Easy add on service you can charge monthly for

Great idea.

I'd love to find out how to set it up on Aweber, or about your Facebook app, both sound very helpful!

Jeez, this is one of those things that make me think: "Why in the world didn't I think of that!" Its so simple. Thanks for passing this on!

yeh it is

Jennifer,
This is a perfect example that simple concepts open doors, and makes add on sales simple.

For restaurants I like to approach them with the opening line "if each server sold 2 more slices of pie every shift how much more profit would you put in the bank?"

Telling some business owners that you could spread their message to thousands sound like hype.

Telling them to focus on their current customers is a quick and good way to demonstrate that YOU know what you are doing!

Mark Riddle

Getting this setup is pretty easy so I decided to just include the instructions here. Let me know if you have any questions!

Step 1: Create a new form in Aweber. Add the fields for the information you want to collect (name and email is all I usually capture unless a client insists on more). To capture birthday information, you will need to add two new fields. Create a field for "Birth Month" and add a dropdown box with the months of the year as the options. Create a field for "Birth Date" and add the numbers 1 to 31.

Step 2: Next you need to segment your list. I segment in to two groups, the first half of the month and the second half of the month. To do that go to Subscribers > Search. For the first field select "Birth Month" is "January". For the second field select "Birthdate" is less than "15". Click search. You can then name that segment "January - beginning". Repeat but this time choose "Birth Month" is "January" but for the second field select "Birthdate" is greater than or equal to "15". Click search and then save that segment as "January - end". Do this for each month.

Step 3: Once your segments are created you can schedule the birthday messages to be sent. Go to Messages > Broadcast and "Create a New Broadcast". Fill out all of the information and add your birthday message / coupon as the message. At the bottom of the page under "Schedule" select to send later and choose when you want it to be sent. I always talk to my clients about when they want it to be sent, if it is a "get 15% off any spa package during your birthday month" they like it sent a little further out than, for example, a "get a free meal on your birthday" restaurant deal. Lastly choose the segment this should be sent to (ie: January - beginning). Create a broadcast for each segment.


If you want you can segment your list so that birthday emails are sent more often so that your clients can better target their deals, but twice a month has worked fine for me and I've never had a client complain.

Unfortunatley AWeber does not allow recurring broadcasts so you will have to create one for each segment for each year. But that is a quick task and easily outsourced!

Hope this Helps,
Jennifer

MailChimp is even easier. You can see instructions on how to set it up at Using Autoresponders for Birthday Messages | MailChimp Email Marketing Blog

Jennifer

Thanks I really appreciate that

Thanks for the great idea, Jennifer!

I'm setting one of my clients' lists up now in MailChimp. I just have to add the birthdate field in the signup form.

When I mentioned the Birthday Club to the client, she got it right away and said Yes, let's do it.

Karen