I've Got Leads, Leads, Leads & More Leads, and no one to sell them to - Any Ideas?

by zoro
47 replies
So I set up this website in offline health & beauty niche (No, I'm not going to reveal the exact niche category).
I did some basic seo and after 2 weeks the site is now on page 1 of google for a couple of keywords.

I selected this particular niche because there is many businesses competing in the Adwords section. Some of the clicks go for $5.00. So I thought it shouldn't be too difficult finding a buyer for any leads I generated because most of their landing pages suck and I would estimate it is costing them big bucks in advertising to collect just one lead. (I run adwords myself and know how expensive it can be).

So I contacted a few businesses (11 in total), first by email and then with a follow-up phone call. I offered to provide them with 10 Free leads and if they were happy with them I would charge them just $30 per lead.
Two of them said "sure send me the 10 leads", so I did. I followed-up 3 days later by phone and again on fourth day, and again on 5 day, each time their gate keeper said they were too busy. I then sent them an email and yes, you guessed it, no replies.

I have since phoned another 5 businesses and the two I got to talk with said they already had enough business. Then why are they advertising?

So here I am, generating all these great qualified leads of people desparately wanting this service, and I can find no one who wants them?

Has anyone got any ideas that I could try?
#ideas #leads #sell
  • Profile picture of the author Pestew
    · Find out if you can be an affiliate for one of them.
    · Develop a similar or related product.
    · Find a similar or related product you can be an affiliate for.
    · Advertise next to their ads about your leads.
    Just my opinion...
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    • Profile picture of the author zoro
      Originally Posted by Pestew View Post

      · Find out if you can be an affiliate for one of them.
      · Develop a similar or related product.
      · Find a similar or related product you can be an affiliate for.
      · Advertise next to their ads about your leads.
      Just my opinion...
      Yes, I had not thought of the afilliate angle. Thanks for your imput.
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  • Profile picture of the author Michael Travis
    Zoro,

    Not knowing your exact niche, when I think of "offline healthy & beauty" the first thing that comes to mind is spa treatments. I am also assuming you are collecting the leads via an email autoresponder such as Aweber, Constant Contact, etc. If this is not the case start collecting them now!

    So, if you are sending 10 leads then if only 1 lead takes their services that would be 10% of the leads you send them. That is a high percentage rate. This makes me believe they are not getting any leads to use their service.

    Try sending your leads some useful information every week via email. Turn around and offer these companies that are paying for adwords a small advertisement spot on this email you send out every week. You could offer to give them a one-time spot for free. Have the lead bring the advertisement to the company for a discount. A week after you run the email ad call or email the company to see if they got any sales from your leads and if they would like to use your service.

    Hope this helps.

    Michael
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    • Profile picture of the author zoro
      Originally Posted by Michael Travis View Post

      Zoro,

      Not knowing your exact niche, when I think of "offline healthy & beauty" the first thing that comes to mind is spa treatments. I am also assuming you are collecting the leads via an email autoresponder such as Aweber, Constant Contact, etc. If this is not the case start collecting them now!

      So, if you are sending 10 leads then if only 1 lead takes their services that would be 10% of the leads you send them. That is a high percentage rate. This makes me believe they are not getting any leads to use their service.

      Try sending your leads some useful information every week via email. Turn around and offer these companies that are paying for adwords a small advertisement spot on this email you send out every week. You could offer to give them a one-time spot for free. Have the lead bring the advertisement to the company for a discount. A week after you run the email ad call or email the company to see if they got any sales from your leads and if they would like to use your service.

      Hope this helps.

      Michael
      Hi Michael, I like the advertising idea with emails. Appreciate your imput.
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  • Profile picture of the author patadeperro
    I will suggest you to send a post cards saying:"Do you have a website on the first page?, NOW YOU DO" with a screen shot of your site on the 1 page and your phone number, many people do not understand how to manage a lead, but if you rent the website they will start getting phone calls, so they know they are getting more business.

