Group Interviews Can Build Your Practice

If you need a new employee, you will probably put several different recruiting efforts into place: a classified ad in the paper, one of those jobs-for-sale websites, etc. The obvious goal is to attract as many qualified applicants as possible.


Instead of doing dozens of one-on-one interviews, try conducting one group interview. Invite five or ten (or more) applicants to your office at one time so you can do two things:


1. Explain the job opportunity and associated details.
2. Explain how and why you, your practice/business and service(s) and/or product(s) are so unique and different as compared to your competitors.


Let's face it, you don't need to hire everyone...but the effort has now provided you with a group of people that now know how to explain to their friends and family how and why you are the best at what you do. This effort will not only stimulate positive word-of-mouth, BUT it is likely that some of the applicants might hire you to solve whatever problem you solve. This marketing effort will serve you every time you put it in place.


All that from a group interview!