One key element of SMS campaign tracking (See #3)
1. Local numbers are MUCH cheaper
Shortcodes are expensive, literally thousands of dollars per month for a dedicated shortcode. Dedicated local SMS numbers are not. We're paying just $1.00 per month per local SMS number we give out to our clients. We mark that up to $10.00 per month, a price point that hasn't raised a single objection from a single one of our clients. You can mitigate the cost of the expensive shortcode by choosing a service that provides a shared shortcode -- but there are some drawbacks to going the shared shortcode route, including the fact that there may be hundreds of customers using the same shortcode.
2. You can use the same keywords for multiple clients
With a shortcode or a shared shortcode, once you assign a keyword it is assigned to that particular function. So if you have three different pizza restaurants on your client list, only one of them could use the keyword "PIZZA" -- and if you're using a shared shortcode, then if someone has already taken the word "PIZZA" you can't offer that to ANY of your three clients. Our most successful opt-in campaign is a weekly free pizza drawing. All of our pizza restaurant customers want that promotion, and ALL of them are using the same keyword ("FREEPIZZA") which is, of course, the keyword that makes the most sense.
But here's the BIGGEST benefit we've found to offering local dedicated SMS text numbers to our clients...
3. Subscription tracking by location is simple
Many of our clients have multiple locations. One has a half dozen different pizza restaurants in two different area codes, and we've issued them a dedicated local SMS text number for each location. Best of all, the numbers we've issued are in the appropriate area codes for the places where the restaurants are located. For consistency, all of them use the keyword "FREEPIZZA" for their opt-in -- but because we know which local SMS number the customer is texting TO, we record that data in the customer database. This allows our clients exceptional flexibility -- the business owners can send campaigns based on location where the customer signed up. If I live in Ocala, FL I certainly wouldn't be interested in pizza specials at the restaurant in Deerfield Beach. So by issuing dedicated, local SMS text numbers, our clients can send out a campaign that targets customers of the Deerfield Beach location only, or the Ocala location only, or ALL locations... it is their choice.
While this is important when the client has multiple locations in different area codes, is even MORE important when the client has multiple locations in the SAME area code. All of our clients want to know which location accounts for what percentage of their SMS text list members -- and because we issue unique, individual dedicated local numbers for each location we can easily provide that tracking.
In the end, either shortcode or longcode will work for many clients and there are pluses and minuses to either, but we really have found the flexibility and uniqueness of the local dedicated longcodes to be the best option for our customers.
Grab your Free demo account http://EyeMobilize.com
FREE REPORT: Split Test Your Landing Pages the Easy Way
FREE REPORT: Split Test Your Landing Pages the Easy Way
FREE REPORT: Split Test Your Landing Pages the Easy Way
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
I think Lime Cellular is the best white label SMS marketing platform.
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
FREE REPORT: Split Test Your Landing Pages the Easy Way
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
FREE REPORT: Split Test Your Landing Pages the Easy Way
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business
FREE REPORT: Split Test Your Landing Pages the Easy Way
FREE REPORT: Split Test Your Landing Pages the Easy Way
Get My Book on Amazon:
Mobile Marketing: Strategies for Consultants to Build a Profitable Local Marketing Business