    Cheers
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    • Profile picture of the author zoro
      Originally Posted by patadeperro View Post

      I will suggest you to send a post cards saying:"Do you have a website on the first page?, NOW YOU DO" with a screen shot of your site on the 1 page and your phone number, many people do not understand how to manage a lead, but if you rent the website they will start getting phone calls, so they know they are getting more business.

      Cheers
      Hi Patadeperro, What a great idea! Yes, you are 100% right, my experince also is they don't understand the real lifetime value of a lead nor how to manage it.

      Thanks for your great suggestion.
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      • Profile picture of the author ronr
        Did you contact people who were paying for google adwords?

        It is surprising though. Awhile back I did the same thing as you. Got ranked highly for local competiive market and had visitors fill out a form so I knew they were highly interested. I was getting 5-6 leads per day for a service that they pay hundreds to over a thousand.

        I contacted a bunch of businesses in the market and no one wanted the leads. I was amazed.

        Ron
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        • Profile picture of the author zoro
          Originally Posted by ronr View Post

          Did you contact people who were paying for google adwords?

          It is surprising though. Awhile back I did the same thing as you. Got ranked highly for local competiive market and had visitors fill out a form so I knew they were highly interested. I was getting 5-6 leads per day for a service that they pay hundreds to over a thousand.

          I contacted a bunch of businesses in the market and no one wanted the leads. I was amazed.

          Ron
          Hi Ron,

          Yes, it is amazing how offline businesses think, and don't understand marketing and the value of leads. Yet they will happily pay thousands for Yellow Pages advertising?
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          • Profile picture of the author jeffrey73
            That's because the YellowPages has years and years of credibility. They also have 2 huge advantages called "Instant TRUST" and "name brand recognition" in advertising. Many businesses still don't believe (in their minds) that Google actually works.

            Originally Posted by zoro View Post

            Hi Ron,

            Yes, it is amazing how offline businesses think, and don't understand marketing and the value of leads. Yet they will happily pay thousands for Yellow Pages advertising?
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            • Profile picture of the author zoro
              Originally Posted by jeffrey73 View Post

              That's because the YellowPages has years and years of credibility. They also have 2 huge advantages called "Instant TRUST" and "name brand recognition" in advertising. Many businesses still don't believe (in their minds) that Google actually works.
              Hi Jeffrey, Yes I agree with the credibilty factor, but when you give or show them highly targeted leads, you'd think that would solve any crdibilty issues because you've proved yourself to them by delivering them more customers.
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              • Profile picture of the author jeffrey73
                I couldn't agree more with this. I think what you need to do is start offering the leads to businesses that realize the value in "getting" them. I'm guessing you're probably finding your businesses either on Craigslist or targeting super small companies. Craigslist is pretty terrible.

                If you are doing this for construction, it's completely understandable why they are rejecting the leads, because they don't really "get it". You're most likely going to have to target the bigger companies that are competing to get on the higher level, and have a good budget to spend. These guys know the value of advertising, hence why they are more successful than the mom-and-pop companies.

                Originally Posted by zoro View Post

                when you give or show them highly targeted leads, you'd think that would solve any crdibilty issues because you've proved yourself to them by delivering them more customers.
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                • Profile picture of the author zoro
                  Originally Posted by jeffrey73 View Post

                  I couldn't agree more with this. I think what you need to do is start offering the leads to businesses that realize the value in "getting" them. I'm guessing you're probably finding your businesses either on Craigslist or targeting super small companies. Craigslist is pretty terrible.

                  If you are doing this for construction, it's completely understandable why they are rejecting the leads, because they don't really "get it". You're most likely going to have to target the bigger companies that are competing to get on the higher level, and have a good budget to spend. These guys know the value of advertising, hence why they are more successful than the mom-and-pop companies.
                  That's exactly what I am doing. I am targeting the big boys in the Health & Beauty (vanity) industry. They are spending a fortune on Google Adwords. I believe these are the best clients to target, or so I thought?.
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      • Profile picture of the author flowbee77
        Originally Posted by zoro View Post

        Hi Patadeperro, What a great idea! Yes, you are 100% right, my experince also is they don't understand the real lifetime value of a lead nor how to manage it.

