My New *Secret Weapon* for Landing Clients

by Dexx
17 replies
Hey Gang!

Just finished the development of my new "secret weapon" for establishing myself as a marketing authority with clients!

I basically just whip it out during conversations with business owners, and right in front of them I use my new offline tool to get them excited and wanting to learn more!

I'm about to submit a press release to PR web about it, but thought I'd post the video and press release here first to get your feedback on it!

Let me know what you think!


Increasing the Profits for Stuggling Businesses? Now There's An App For That!

Edmonton, Alberta (PRWEB) April 5, 2011 -
The economic crash has business owners worldwide scrambling
to find ways to find new customers and to market their businesses
economically. Now, Dexx Williams, successful entrepreneur and owner of
Unique Profit Systems, has come up with an app for that - for $2.99.

Information about the new app, iProfits, is available at http://www.iprofitsapp.com.

The app was created to help users market their business, as well as identify
new opportunities to reach out to their customers, without having to sink
thousands of dollars into advertising - which frequently isn't effective
anyway, notes Williams.

"This application is designed to give the user, typically a business
management or marketing team, the secret unfair advantage they desire over
their competitors by generating more sales without having to invest more
money in advertising," Williams explained.

"iProfits is unique in the fact that it identifies multiple marketing
opportunities, with specific target numbers, that will allow a business to achieve a
pre-determined increase in sales using the business' current sales numbers,
and desired growth percentages, as the starting point."

iProfits helps clients by allowing them to spread their efforts to
increase profits across multiple fronts, instead of focusing on just one
method of increasing profits. The app makes it easier than ever before to
quickly and easily calculate important business values, by including
functions such as the "client worth calculator", the "three options for
growing the business" screen, and the "profit calculator", among other
functions.

And, since Williams wanted to make sure that those who purchase the
iProfits app will be able to take full advantage of its capabilities, so
he also included free training as part of the app's capabilities, along
with free regularly updated marketing strategies.

"We took things one step further with iProfits by also adding the one-two
punch of an exclusive in-app training portal into the app. To our
knowledge we are the first marketing company to provide regularly updated
marketing strategies, that can be accessed within the app itself, which
will allow any local business to have access to proven marketing methods
to boost their profits twenty-four hours a day."

Those seeking more information may visit http://www.iprofitsapp.com.

ABOUT DEXX WILLIAMS:
Dexx Williams is the owner of Unique Profit Systems, a Canadian marketing
consulting company based out of Edmonton, Alberta, that specialize in
custom marketing strategies for their clients. Dexx has also written and
published a marketing book for small businesses to use as a resource for
improving their existing marketing strategies.
Cheers,

~Dexx
#clients #landing #secret #weapon
  • Profile picture of the author 10kperday
    Congrats Dexx!

    App looks great and I will probably order.

    However, I thought the video was 2.5 minutes too long.

    The first 2.5 minutes were painful to watch...too long.

    The last 2.5 minutes were really good.

    Say what needs to be said in the first 2.5 minutes and your convesions will
    increase.
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  • Profile picture of the author Dexx
    Thanks 10k!

    I was trying to explain the who its for / what its for mostly in the first 2 minutes. The reason being my initial testers understood the "how it works" but didn't really understand why / what it'd be used for.

    I'll be tracking the video analytics to see how the views of the video go (since its embedded in multiple locations and will be in the Press Release as well), if I see a lot of decline in the first two minutes, I can simply edit it out

    Cheers,

    ~Dexx
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  • Profile picture of the author sloanjim
    Whooaa..that could be taken the wrong way..you know what say about ... guys as well. :-)

    I basically just whip it out during conversations with business owners, and right in front of them I use my new offline tool to get them excited and wanting to learn more!
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    • Profile picture of the author Dexx
      Originally Posted by sloanjim View Post

      Whooaa..that could be taken the wrong way..you know what say about ... guys as well. :-)
      lol, well played Sir!

      ~Dexx
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  • Profile picture of the author garyk1968
    A useful tool Dexx *if* a business owner has those metrics. In my experience many businesses, especially those doing multi-channel marketing arent sure of their acquisition cost per lead in total or by channel. Also many businesses dont record the lifetime value of a customer. I guess of course the idea being you could offer this information!
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  • Profile picture of the author Dexx
    Hi Gary, I completely agree! That is why this app calculates out the lifetime value automatically.

