Consumers Warming to Marketing Emails
A few interesting statistics:
Negative behaviors toward email have declined. Specifically, consumers...
We've still got a long way to go, with the majority deleting the emails without even reading them. So, this begs the question:
Are you leaving money on the table by using email as your chief means of attracting new clients?
Will
Negative behaviors toward email have declined. Specifically, consumers...
- Delete fewer messages without reading: 59% of consumers say they delete most email messages without reading them, down from the 63% who said so in 2008 and the 73% who said so in 2006.
- Integrate email promotions and personal email: Just 10% of consumers say they have a separate email account they use just for receiving email advertising, down from the 15% who said so in 2008.
- Forward promotional email slightly more often: 12% of consumers say they sometimes forward promotional email to others, up from the 10% who said so in 2008, and 9% who said so in 2006.
- Are nearly as apt to buy: The percentage of consumers who often buy things advertised via email has hovered at roughly 5% for the past four years. In 2006, 5% of consumers said they often buy things advertised via email. That level rose slightly to 6% in 2008 and dropped to 4% in 2010.
We've still got a long way to go, with the majority deleting the emails without even reading them. So, this begs the question:
Are you leaving money on the table by using email as your chief means of attracting new clients?
Will
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