        Thanks for your great suggestion.
        Hello,
        I run into this problem all the time.
        Try this:
        Send out those emails (then call) but let them know (subtly) that you are also offering this to their competitors (and/or supervisors); this plants a seed of action into their minds. Something I learned from Mr. Boylan years ago and still works; the key is to make it as professional as possible without sounding aggressively annoying; it's an art but it can be done.

        Eduardo

        Also don't give up. You are not the first one who has been turned down; it has happened to all of us. Just get up, dust yourself off and move on. Don't spin your wheels too much, you'll end up getting stuck; just learn from it and use it as a guide for future experiences.
        Signature
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        • Profile picture of the author Mark Riddle
          Selling leads to people who don't understand the lead process is near impossible.

          My guess is that there is a problem with your specific offer.

          What work are they required to do?

          Many have experienced free lead are not the same quality as paid leads.

          Companies will give free leads etc from their best hand selected leads, then sign the people up on a per lead basis, and send them trash leads after they are on the hook.

          Take this leads as your OWN leads, and see how interested these people really are.

          If they are phone leads, call them and interview them about their needs and wants in your niche.

          A click on a website does not automatically translate into a client through the door.

          The more you know about the consumers needs, the better process you can create for qualify your leads.

          Creating better leads!

          Mark Riddle
          Signature
          Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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          • Profile picture of the author zoro
            Originally Posted by Mark Riddle View Post

            Selling leads to people who don't understand the lead process is near impossible.

            My guess is that there is a problem with your specific offer.

            What work are they required to do?

            Many have experienced free lead are not the same quality as paid leads.

            Companies will give free leads etc from their best hand selected leads, then sign the people up on a per lead basis, and send them trash leads after they are on the hook.

            Take this leads as your OWN leads, and see how interested these people really are.

            If they are phone leads, call them and interview them about their needs and wants in your niche.

            A click on a website does not automatically translate into a client through the door.

            The more you know about the consumers needs, the better process you can create for qualify your leads.

            Creating better leads!

            Mark Riddle
            Hi Mark,

            Thanks for your comments.
            I have actually been collecting and selling leads for another similar business in another city for 2 years. They are very happy with the leads and tell me they convert around 30%. They have even said, that they would be very happy to provide a testimonial (verbaly or written). I mention this to my prospects but so far none have contacted my client.
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            • Profile picture of the author Sondor
              I amassed a good amount of leads in the home alarm category, and found what ADT was paying through www.offervault.com

              I then sold the leads to a local provider for 50% of what ADT is paying (showed the local client the OfferVault info.). That still works out to be $70 per lead.

              The local alarm company is now a client of multiple offline marketing services.

              Perhaps something like that would work for you as well?
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              • Profile picture of the author jeffrey73
                Brilliant! I would never have thought about using Offervault, but that's a great idea!

                Originally Posted by Sondor View Post

                I amassed a good amount of leads in the home alarm category, and found what ADT was paying through www.offervault.com

                I then sold the leads to a local provider for 50% of what ADT is paying (showed the local client the OfferVault info.). That still works out to be $70 per lead.

                The local alarm company is now a client of multiple offline marketing services.

                Perhaps something like that would work for you as well?
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              • Profile picture of the author zoro
                Originally Posted by Sondor View Post

                I amassed a good amount of leads in the home alarm category, and found what ADT was paying through www.offervault.com

                I then sold the leads to a local provider for 50% of what ADT is paying (showed the local client the OfferVault info.). That still works out to be $70 per lead.

                The local alarm company is now a client of multiple offline marketing services.

                Perhaps something like that would work for you as well?
                Hi Sondor,

                Thanks for your great comment. I think this type of approach is very sound and something I will try. Looking at the offervault site it also gives me some great ideas for top landing page designs.
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                • Profile picture of the author Sondor
                  Thanks guys for the kind words. I'm a newbie myself, but the story I told is from my first paying offline customer
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                  • Profile picture of the author jeffrey73
                    Nice job! I see there are lots of ADT offers on OfferVault. How did you choose which one to compare lead pricing with?

