Appointment with a local nightclub - selling mobile marketing - =:^O

Congrats on the Appointment. Did you cold call them to get the appointment? Or did you walk in? Good luck on your appointment and I hope you get some good feedback.

Congrats on the appointmnet, clubs work extremely well for this. I would create a power point presentation with all the stats about mobile and some examples of successful campaigns. The nightclubs I work with see a huge return on their investment with me.

Show them how the technology works so make the their own keyword on a shortcode and tell them to test it out on their own phone.

I would give them a free trial, get them hooked then charge them $897$ for all five clubs good for up to 10 000 messages after that theres a per message fee.

Goodluck!

I would do exactly what you have listed as that is what we do.

Keep it simple and show off some of your talents then ask questions.

A QR Code linking to a sample of their website and then show the sms text feature.

Make it short and to the point then shutup and wait for their response then ask questions.

Quentin

Look up some statistics and facts about mobile marketing. Perhaps, 4 billion people in the world are using Cell phones that are sms enabled. Theres only 600 million on facebook, and I'm sure they have a facebook.

The key here is to get them locked in for SMS... mobile website would be nice, but really it isn't as profitable as this.

Stay away from powerpoint... thats old school and shows your age, especially to a club. If anything create a video LOL.

PRICING!! 500 at each location huh... okay so 2,500 a week in customers, X4... 10,000. You will definitely need to start them out at 10,000 messages, but they will most definitely need an increase if you manage their campaign properly. Chances are in 3-4 months you will be over 5K opt in. You can plan on a message a week. The first month should be list building, after that 1 message a week, so monitor the list and see where they are, or budget them higher.

You need to get a decent set up fee from them...Present him or her with 3 packages.

First one, mobile website + SMS campaign set up. Realistically, after the first month you are probably going to end up with about 800ish subscribers, and will need 3200-3500 messages. Plan on paying 160-200 a month out of pocket for that, you will want an easy to remember shortcode like trumpia offers on their multi package, I think for 160? Set up should be not lower than $1000. Monthly, for this specific plan you could get away with charging 400...I'd prefer more though.

2nd plan, mobile website, campaign, yada yada... Allow them room to grow, 2,500 subscriber list, 4 messages a month to the list, at 10K messages a month, you need to charge 700-900 monthly. If they want to go with that from the start you need a $1,500 set up fee.

3rd plan... same as above but with a 10K list and 40K messages a month. plan on $2,500 a month. With a 2K setup fee.

Thats how I would do it at least...

It sounds like you have a great opportunity here. It sounds like the owner does as well... he can really have his sales skyrocket... not just X3 or X4.... but X15! LOL.

Make sure you stress out each location will have its own code, and will be able to marketing to specific lists.

You should have a plan for your presentation ready. Otherwise, you will be making a total fool out of yourself.

If you fail to plan, you plan to fail.

Whens you appointment BJ? would love to hear your results

Get Quentin's WSO, he's got enough data in there to help any mobile marketer. I would definitely do a mobile site, it won't take but an hour or so. Show then exactly how the process works, show them how they can manage their own campaign, or show them how you would manage it.

Sorry, forget PowerPoint. If you need to use a slide deck then you don't know your subject matter. I've seen enough PowerPoint decks to sleep for a century.

Give him a picture of INCREASE you will get him.

Here is a senario you can talk to the owner:

The band finishes a song, and announces that the bar is giving away a free t-shirt to one person who sends a text message to the Bar's keyword in the next 2 miuntes.

Hundreds of customers grab their phones and send in a message. After a few minutes, the winner receives a text message telling them they won.

As the owner of that bar, you have just added hundreds of customers to your database that you can send messages to about your business.

scotth- great suggestion!

After 25+ years of attending trade shows and various other events I know one thing for certain. Most people will do anything for a free tee shirt. Take advantage of that human weakness!

im interested to hear how this goes, update the thread later?

A mobile mock up of the client's site will work wonders for them to visualize what you can do for them. Think of it like buying a house. Most people can not visualize what the house looks like without some staging furniture. The QR codes is a good idea too, but in reality what would be useful is provide them some stats on how people "find" businesses now through mobile devices.

Back on the QR code - link it to their FB page - and explain to them that this will be a way to get more "likes" and potential check ins which of course will drive more traffic.

Good luck.

All of these suggestions are good. I will just tell you this: Focus On The BENEFITS...NOT THE FEATURES OF MOBILE MARKETING.

As Dave mentioned above, really get SPECIFIC about the BENEFITS too and clearly demonstrate to them how mobile can help them grow. Mention how they can receive Fast customer feedback with QR codes, thus they get more online reviews, thus more potential customers, thus better potential Places ranking, etc. Steer them down the line until you arrive at "By doing A, you will ultimately get B". Direct benefits they can relate to are all they care about.

- Jim

Demonstrate exactly what you will do for their marketing campaign but maybe leave one or two things out. Then once you get the contract deliver those things you left out at no extra charge, this is one way to "under promise and over deliver."