Idea: Way to bring businesses to you

Steven Carl Kelly 13 years ago

Hard to tell whats in it for the business. We give out free QR code signs and stickers to local businesses, and each one is branded with our logo and Web address and a smaller QR for our business. Believe me, these folks are happy to stick those up on their window and by the register. On top of that, if they don't purchase any of our other services on that day and misplace our materials, our contact information is firmly affixed to their front door and their cash register.
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T.R. McCarroll

13 years ago

Originally Posted by mr2monster

Haha... That's just ONE place... not the ONLY place I could leave them. I was just using it as an example.

In my area the real estate agents have flyer boxes on the real estate signs in front of the homes for passer-by's to grab ... have the code on the flyer directing to a video showing the inside of home and to the agents website for other video's

T.R.

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mr2monster

13 years ago

Originally Posted by sitefurnace

I still don't get this QR thing. I am an avid smart phone user and even If I came across one of these things I wouldn't have the ability to scan it. I know you need an app to scan it but that's a massive hoop to jump through to scan something that I'm not really bothered about.

Picture this: walking around ASDA with the wife and come across an item with QR code. Now I need to go to my app store, find an app that will do this, download, probably register......All on a patchy 3G connection...it ain't gonna happen! - AND IM A NERD/GEEK/DWEEB i usually lap this sort of thing up big time.

My wife/mum/nan/friend/lover/anyone I know is just going to look at this and instantly want to go and boil their head.

Please some one explain how this works for the real people in the world, the ones that we are targeting.

Have you seen this?
http://www.warriorforum.com/offline-...-qr-codes.html

I'm kind of the same way... I never looked into them at all, because I didn't use them. I still don't really use them. But when I found someone that wanted to, it clicked that maybe I'm not the target market.

The target market is the people that DO use them. And there are definitely people that do..

Originally Posted by Dennis Murphy

Two quick examples come to mind, nothing sexy, just effective for many people:

For a Restaurant:

Join our VIP list and save 10% right now!
Simply Text "JimmysPizza" to 123-456-7890

Or scan this code to be added to the VIP list instantly!

Business Card Use for QR Code:

A person or business could put a QR code on their business card that contains all of their information, like name, business name, address, email address, website, etc.

You can type all the business information into your contact database on your smart phone one tap at a time, or simply scan the QR code on the card which will automatically fill in the contact information for you.

Those are two quick ways to use QR codes that save people time. May not be interesting enough to some people, but other people love them.

QR codes are simply a tool and will be as boring or as cool as you make them. Once I downloaded a QR code scanner, I found myself using it a lot, and I see them popping up everywhere.

Dennis

Exactly. There has to be some benefit to scanning the thing.

Sure businesses can just use them to ad their contact info to someone's phone, but that's not really any incentive to boot up the app.

In the example of my new Realtor guy... He noticed that people would call him and want to see more of the property and would ask for a website or something before they'd commit to taking a real tour... So, a virtual tour plumbed right into the display sign is a definite enticement to someone standing on the outside, wanting to see the inside..

I equate it to a squeeze page. Sure, you could just ask someone to fill out their information, but you'll get a heap more takers if you provide and incentive to do so.

Originally Posted by Bill Breed

Mr2Monster love the real estate application! Does the realtor supply you with video tours of his listings for you to use? Is there a certain template you are using for the lead page the video rests on?

Bill

We're still working out the details. A road block that I've run into so far is that many virtual tours are done on a flash based environment... which makes them quite hard to view on the iPhone since it doesn't do flash..

For my prototype, I'm working with WpTouch and wordpress to make a quick mobile site, which is where the user would be sent. Then, there'd be a couple options: Tour this home, Get More Info (mobile squeeze).

Originally Posted by Tiduslite8

Not many are aware that Google has a link shortening service, you can find it at goo.gl
Apparently, adding .qr to the end of the goo.gl link will also take you to a generated code. Very nice to know.

I didn't know this. Thanks!

Originally Posted by Steve Solem

It's definitely not something every prospect can make use of now, but I think it's worth it for businesses to use QR codes for those that are able and interested enough to scan a code for additional info about a product or service.