                    Originally Posted by Sondor View Post

                    Thanks guys for the kind words. I'm a newbie myself, but the story I told is from my first paying offline customer
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                    • Profile picture of the author Sondor
                      Originally Posted by jeffrey73 View Post

                      Nice job! I see there are lots of ADT offers on OfferVault. How did you choose which one to compare lead pricing with?
                      I just printed the few highest paying offers from OfferValut and they didn't ask a lot of questions. I explained OfferVault was a directory of sorts for Affiliate Marketers. I guess 'cause nobody likes to admit they are clueless about something, he didn't ask any further questions about Affiliate Marketing or OfferVault.

                      The sales manager at this company then surprisingly told me he had spent 15 years working for ADT prior to his current gig(!!). Instead of letting that intimidate me (even though I was somewhat bluffing a bit), I then simply asked him if these numbers looked 'right' to him?

                      He reluctantly mouthed 'yep'.

                      It was pretty painless in the end. They knew the value of 'warm leads'.

                      What I didn't tell him was to earn those really high paying commissions, you must collect more data than I have per lead.

                      Notice there are others in the $35 range on OfferVault as well? /hides...

                      I took a nonchalant attitude during my pitch, and insinuated that I'd be happy to sell the leads to ADT, but I'd rather feed the under-dog.

                      My true motivation was to sell these folks other services once the leads panned out. ADT wouldn't pay me to run a PPV or SNM campaign for them. These folks are!

                      The nice thing about selling to somebody in sales is they know the importance of leads and marketing. They also realize their success will depend on their own internal conversion skills.

                      Another nice thing about selling to somebody in sales is they will forgive a bit of bluffing if caught. In fact, they expect it.

                      The horrific thing about selling somebody in sales is they know how lame you are at it!
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                      • Profile picture of the author zoro
                        Originally Posted by Sondor View Post

                        I just printed the few highest paying offers from OfferValut and they didn't ask a lot of questions. I explained OfferVault was a directory of sorts for Affiliate Marketers. I guess 'cause nobody likes to admit they are clueless about something, he didn't ask any further questions about Affiliate Marketing or OfferVault.

                        The sales manager at this company then surprisingly told me he had spent 15 years working for ADT prior to his current gig(!!). Instead of letting that intimidate me (even though I was somewhat bluffing a bit), I then simply asked him if these numbers looked 'right' to him?

                        He reluctantly mouthed 'yep'.

                        It was pretty painless in the end. They knew the value of 'warm leads'.

                        What I didn't tell him was to earn those really high paying commissions, you must collect more data than I have per lead.

                        Notice there are others in the $35 range on OfferVault as well? /hides...

                        I took a nonchalant attitude during my pitch, and insinuated that I'd be happy to sell the leads to ADT, but I'd rather feed the under-dog.

                        My true motivation was to sell these folks other services once the leads panned out. ADT wouldn't pay me to run a PPV or SNM campaign for them. These folks are!

                        The nice thing about selling to somebody in sales is they know the importance of leads and marketing. They also realize their success will depend on their own internal conversion skills.

                        Another nice thing about selling to somebody in sales is they will forgive a bit of bluffing if caught. In fact, they expect it.

                        The horrific thing about selling somebody in sales is they know how lame you are at it!
                        Hi Sondor,

                        Thanks for sharing your experience. I can tell from your comment that you understand sales and conversions. Good work.
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                    • Profile picture of the author Sondor
                      Edit: Double Posted
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        • Profile picture of the author zoro
          Originally Posted by flowbee77 View Post

          Hello,
          I run into this problem all the time.
          Try this:
          Send out those emails (then call) but let them know (subtly) that you are also offering this to their competitors (and/or supervisors); this plants a seed of action into their minds. Something I learned from Mr. Boylan years ago and still works; the key is to make it as professional as possible without sounding aggressively annoying; it's an art but it can be done.

