advertising. If a business is already advertising in the local area that is one less hurdle I have to jump. Paid advertising is even better because it lets me know that they understand the importance of paying to acquire new customers.

    4. Website already. If you really want to shoot fish in a barrel I suggest you find companies that already have a website online. That allows you to know that they not only understand the importance of advertising offline (step 3) but also online as well.

    Be sure to also look for companies with high transaction values. It is easier to work with a company that sells a 3 to 4 figure product than one that sells at the local dollar store.
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    • An offline niche I'm about to go after is the self storage auction. There are lots of people out there who are defaulting on their storage rent and lots of people who are looking to make additional income. Self storage auctions are a great way to make extra money IF you know how to do it.

    • Thanks, Tim! That's some wickedly great and helpful information!
      Sounds like you're someone who knows a lot about offline mktg.
    • I thought I'd step in for a moment to comment about this one. Don't discount franchises; actually they are my target market. For example, McDonalds franchisees tend to have multiple locations. I am getting these right and left as well as other fast food franchises, retail chain stores, companies with nationwide locations, mobile sales people, etc. This whole market is wide open.
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  • Pretty silly question really as it will all depend on who you are comfortable talking to.

    Everybody seems to suggest the same ones because they have high prices however we find they are actually the hardest.

    Most of our work comes from basic supply companies like printers, mechanics, panel beaters etc.

    Don't follow the crowd get your own niche customers.

    Quentin
  • Lots of great responses and too many to say thanks to - but thank you all all the same

    Also really appreciating the sound advice from the experienced guys, as it definitely rings true from the experience i have had in canvassing for offline work.

    Dexx - Definitely a valid point and certainly makes them much warmer to the idea of online marketing if they are already spending on marketing.

    TimCastleman - I'm with you on them already having a website, from personal experience they are much warmer to the idea

    Quentin - I agree, although i see the tremendous value in getting a lawyer, doctor or dentist the comfort level for me to deal with someone like that is not so great.

    Chris_L - definitely considering it!

    MRomeo09     - Great concept and can see the potential - time is something i'm certainly precious of and will keep the advice in mind going forward

    Has anyone used the yellow pages/ yellow book for niche mining? No doubt that would be a decent way to find good prospects based on the criteria of:

    -- Has marketing budget
    -- Has need for traffic
    -- Has website (i read somewhere that you can get packages with them - print ad + basic website or something - also the picture ads will print there url)
  • Always go for niches that have a high net profit per transaction. Business's that are already spending money and know the value of advertising. One niche that i have had great success with is companies that offer High end training courses.

    My one client is spending over $3000/month with me and they are making way more than what they pay me, in fact they couldn't be happier and i get alot of refferals from them.

    Think of all the training courses that large corporate companies send their employees on, basic accounting courses right through to top end management and finance courses.

    Anyway i have never seen this niche mentioned before and it pays me very well.

    Good Luck
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    • I could tell you that a business with high transaction values and good net profits on each transaction is the way to go (and that might be true).

      But the thing most people who might even be successful in this business don't realize is that it really is different for everyone.

      You have a unique set of skills and experience.

      You might get on really well with the type of business owners you encounter in one industry due to your unique background and you might hate business owners in another.

      Also your skills and the kinds of work you're willing to do or outsource can be hugely different to another person. And that will affect the kinds of businesses you'll be more effective working with.


      What it comes down to is that this is a business of opportunity.

      For most people starting out you should just talk to every business owner in every industry you can get face to face with.

      After you've had a few paying clients and you've had some experience talking to business owners, getting hired and working with business owners you may find you get pulled in a particular direction or you may see opportunities to niche in an industry.

      The opportunities for you will be very different even to someone working in exactly the same geographic area.

      Everyone is different.

      Kindest regards,
      Andrew Cavanagh
      • [ 2 ] Thanks
  • I think Location Popularity Quality and goodwill are thing that effect on offline marketing for any type business .
  • I see several people saying that they have clients paying them $x,xxx per month. I assume that is to rank their site for keyword(s). Are you ranking keyword+city or are you ranking something else? Just curious.

    Thanks.
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    • The most profitable niches are the ones where your cost of sales plus your expenses to deliver the service are lower than what you can charge.

      Many people chase what they think are profitable only to spend too much time acquiring a deal. Since time is money, the profit margin goes down.

      The other consideration is how much time it will take to deliver on the service. For example, I find that developing custom websites is very time-consuming. The client also takes longer than expected to review and approve the design and content. On the other hand, doing offsite SEO is less time consuming because the tasks are clear and there is little client input.
  • Not sure if you've secured the funds to start an offline company but if you need a loan to get started, tell the banker that you're looking to shoot a rap video. This works almost every time (LOL no just kidding. Ignore this post lol...)
  • Real estate agents have been working well for me. They seem to know or at least want to learn about the different marketing options they have.
  • I would also approach businesses that you already do business with. It seems only fair that if you do business with them, that they would be smart to consider doing business with you. For example, I noticed that my hair/esthetics salon did not have a website, and so I approached the owner so that I could build them one. I also built a site for my son's martial arts club when I got word that they were planning to get a website made by someone else. I made sure to send them links of other websites that I had made so that they could see my work.
  • hi
    i have great sucess with car dealerships. even though they seem huge, they are not franchises. they are always looking to try something new. i sell billboard space to them and sometimes i leave a message for them on voice mail and the next day, my phone is ringing.

    good luck.
  • I got this post from search engine and thought I will find some list of niches but, I got some more valuable infos! Though I think There should me more list of niches.

    Thanks guys!
  • Chiropractors. Those guys are desperate to make money.
  • Classes
    Rehab
    Treatment
    Cord Blood
    Software

    They are also good. Obviously you need to choose this list with a grain of salt, and I wouldn’t recommend anyone to start building websites to target those keywords directly. Nonetheless I think that having an idea of where the money is flowing online can be quite useful.
  • Auto industry

    Realty
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