    Most business owners (I've dealt with) can make a rough estimate on approximately how much the average transaction is by a client, an how many times the average client buys in a year, combined with howling they typically remain -- which gives you the estimated LTV.

    Obviously the accurate the data entered the better the accuracy of the resulting values, but I have found the big benefit to be just visually showing the business owner the difference in results between only using one method to grow the business, and my method of using all three.

    CPA is easy enough to do with some rough guestimates based on their marketing spend vs clients generated, but if they really don't track that at all, then that gives m an easy "in" solution to recommend the implementation of such a tracking system.

    But yes, I agree with you, most businesses will be mostly guessing about their current numbers, which just means you have an opportunity to fix that for them (and get paid of course!)

    ~Dexx
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  • Profile picture of the author alanborcic
    Just bought it, great tool, thanks Dexx
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    Alan Borcic
    www.alanborcic.tv

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    • Profile picture of the author Dexx
      Originally Posted by alanborcic View Post

      Just bought it, great tool, thanks Dexx
      Glad to be of service! Already getting some great feedback for future updates (such as a cool report creation feature), will have to talk to my programmers about it, but hopefully it can be added in the near future.

      ~Dexx
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  • Profile picture of the author cashmagnet
    Dexx please get one created for andoid, you have your first andriod customer waiting right here. Shouldnt be too hard to port over just a few code edits the GUi will work straight off. Fantastic tool
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    If your looking for fast success with low failure get a coach/consultation, DM for skyp bookings.

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  • Profile picture of the author Dexx
    Ya, I've had about three dozen emails and PMs regarding an Android version! Once the iPhone version has proven profitable I'll begin upgrading the features (report creation and currency selection have been suggested so far) and also expand it to iPad and Android...

    So if you know iPhone-using marketers, let 'em know! Lol

    Thanks for the feedback

    ~Dexx
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  • Dexx:

    Did you develop the app or outsource it or what?
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    • Profile picture of the author Dexx
      Originally Posted by Steven Carl Kelly View Post

      Dexx:

      Did you develop the app or outsource it or what?
      I actually went to post secondary for software programming, but my time is better spent on growing business now -- so yes, I had my programmer do the "manual coding" of it...I designed the app and gave him the formulas to plug in tho

      ~Dexx
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  • Profile picture of the author OneLifeAway
    Damn man... now I will have to purchase an Iphone 4 this weekend. I wasn't too sure if I should or not but I think I will and then get your app. Anyone use this? What do you think of it?
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    • Profile picture of the author Dexx
      Originally Posted by OneLifeAway View Post

      Damn man... now I will have to purchase an Iphone 4 this weekend. I wasn't too sure if I should or not but I think I will and then get your app. Anyone use this? What do you think of it?
      There's plenty of benefits to having an iPhone 4, like free calling using Skype!

      Thanks for the support!

      ~Dexx
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  • Profile picture of the author Dr Dan
    Great job brother! Love the video and I agree that a shorter version will be much better. At least for us marketers that want everything now..lol

    Also when you say

    Just finished the development of my new "secret weapon" for establishing myself as a marketing authority with clients!
    Shouldnt you be saying "establishing myself as a marketing expert"?

    lol... just messing with ya brother ;-)

    Great job....
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    • Profile picture of the author Dexx
      Originally Posted by rockstarinlife View Post

      Great job brother! Love the video and I agree that a shorter version will be much better. At least for us marketers that want everything now..lol

      Also when you say



      Shouldnt you be saying "establishing myself as a marketing expert"?

      lol... just messing with ya brother ;-)

      Great job....
      Haha, you know it!

      Thanks for the feedback! I think the reason most people would rather a shorter video is because the first half is common sense to US...but keep in mind this also going to people that need a "refresher" on why this can help them.

      ~Dexx
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      • Profile picture of the author Dr Dan
        Originally Posted by Dexx View Post

        Haha, you know it!

        Thanks for the feedback! I think the reason most people would rather a shorter video is because the first half is common sense to US...but keep in mind this also going to people that need a "refresher" on why this can help them.

        ~Dexx
        Your welcome Dexx and I agree. We are just impatient and think we know it all Even though we do!
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