7 Ways to use LinkedIn to get Offline Clients

29 replies
Everyone bangs on and on about Twitter or Facebook. These two have their place, but if you want to get yourself in front of offline clients that are going to pay you some decent money each month, you really need to get yourself on LinkedIn.

I've been on there for a few years now and I keep finding more and more ways of getting better and better results.

Put these into action...

1. Make sure you profile is as complete as possible. Just get all your information, website, photo, and anything else that explains how you are the best at what you do.

2. Check out LinkedIn Answers and see if you can answer questions that people are struggling with in marketing themselves online. This way you can start to build a reputation as the go-to-man (or woman). Try not to come across as a smart ass though. No one likes those.

3. Link to your your LinkedIn profile from your blogs, websites, Facebook, business cards and whatever else you use.

4. Join local groups so you can be the person in your area that helps local businesses have some success online (or start a group yourself).

5. Keep your profile updated with news and recent business activity.

6. Share helpful articles or products with people for free.

7. Get people that you have done some work for to recommend you. This is one of the most powerful parts of LinkedIn. People take these recommendations seriously because of the business nature of LinkedIn.


Tell me how you get on and also add some ideas below of your own...
#clients #linkedin #linkedin for business #linkedin offline clients #offline #ways
  • Profile picture of the author Mike McAleer
    I have never thought of using LinkedIn before to market my business. I am not quite sure how it works but I will definitely make a profile when I get some time.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by Mike McAleer View Post

      I have never thought of using LinkedIn before to market my business. I am not quite sure how it works but I will definitely make a profile when I get some time.
      Cool, tell me how you get on. I am creating a simple guide, so it will be good to know what questions you have.
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  • Profile picture of the author Jake Gray
    Interesting indeed.

    This would help a lot of the new businesses gain a bit credibility
    for their experience and what not. It's a great idea -- I'd recommend
    that everyone makes one of these.

    Jake
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    • Profile picture of the author sdentrepreneur
      Great post, I am a big LinkedIn Guy...it has helped me close deals and get offline clients.

      The recommendation thing is big for me. I have 45 recommendations of my services, its kinda like the Yelp of Social Media. Business owners will check your LinkedIn Profile out before hiring you for Offline Marketing.
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      • Profile picture of the author iamchrisgreen
        Originally Posted by sdentrepreneur View Post

        Great post, I am a big LinkedIn Guy...it has helped me close deals and get offline clients.

        The recommendation thing is big for me. I have 45 recommendations of my services, its kinda like the Yelp of Social Media. Business owners will check your LinkedIn Profile out before hiring you for Offline Marketing.
        Awesome. Maybe you could share some ideas on getting people to recommend you on LinkedIn ?
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  • Profile picture of the author John Pawlett
    One I would add to the list is to make sure you have your own promotional video on your profile, not a lot of people do and it really helps. Not only does it make you stand out but you can get your message across easily.
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  • Profile picture of the author paintbrush4u
    I have closed deals for my clients and I love linkedin. I dont like the restrictions that they keep putting on you...
    Wish it was really more biz friendly.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by paintbrush4u View Post

      I have closed deals for my clients and I love linkedin. I dont like the restrictions that they keep putting on you...
      Wish it was really more biz friendly.
      What kind of restrictions?
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      • Profile picture of the author AgentHomes
        I think Linkedin is great if you want to geotarget your traffic. Since most successful groups are based on a city or a region. It's not so great if you want to mass market a product.

        That being said I do try to spend some time posting on Linkedin groups but it is one more time sink with an uncertain payback. Hence it is the first thing to get dropped in a day if I'm short on time.
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        • Profile picture of the author iamchrisgreen
          Originally Posted by AgentHomes View Post

          I think Linkedin is great if you want to geotarget your traffic. Since most successful groups are based on a city or a region. It's not so great if you want to mass market a product.
          That's not necessarily true, there are groups based on loads of criteria. Could be a group for a market (i.e accountants).

          Here's how you could use it in a market.

          Let's say that you were going to help accountants with their online marketing and you specifically were targeting that type of company, you could introduce yourself to that group.

          Maybe even offer them some kind of guide "SEO for Accountants" or "Get Your Accountancy Practice to No.1 on Google" something like that).

          Don't forget that people in certain professions assume that they are a bit special and the rules of sales and marketing are different for them. This is a load of crap, but that's how they think.

          So if you tailor your freebie to them and build you list, you could then follow up with a link to your services or however your work potential clients.
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          • Profile picture of the author Richard Tunnah
            Originally Posted by iamchrisgreen View Post

            That's not necessarily true, there are groups based on loads of criteria. Could be a group for a market (i.e accountants).

            Here's how you could use it in a market.

            Let's say that you were going to help accountants with their online marketing and you specifically were targeting that type of company, you could introduce yourself to that group.

            Maybe even offer them some kind of guide "SEO for Accountants" or "Get Your Accountancy Practice to No.1 on Google" something like that).

            Don't forget that people in certain professions assume that they are a bit special and the rules of sales and marketing are different for them. This is a load of crap, but that's how they think.

