Skills needed to start Offline Marketing

by Molad
13 replies
What would you say ar ethe essential skills needed for a newbie to start in offline marketing?

I'm new to IM and I am just learning about all what it entails etc. I have no prior web design or marketing skill whatsoever. What skills do you think I should focus on learning so I can sell my services to Offline businesses.
#marketing #needed #offline #skills #start
  • Profile picture of the author Riz
    There is a common misconception that before you are able to offer online marketing services to offline businesses you need to know how to build a site, how to do seo etc.

    You do not need to know any of this. You do need to have the knowledge of how to build a site, you do not need to have the knowledge of how to do the ins and out of seo and so on.

    Here's what you do need:

    1) An understanding of the benefits to a business of having an online presence
    2) The knowledge of how a business can benefit from dominating the search engines in their niche and geographical area(s)
    3) The knowledge of the benefits to a business for whatever service you believe the business can benefit from, ie email marketing.
    4) Access to people you can outsource the actual work, ie design, copywriting, seo etc
    5) The ability to manage projects

    If you are a complete newbie i suggest you have a read around the forum, gain an understanding of marketing in general and internet marketing specifically. Once you have an understanding of the basics you can quickly realise how offline businesses can benefit from implementing them in their business.

    Hope that helps.

    Riz


    Originally Posted by Molad View Post

    What would you say ar ethe essential skills needed for a newbie to start in offline marketing?

    I'm new to IM and I am just learning about all what it entails etc. I have no prior web design or marketing skill whatsoever. What skills do you think I should focus on learning so I can sell my services to Offline businesses.
    Signature
    NEWBIES - Stuck on Technical Issues?

    Ask me For a FREE copy of my upcoming course that will eliminate all your technical gremlins....:
    SEND ME A PRIVATE MESSAGE NOW!
    {{ DiscussionBoard.errors[3603613].message }}
  • Profile picture of the author Molad
    That's a good general guide. Thanks for that.

    I guess I was just a bit concerned that I would sound phony if I was marketing something that I couldn't do myself, if you know what I mean?

    If there is anyone out there that started offline without previous SEO/website or sales related experience I would appreciate if you could share your experience starting out.
    Signature

    {{ DiscussionBoard.errors[3603800].message }}
    • Profile picture of the author SgtBadass
      Originally Posted by Molad View Post

      If there is anyone out there that started offline without previous SEO/website or sales related experience I would appreciate if you could share your experience starting out.
      I got bored of work, went part time without knowing quite what to do then suddenly got offered a job doing a PHP website. I was in IT (server support) so they assumed I knew what I was talking about. I'd actually never written a line of PHP so I read some books, did the site in a couple of weeks.

      Three years ago the web business was going down the tubes, had to sell and had to learn how to sell (before then everyone wanted a website). Got my first SEO job - didn't have the first clue about it. Thought you just needed to add a sitemap and change some keywords. Stil; earned 20K from a big client though. Realised it was going to take more so also learned how to sell.

      Moral of this story? When your back's against the wall you can do anything. I now train others to do the same but it's more difficult for them because they've all got jobs - they're not hungry enough.

      Don't let a lack of experience or knowledge stop you from doing anything. Sell first, do second. You might get burned a few times but what the hell, there's more to life.
      Signature

      Free mini-guide to offline marketing : http://www.sembusinesstactics.com/

      {{ DiscussionBoard.errors[3604140].message }}
      • Profile picture of the author Molad
        Originally Posted by SgtBadass View Post

        I now train others to do the same but it's more difficult for them because they've all got jobs - they're not hungry enough.

        Don't let a lack of experience or knowledge stop you from doing anything. Sell first, do second. You might get burned a few times but what the hell, there's more to life.
        Yes I have a job...am I hungry enough? I really hope so...

        My plan is to quit my day job next year March and with what I earn now, that's a tall order .
        Signature

        {{ DiscussionBoard.errors[3604409].message }}
  • Profile picture of the author Steve Holmes
    If you are new and want to get going a.s.a.p, then I would suggest knowing WHY a business should be doing x, y, z online and the benefits of doing so should be your priority.

    Instead of learning HTML, CSS and PHP to code a website, if you know WHY a business would benefit from one and can implement a website for a business to use via outsourcing - then I would say you know "enough" to help a business.

    I have been doing online marketing for 5 years and learned many skills along the way that would be of great value to an offline business, that doesn't mean you need to learn everything i have to help a biz owner.

    If you can identify what a biz owner needs because you UNDERSTAND their business, all you need to do is get someone who does know the "how".

    Best,
    Steve
    Signature
    "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
    {{ DiscussionBoard.errors[3604161].message }}
  • Profile picture of the author iAmNameLess
    All you REALLY need to know how to do, is meet the needs of businesses. I suggest and recommend learning the reasons why certain things will help these businesses. You don't need to know how to personally do everything, you can outsource ALL of it!
    {{ DiscussionBoard.errors[3604522].message }}
  • Profile picture of the author DaniMc
    I agree with all that has been said so far but would add:

    You need to know how to LISTEN to the business owner. Tighten your conversation skills up and practice with everyone you meet.