          Eduardo

          Also don't give up. You are not the first one who has been turned down; it has happened to all of us. Just get up, dust yourself off and move on. Don't spin your wheels too much, you'll end up getting stuck; just learn from it and use it as a guide for future experiences.
          Hi Edurado,

          This is exactly what I do, first an email then a phone call. I also say that if they are not interested I will offer the leads to their competitors.
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  • Profile picture of the author thomasmps
    zoro i sent you a PM
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  • Profile picture of the author zoro
    I appreciate everyone's imput and some of your suggestions have been really good.

    Anyone got any other ideas ?
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    • Profile picture of the author LasseKohau
      Hi Zoro, how about this idea !

      1. Set up a meeting or phone conversation, with a prospective client - who do want the leads. Just pick 15/20 businesses - and you should hit the nail.

      2. Offer the leads for free in a 3 months period, in exchange for a local network meeting, held at your " free customers location", where you will demonstrate the power of lead generation throught the internet to more local businesses + your "clients" own network. This should generate between 10-20 prospective clients at the "local network meeting".

      3. Hold a demonstration, tell them about lead generation in generel, pick value and show them your system. With permission, also tell the kind of business, that your free client has been given in the last couple of months.

      4. Educate them in internet marketing, and have them ask questions. Do not sell the system in that particular day. If some prospective clients are interested in a dialoque, give a short answer in plenum, and pull them aside afterwards - and tell them, that you currently have room for two more clients.

      This demo, should give you at least three or four clients, and with four lead generations systems running on four clients, and a fair prizing, you have a full time income.



      LASSE
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  • Profile picture of the author Doran Peck
    Ever hear of the term "Finders Fee"?.

    Go back to the leads and interview/survey/inquire more specifically what the desire, what would motivate them, etc....not in a "trying to make a sale" tone..but you are getting a deeper pre-qualification.

    Then go to the vendor and ask if he'll give you a $200 commission ( whatever is relevant) if you sell one of his big ticket items (whatever it may be)

    In other words...rather than just hand over the lead...bring the whole thing closer to a sale, and ask for a bigger chunk.

    Your leads are golden...you give them to a business who may or may not be very good at converting, or following up or following through, and so many more leads get wasted...and the vendor ends up seeing less value in paid leads (businesses don't find the fault within themselves)

    So, if you can develop a system for this, it can be big.

    I did this once from selling Hotsy Pressure washers...I asked the local dealer here how much his salesmen got as a commission, so I said if I sell one do I get the commission? ..he said yeah. I sent out 500 postcards linked to an online demo and sold 3 (cost me less than 160 bucks and they pay their salesmen $2000 a month+Comm. - and they sell about 1 a week)

    Point is...You can open amazing opportunities if you just ask.

    Good Luck
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    • Profile picture of the author zoro
      Originally Posted by Doran Peck View Post

      Ever hear of the term "Finders Fee"?.

      Go back to the leads and interview/survey/inquire more specifically what the desire, what would motivate them, etc....not in a "trying to make a sale" tone..but you are getting a deeper pre-qualification.

      Then go to the vendor and ask if he'll give you a $200 commission ( whatever is relevant) if you sell one of his big ticket items (whatever it may be)

      In other words...rather than just hand over the lead...bring the whole thing closer to a sale, and ask for a bigger chunk.

      Your leads are golden...you give them to a business who may or may not be very good at converting, or following up or following through, and so many more leads get wasted...and the vendor ends up seeing less value in paid leads (businesses don't find the fault within themselves)

      So, if you can develop a system for this, it can be big.

      I did this once from selling Hotsy Pressure washers...I asked the local dealer here how much his salesmen got as a commission, so I said if I sell one do I get the commission? ..he said yeah. I sent out 500 postcards linked to an online demo and sold 3 (cost me less than 160 bucks and they pay their salesmen $2000 a month+Comm. - and they sell about 1 a week)

      Point is...You can open amazing opportunities if you just ask.

