First, I have little problems with making cold calls on business, one that I do have is that I have a ton to do as it is and as valuable as making calls can be, it sometimes is out of the time frame. So, I outsourced contractors to do it. I have done almost every kind of sales job you can think of and handled phone calls in just about every manner you can think of; so it was not really difficult for me to figure out a way to do this.
What was really fascinating is that with all the changes in technology over the years just HOW AMAZINGLY easy this was to do. I mean I basically set up a virtual PBX in about one hour. Purchased local phone numbers to use on Skype and had a couple callers hired and sent them scripts in less than 24 hours. And I was only paying less than five bucks an hour for ten hours a week.
What really made me start thinking about how valuable it is to do it this way is it turned the tables on me and how I think about the marketing of my business. I had to rethink the scripts for a foreign person to speak on my behalf, make it short and sweet and tell them how to get to a CTA. How to qualify a sales call etc. But all of this from a different point of view, when I am usually used to thinking from my viewpoint in this kind of thing.
Within a day my first caller had an appointment, and then the next day my other caller had an appointment. One was a simple WP site, and the other turned into a highend site with several components. Both came out to be $2800 and that was me pricing low. I am starting a new brand, so while some people may have heard of me in this town, they have not heard my new company name, but now I already have them telling others about my work - this ROCKS! I even have a meeting coming up that has something to do with the NFL in a few weeks. Not that it is what I am thinking, but there is cool point here in that doing business on your own brings up surprises everyday you just never say coming.
What was really great was I had more time to go to the appointments and get the work managed and completed. As of right now, I am cool with making phone calls myself, but I was happy as hell that I had others doing it.
I started to write this up in book format but was curious if anyone else has thought of hiring telemarketers or appointment setters from the outsource sites? Or have had any experiences with this kind of approach?