            So if you tailor your freebie to them and build you list, you could then follow up with a link to your services or however your work potential clients.
            Works brilliantly this Chris as I posted in another thread. You need to offer a solution and it needs to be targetted to whatever profession you are going after. Giving a free report has resulted in me getting as many as 5 new clients a month.
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  • Profile picture of the author iamchrisgreen
    You can get the first three chapters of my linkedIn guide for free if it's helpful.

    LinkedUnleashed |

    It's mainly aimed at freelancers. I guess offliners are classed as freelancers right?
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  • Profile picture of the author liza86
    Thanks for sharing the information.
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  • Profile picture of the author mileytipton
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    • Profile picture of the author Sandeep DG
      Linkedin is a good platform to promote your business, but most people overlook it. My idea is to join like minded groups focusing on business and entrepreneurship depending on which place in the world you are based. It can help in getting connected to more entrepreneurs with whom you can share your ideas as well find investors for business offers and ideas.
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  • Profile picture of the author Jay Rhome
    I know social media can produce a great ROI for the time put in, but I just don't want to do it for some reason (well TIME is the one). If I had to chose one for us consultants, it'd be LinkedIn for sure.

    I've heard there's a way to find targeted contacts with Linkedin, but obviously I've never done it, or know how to go about it without it being a form of spam.

    Are there LinkedIn ads we can use? Is that worth it?
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    • Profile picture of the author Resin
      Originally Posted by Jay Rhome View Post


      Are there LinkedIn ads we can use? Is that worth it?
      I have the same question. Because I used Facebook ads and that compaign was useless for me.
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  • Profile picture of the author anwar001
    I wan't aware linkedin had q/a section. Thanks for pointing it out.
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  • Profile picture of the author watsonrew
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    • Profile picture of the author escribe
      I like your LinkedIn Answers suggestion. This is one source that's often overlooked. Thanks for the tips!

      Another good place are network marketing - MLM groups. People seeking new income streams with MLM may be interested in your marketing services as well. Most don't know anything about marketing online. If you can direct traffic to their MLM page for whatever product they are offering, and if they get sales, you're golden!
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      • Profile picture of the author iamchrisgreen
        Originally Posted by escribe View Post

        I like your LinkedIn Answers suggestion. This is one source that's often overlooked. Thanks for the tips!
        Loads of people miss this. Tell me how you get on with it.
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        • Profile picture of the author iAmNameLess
          Originally Posted by iamchrisgreen View Post

          Loads of people miss this. Tell me how you get on with it.
          Yeah I never would have noticed it if you didn't mention that to me in the other thread. I have actually generated a little bit of interest for potential clients by using the answers feature. Nothing yet from linkedin itself, but it has to be a gold mine in theory.

          Now... have you ever advertised on linkedin? I might try it out. I wonder if CPC or CPM would be better for that network? It seems a lot of ads are somewhat hidden so maybe cpm would not be a good idea.
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          • Profile picture of the author iamchrisgreen
            Originally Posted by iAmNameLess View Post

            Now... have you ever advertised on linkedin? I might try it out. I wonder if CPC or CPM would be better for that network? It seems a lot of ads are somewhat hidden so maybe cpm would not be a good idea.
            Not yet. That's on my list of things to try ...
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  • Profile picture of the author pengpengy
    Target your audience and answer the questions geared towards their problems and questions. How? In your RSS feeds, create a folder called LinkedIn and subscribe to all of the LinkedIn RSS main category feeds. Next, using Outlook, set up a SEARCH to search through all of the feed categories for the important keywords to you. SEARCH is right below the Send Items folder on the bottom of your Personal Folders. Never used SEARCH before? Microsoft offers a free video/print tutorial on their website.
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  • Profile picture of the author ktmakwana
    After reading this thread, I revisited my Linkedin profile to improve upon it.

    In addition, I found a gig on Fiverr of a person who did a review of my profile and made a number of suggestions for improvement which I am now implementing.
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  • Profile picture of the author LarryC
    Good advice. I've been a member for a couple of years but have hardly done anything with it. There are quite a few courses and WSOs on the topic, but I suspect most of them are just fleshed out versions of what you said in the OP. It makes sense that LinkedIn would be a good way to pick up clients, as it's a network dedicated to business.
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  • Profile picture of the author dms321
    This is a great thread. A lot of suggestions.

    I have not been good about my Linkedin account. I will definitely go and revisit it.

    Recommendations are a great thing. They have been working for me in my offline marketing business. And I do need to expand my presence on Linkedin.

    Thanks iamchrisgreen and everybody on this thread.
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  • Profile picture of the author addison.agnote
    LinkedIn is a great tool in gaining authority in your niche.
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  • Profile picture of the author ryanmckinney
    I used Linked in a couple years ago when I was separating from the military, once I got hired to my 9-5, I just stopped with it.

    I am just starting in the offline world, so I am definitely going revamp my Linked-in profile - nice suggestion, thanks

    Ryan
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  • Profile picture of the author ryanmckinney
    Hey Richard,

    Interested in your method, I can not PM yet even though I am right there at the 50 mark, and I really am not going to spam a few useless posts to reach that mark.

    Can you PM me, or send an e-mail ryanmckinneynichesites (at) gmail com ?

    Thanks in advance,
    Ryan McKinney
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