      Good Luck
      Yes, not a truer word has been said. They need to be shown the true value of a lead. Thanks for this great comment.
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  • Profile picture of the author jayspann
    Zoro, I run into this all the time. I'm not the best closer, but it's a numbers game. I now have a pretty good idea of how many people i need to annoy to get my foot in the door. It looks like your doing everything right. Keep on them and keep asking new prospects. I think you'll find someone.

    Keep up the great work
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    • Profile picture of the author zoro
      Originally Posted by jayspann View Post

      Zoro, I run into this all the time. I'm not the best closer, but it's a numbers game. I now have a pretty good idea of how many people i need to annoy to get my foot in the door. It looks like your doing everything right. Keep on them and keep asking new prospects. I think you'll find someone.

      Keep up the great work
      Hi Jayspann,

      Good comment and I agree, but I am slowly runing out of business I can contact in this niche and in this town. You see, my leads are target specific to a particular city.
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      • Profile picture of the author cchipster
        Its unfortunate that you cannot just call in and sell these leads as you should. People are just skeptical and jaded anymore unfotunately. I would walk in and ask to speak to whom is in charge of advertising. make appt with them and briefly let them know you can generate a list of pre qual. leads for them. Then run your pitch as you stated earlier at this time. You will get them
        Signature
        No signature, I'm sure you will be ok.
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      • Profile picture of the author jeffrey73
        Originally Posted by zoro View Post

        Hi Jayspann,

        Good comment and I agree, but I am slowly runing out of business I can contact in this niche and in this town. You see, my leads are target specific to a particular city.
        Well then, time to target a NEW city and or niche. These guys aren't the only game in town, and if they aren't interested, then maybe it's a bad niche. Either that or it's your presentation.

        Why not just give them a "taste" and offer them some FREE leads? Then get back with them and ask them how they enjoyed the leads? If they say the leads sucked or were garbage then you know they SUCK and aren't worth pursuing.

        The smart ones will come back to you, knowing they might be missing out on a good thing. They may even be BEGGING to buy your leads from you.
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  • Profile picture of the author jayspann
    Doran, that is a great idea about the finders fee. I have did this offline before, for a product that I fell in love with. I never thought of mixing online and offline that way before. One of those things that so simple and smart when someone else thinks of it before you... you just kick yourself.

    Going to go kick myself now!

    Jay
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  • Profile picture of the author DennisM
    I would first confirm if the business you're trying to sell the lead to is a member of the local Chamber of Commerce.

    I would then contact the Chamber on the phone and let them know they have a member that's not interested in your sales leads. MAKE SURE you're very clear on how you're getting these leads (such as 1st page of Google, opt-in page, etc.) Offer the Chamber a 50/50 split on the leads if they can convince the member to purchase.

    If you can't get the Chamber to really take you seriously or just not interested in cold calling then just inquire about becoming a Chamber member (you're a business owner obiously) but INSIST on talking to someone in person before joining (you may even get an invite to the next Chamber meeting for just asking!)

    Now, you can discuss your lead generation revenue split IN PERSON.

    Dennis
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    • Profile picture of the author zoro
      Originally Posted by DennisM View Post

      I would first confirm if the business you're trying to sell the lead to is a member of the local Chamber of Commerce.

      I would then contact the Chamber on the phone and let them know they have a member that's not interested in your sales leads. MAKE SURE you're very clear on how you're getting these leads (such as 1st page of Google, opt-in page, etc.) Offer the Chamber a 50/50 split on the leads if they can convince the member to purchase.

      If you can't get the Chamber to really take you seriously or just not interested in cold calling then just inquire about becoming a Chamber member (you're a business owner obiously) but INSIST on talking to someone in person before joining (you may even get an invite to the next Chamber meeting for just asking!)

      Now, you can discuss your lead generation revenue split IN PERSON.

      Dennis
      Hi Dennis,
      Thanks for your comments I really appreciate yours and eveyone's help.
      Unfortunately the city I am targeting is 500 miles away so this would not be practicle.
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      • Profile picture of the author ferriswannabe
        If you not successful with selling the leads, maybe they would be more willing to buy ad space on a page 1 website appearing for their keywords?

