But that's not the point...the repair we needed required 25 yards of concrete being shot into place by a specialized process known as "shotcrete".
Turns out there are only a few peeps in the country that do this specialized thingy and my friend was freaking cause he couldn't find anyone to do it.
I did about 2 hours of search (hey, he's a friend of 35 years) and finally found about 5 "companies" that were in our area (200 miles).
He contacted them all and only two responded. The prices were so diverse we were almost afraid of the "low bid", but we contacted them and they turned out to be awesome!
In the course of conversation over a few beers after we were done, the dude asked "How did you find us?"
I told him "it wasn't easy", you were no where to be found for the search terms i used...
and he says "search terms?"
long story short, he did a bang up job, my friend paid him twice his asking price for the job, we're all happy, and he offered me a grand to get him found!
I told him I don't want to build him a new website (he's got one), I just want to get the one he's got found by google...
SO, we shot 25 yards of concrete, had a few beers, I'm so tired I can't move...but I made $1000 above and beyond the money my friend paid me for just being there and making sure **** went smooth.
gotta love this offline stuff!