Direct Mail prospecting, what do you cover in your letters?
I'm about to embark on a direct mailing campaign to a number of businesses and just looking for some creative ideas/input into how I should position my letters to really capture the customers attention, and hopefully get my foot in the door.
The consultations I'll be offering will be of course be free and id be covering off the range of services (SEO, Social Media, Email/List management, Design & hopefully mobile marketing) during this consultation, however I'm not sure that the free consultation on its own will be enough to get them to bite J
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Amir Luis -
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