        Just an idea....

        Good Luck
        Signature

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  • Profile picture of the author mr2monster
    This is exactly why you should find a client that has a need, then fill it... rather than going about it backwards.

    Next time, find a client that needs leads, offer to build them a lead gen campaign on a contract basis, and have a predetermined $ per lead.




    To solve this problem, look into brokering sites like leadpile.com and see if you can sell them there until you've secured a client.
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  • Profile picture of the author paintbrush4u
    Are you still struggling with the leads....if they are quality leads.. pm me and I can see if I can help you out...
    I think if you are generating quality leads then most of the heavy lifting should be done by now....
    You might just need a small tweak to start monetizing it.

    to your success
    -PB
    Signature

    Geo-Targeting and local SEO Consultant
    Yes I do believe in Money Tree - Its just that we call it our LISTs

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    • Profile picture of the author SamyE
      Zoro,


      Couple things it could be.
      5 freer leads may not be enough to truly entice them in, as well as the fact that they are "free". Of their conversion and sales process suck then they will need far more leads than just 5. You ideally want to give them enough leads to ensure that they actually do close a few deals.

      Did you ask what their conversion numbers were and how many end up buying for every x number of leads that come in.

      Scarcity and Urgency
      Got to let them know that they are competing with other guys on the field. You can send a letter and include all the players in the field via a cc list / section. Let them know you are willing to give exclusive rights to the right person.

      Next
      Go after all the guys on page 2 to 10 on google and offer them the leads on a turn key results in advance basis. Go to the smaller guys who are getting their buts kicked by the big guys on the block.

      They are motivated and do not have the opertunities and resources as the big guys. so go after them and keep an open mind on how you cans structure the deal out side the box.
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      Samy Elashmawy Simple Sales Training
      Personal One on One Coaching, Training, and Consulting. Phone 201-467-4929 or Cell 201-926-9412. And Yes, I answer my own phone. If I am on a call, please leave a message and I will personally get back to you!

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      • Profile picture of the author zoro
        Originally Posted by SamyE View Post

        Zoro,


        Couple things it could be.
        5 freer leads may not be enough to truly entice them in, as well as the fact that they are "free". Of their conversion and sales process suck then they will need far more leads than just 5. You ideally want to give them enough leads to ensure that they actually do close a few deals.

        Did you ask what their conversion numbers were and how many end up buying for every x number of leads that come in.

        Scarcity and Urgency
        Got to let them know that they are competing with other guys on the field. You can send a letter and include all the players in the field via a cc list / section. Let them know you are willing to give exclusive rights to the right person.

        Next
        Go after all the guys on page 2 to 10 on google and offer them the leads on a turn key results in advance basis. Go to the smaller guys who are getting their buts kicked by the big guys on the block.

        They are motivated and do not have the opertunities and resources as the big guys. so go after them and keep an open mind on how you cans structure the deal out side the box.
        Hi Samy,

        Thanks for sharing your thoughts on this thread. I did originally target the businesses on page 2 & 3 of google, but most of them just don't get it. One even asked "what is a Lead" ? the others just don't seem to understand.
        On the other hand, the businesses advertising with google adwords and that also have their website on page 1, ... all understood what leads are, but for some reason just don't want to buy leads. Go figure?
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        • Profile picture of the author aminwasu
          If you find a way to mature them and then sell a matured lead, may be that works. People do not buy leads these days as they find it hard to mature them.
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          • Profile picture of the author zoro
            Originally Posted by aminwasu View Post

            If you find a way to mature them and then sell a matured lead, may be that works. People do not buy leads these days as they find it hard to mature them.
            I'm not sure what you mean by "mature them" ?
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  • Profile picture of the author AdFocus
    Monetize with a coreg path with CPA offers
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    • Profile picture of the author zoro
      Originally Posted by AdFocus View Post

      Monetize with a coreg path with CPA offers
      Hi AdFocus, thanks for your comment. This is an interesting idea.
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