Fellow off-line consultant warriors - I need some advice and help. I am a full-time real estate agent by trade.I am trying get buyer leads on-line. After research, my findings are that someone looking to buy, only wants to search for homes in their early stages of purchasing homes. I have an effective IDX (search MLS portal) that will capture Name & Email and send buyer leads homes that met their search criteria and I can inter-act w/ them when they are ready to use a realtor and buy.) I created wordpress sniper type seo optimized websites and inter-linked them all.There are links and clickable banner buttons everywhere that encourage buyers to click the links to the web IDX portal for lead capture. I picked 22 major cities in my service location and the best search terms for buyers looking their are "city homes" or "city homes for sale". For example www.lansdalehomesforsale.com is one of those sites and on the right sidebar under popular homes are the interlinks to the other blog sites of mine. (All but one - who is a friend in the same biz that I was helping) Anyway if you use google keyword tool, for exact and phrase match, there is approx 590 searches. About the same for most of my "cities homes" except large metro area and 2 counties which are harder to rank, but possible w/ more off page SEO. My google analytics show me that as I rank on page 1 spots 3 & 4 I am getting about 18 visits per site a month average x 18 = 324 views a month.
Off-Line Internet Marketer Needs Help Case Study
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Fellow off-line consultant warriors - I need some advice and help. I am a full-time real estate agent by trade.I am trying get buyer leads on-line. After research, my findings are that someone looking to buy, only wants to search for homes in their early stages of purchasing homes. I have an effective IDX (search MLS portal) that will capture Name & Email and send buyer leads homes that met their search criteria and I can inter-act w/ them when they are ready to use a realtor and buy.) I created wordpress sniper type seo optimized websites and inter-linked them all.There are links and clickable banner buttons everywhere that encourage buyers to click the links to the web IDX portal for lead capture. I picked 22 major cities in my service location and the best search terms for buyers looking their are "city homes" or "city homes for sale". For example www.lansdalehomesforsale.com is one of those sites and on the right sidebar under popular homes are the interlinks to the other blog sites of mine. (All but one - who is a friend in the same biz that I was helping)
Anyway if you use google keyword tool, for exact and phrase match, there is approx 590 searches. About the same for most of my "cities homes" except large metro area and 2 counties which are harder to rank, but possible w/ more off page SEO. My google analytics show me that as I rank on page 1 spots 3 & 4 I am getting about 18 visits per site a month average x 18 = 324 views a month.
If I get to #1 organic spot will I get to 50 plus unique visitors or more per site?
At #1 will I get 900 uniques or better?
I need about 40 leads a month to close 1 deal ave $6000 per transaction.
Of the 900 uniques, in order to get 40 leads, I need 10% or more to click my links (90 clicks to my IDX portal) to get 1 in 4 click thru's as a lead to close 1 deal a month. (My math here may be a little off)
Right now, I have not used any article marketing for back-linking and traffic. And I am not certain that traffic from article linking would be targeted enough for such a narrow demographic like Ambler Homes or Bensalem Homes.
I am also paying google pay-per click at Lansdale Homes only directly to the portal and at 2.00 a click and $200 per month budget I get about 100 clicks thru to get 20 leads a month. Or for every click through 1 in 5 will sign up as a lead at $10 per lead. I really do not want to increase my ad spend for the extra leads and business, I would rather get free traffic from organic searches to get another 1-3 deals a month from this.
Anyone have any suggestions? or thoughts?
Real estate brokerage leads thru the internet seem to be very different than other off-line businesses looking for new customers or are they? If I was a roofer or a heating and air contractor, the internet leads for new business model maybe different.
Again any thoughts or suggestions??
Thanks Much fellow Warriors!
Anyway if you use google keyword tool, for exact and phrase match, there is approx 590 searches. About the same for most of my "cities homes" except large metro area and 2 counties which are harder to rank, but possible w/ more off page SEO. My google analytics show me that as I rank on page 1 spots 3 & 4 I am getting about 18 visits per site a month average x 18 = 324 views a month.
If I get to #1 organic spot will I get to 50 plus unique visitors or more per site?
At #1 will I get 900 uniques or better?
I need about 40 leads a month to close 1 deal ave $6000 per transaction.
Of the 900 uniques, in order to get 40 leads, I need 10% or more to click my links (90 clicks to my IDX portal) to get 1 in 4 click thru's as a lead to close 1 deal a month. (My math here may be a little off)
Right now, I have not used any article marketing for back-linking and traffic. And I am not certain that traffic from article linking would be targeted enough for such a narrow demographic like Ambler Homes or Bensalem Homes.
I am also paying google pay-per click at Lansdale Homes only directly to the portal and at 2.00 a click and $200 per month budget I get about 100 clicks thru to get 20 leads a month. Or for every click through 1 in 5 will sign up as a lead at $10 per lead. I really do not want to increase my ad spend for the extra leads and business, I would rather get free traffic from organic searches to get another 1-3 deals a month from this.
Anyone have any suggestions? or thoughts?
Real estate brokerage leads thru the internet seem to be very different than other off-line businesses looking for new customers or are they? If I was a roofer or a heating and air contractor, the internet leads for new business model maybe different.
Again any thoughts or suggestions??
Thanks Much fellow Warriors!
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