"How can I be the one to help them do it?"
Now, I've already done my research on this place and there are a few things sticking out in my mind.
- Poorly designed website - It looks like something that was created out of Microsoft Word when they first released their software. Call me superficial, but an ugly website can make customers go the other way. In addition to the lack of visual appeal, the navigation is horrible, so the website doesn't provide a good user experience.
- No email capture - They aren't keeping in touch with their website visitors. They're already offering coupons on their website, but I see that as the perfect way to start building a list.
- Not mobile friendly - If they popped up in a mobile search, visitors would most likely click away and go to another result. They are conveniently located near a bunch of area hotels, so they probably get a lot of business from travelers. Of course, they could be getting even more customers if they were accessible by mobile. The way I see it, they need a little bit of schooling in mobile marketing.
- Google Places unclaimed - This is another problem I see for them. Their competitors are ranking in Google Places, and considering how I search the web, I'm sure that they're losing business. All of their competitors have full pages, and they link to their website. And for some weird reason, when I'm looking for something online locally, I always look for a website. If they don't have one, I move on to the next one. It might be a shot in the dark, but I'm thinking that there are a lot of other people who do this too.
- Lack of social media presence - Again, most of their competitors are on Facebook, Twitter, and even Youtube in some cases. Their social networking presence is completely non-existent. If nothing else, they should be utilizing Facebook. Even on a local level, the power of Facebook can be phenomenal.
There is one difference, though. I'm not walking in cold...I'm calling in cold. Do you think it would be just as effective to do a demo over the phone? It shouldn't be too hard to close this type of sale over the phone, but then again, you never know.
I'm also tempted to offer a Facebook page bundled with the SMS campaign. I don't want to overwhelm the guy, though. What do you think?