When I started to explain how to generate a text list I said that he would offer something (1/2 off dinner, free appetizer, etc.) in order to encourage people to sign up.
He said (his exact words) "Oh, I would never give anything away. It would cheapen the image of the restaurant."
His restaurant is 2 months old, and in that time he has built an email list of 400. He uses the list to promote live music that he has 2 - 3 times a week.
He also thinks that most of his emails are opened by the list members, so doesn't understand why he should do texting, which he has to pay for.
It seems like it would be impossible to track the response to any text broadcasts he sends, because he cringes at the word "coupon".
Maybe I should also mention that he has a dress code posted on the front door (no bomber jackets, among other things). Maybe he is just not the type to go for this type of marketing.
Does anyone run any campaigns where the text is just used to advertise events and the client does not give anything away?
thanks for your input.