    When you sit with the owner, don't try to push your ideas on them. Rather, find out THEIR desires. Find their business goals. Find what they want help with. Find out what they want to do next in their business.

    Once you have these things, then you can start to offer them things that they already want. You can't lose.

    Make friends. Show concern. Offer Solutions.
    Signature
    Be kind, for everyone you meet is fighting a hard battle.
    {{ DiscussionBoard.errors[3605182].message }}
    • Profile picture of the author jeffrey73
      You don't need to know anything about being an offline consultant or marketing expert. What you will be, in fact, is a BROKER. Just like a real-estate agent. What kind of special skills do they have? Nothing that couldn't be learned in a couple weeks to a month.

      Anyway, this is all you really need to do:

      #1 - Find different service providers here on WF or DigitalPoint and start gauging the prices and finding out what goes for what. Find out who has the best reviews and testimonials. Go to Fiverr as well.

      #2 - Mark-up the services 5 to 10 times ( or whatever you feel is worth it ) and create a "Services" sheet customary to your business.

      #3 - Use the "slick" and sleek tactics you learned from the WF and talk to other pros and find out their pitches.

      #4 - Call business owners and use those techniques you learned. If they keep failing, change it up until you're comfortable.

      #5 - Make and sell your own WSO, with your own techniques.

      Becoming a good SEO marketer is nothing more than finding people that are better than you to build different link structures, organizing it, and keeping clean with Google.
      {{ DiscussionBoard.errors[3605372].message }}
  • Profile picture of the author yesucandoit
    To have the right mindset is important.

    To be able to sell.

    To be organized

    To be truthful.
    Signature

    He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.
    Martin Luther King, Jr.
    Must watch video
    http://www.cnn.com/video/data/2.0/vi...abuse.hln.html

    {{ DiscussionBoard.errors[3605377].message }}
  • Profile picture of the author mouseffects
    I guess that I'm parroting everyone else but they are right. Always keep in mind that you are out to HELP your clients get new customers; do not try to sell them.

    You only need to understand the benefits of what you are providing. You do not necessarily have to know how it's done. There are many car salespeople who don't know how to fix or build a car. But, they DO know how to convey the important benefits to the people they talk to. And, that's how they "make a sale".

    Believe in your heart that you can help others and you will be fine. Learn the benefits of the different services you can bring to the table then, as was said... listen. Hear what your prospect is telling you then see if you can match a service to it.

    I have found throughout the years it's best to equate things to what they already know. If I decide that I should talk about Google Places, I talk about Google being the new Yellow Pages. I equate text marketing to having the ability to deliver flyers to customers within minutes.

    If you talk in their language they'll understand.

    Don't ever try to impress them with online jargon. You'll just watch their eyes turn glassy then they'll fall on the floor twitching. It means nothing to them.

    The biggest thing?... be yourself and be truthful. If you can't help them, tell them so and walk away after a handshake. You can't be everything to everybody.

    Internally, develop a SYSTEM. Know what you are going to do today, tomorrow and every day to make your business grow. Never get up in the morning without knowing exactly what you should be doing that day. Create good, steady habits.

    The hardest thing about this business is making sure you work when you should be working. It's easy to spend time online and get nothing done. (Gulp... I guess I'd better stop and get to work!)

    Good luck.
    Signature

    Larry Perry
    innovedia
    www.innovedia.net

    {{ DiscussionBoard.errors[3605582].message }}
  • Profile picture of the author Molad
    Thank you so much.

    From this thread alone, I can see clearly what my immediate next steps are. What I need to get together before I get that first client.

    Please keep it coming...

    If anyone can give ideas on how to kick start this business while still doing a corporate 9-5 job, I'll be very very gtlad to hear it.

    Thanks for your contributions.
    Signature

    {{ DiscussionBoard.errors[3607368].message }}
  • Profile picture of the author srtyker
    Buy a WSO or a product that you like on google places and google local - read the reviews and you will know if they are any good. There are plenty out there - this will cut down your learning curve as you watch people do the real thing in videos / audios / pdfs. It takes some time to digest all the nitty gritties and there are quite a few of these. There is plenty of guidance in various threads and posts on this forum. Along with knowledge, you will also need a few good resources and tools to save you time and effort.

    __________________________________________________

    Google Local Citation Finder Software

    Outrank your competition by finding authoritative citation sites that the competition is using in your business category and country. Find Google Places citation sites for your target keywords in one go

    Free Google Places Pack Finder / 10 box finder Software - Free Download
    A quick way to check whether a group of keywords returns places results on the first page
    {{ DiscussionBoard.errors[3607527].message }}
  • Profile picture of the author sdentrepreneur
    IMO, you need to learn Internet Marketing at an expert level, Social Media, Blogging, Search Marketing, SEO, Video Marketing and much more. Start small....build your brand.
    Signature

    Learn to become Digital, Internet and Social Media Marketing Consultant to Business Owners
    Click here to learn more - Internet, Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[3611490].message }}

Trending Topics