Not everyone has email or internet access today, but I'd still encourage business owners to use those methods so they can reach those who choose to use them.

Cheers,

Steve

Exactly!

Originally Posted by T.R. McCarroll

In my area the real estate agents have flyer boxes on the real estate signs in front of the homes for passer-by's to grab ... have the code on the flyer directing to a video showing the inside of home and to the agents website for other video's

T.R.

Yeah, we plan on putting them on basically all the offline marketing that he does for each property. Good idea, thanks for the input!

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Dennis Murphy

13 years ago

Hi Mr2Monster,

I think it's a neat idea. The only part I would shy away from is placing them in stores without permission. That's obviously a personal decision, but you might get a not-so-friendly call from the business. And depending on how connected a business is, they might tell other owners to avoid doing business with you.

However, I bet there would be plenty of places though that would let you place them for free if you asked, especially since QR codes are new to many people and it could make their customers experience easier, thus making the sales process for them easier.

Dennis

Thanks
1 reply

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mr2monster

13 years ago

Originally Posted by Dennis Murphy

Hi Mr2Monster,

I think it's a neat idea. The only part I would shy away from is placing them in stores without permission. That's obviously a personal decision, but you might get a not-so-friendly call from the business. And depending on how connected a business is, they might tell other owners to avoid doing business with you.

However, I bet there would be plenty of places though that would let you place them for free if you asked, especially since QR codes are new to many people and it could make their customers experience easier, thus making the sales process for them easier.

Dennis

I also thought about positioning it as an educational thing for places like coffee shops and such. Maybe set them up with their own QR code in exchange for letting me put the cards there... kind of a perpetual marketing system.

"Here's a QR code to help market your stuff, don't worry about your customers not knowing how to use them, they can see a demo on this card..." That kind of thing.

Thanks

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sitefurnace

13 years ago

I still don't get this QR thing. I am an avid smart phone user and even If I came across one of these things I wouldn't have the ability to scan it. I know you need an app to scan it but that's a massive hoop to jump through to scan something that I'm not really bothered about.

Picture this: walking around ASDA with the wife and come across an item with QR code. Now I need to go to my app store, find an app that will do this, download, probably register......All on a patchy 3G connection...it ain't gonna happen! - AND IM A NERD/GEEK/DWEEB i usually lap this sort of thing up big time.

My wife/mum/nan/friend/lover/anyone I know is just going to look at this and instantly want to go and boil their head.

Please some one explain how this works for the real people in the world, the ones that we are targeting.

Thanks
1 reply

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jimbo13 13 years ago

I'm a little like you sitefurnace.

Read a post earlier that a tradesman could put the code on their van so people could scan it and get their website and number.

But the van would have cleared off by that time and most people would just write the number down or enter it on their phone and save it I would have thought.

Dan
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Dennis Murphy

13 years ago

Two quick examples come to mind, nothing sexy, just effective for many people:

For a Restaurant:

Join our VIP list and save 10% right now!
Simply Text "JimmysPizza" to 123-456-7890

Or scan this code to be added to the VIP list instantly!

Business Card Use for QR Code:

A person or business could put a QR code on their business card that contains all of their information, like name, business name, address, email address, website, etc.

You can type all the business information into your contact database on your smart phone one tap at a time, or simply scan the QR code on the card which will automatically fill in the contact information for you.

Those are two quick ways to use QR codes that save people time. May not be interesting enough to some people, but other people love them.

QR codes are simply a tool and will be as boring or as cool as you make them. Once I downloaded a QR code scanner, I found myself using it a lot, and I see them popping up everywhere.

Dennis

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sitefurnace

13 years ago

I still think there is a weak link in all this.

Many will quote figures about how many people use smart phones these days. In my experience a lot of those people use these phones for the simplicity it brings.

I can't help but keep thinking of my wife when it comes to this. I literally forced an iPhone on her and she now loves it, but she doesn't even know the icon for the app store.

She would look at a QR code and have such a blank look on he face that Terry wogan would pop up and try to give her a check book and pen.

Maybe things will change, maybe here in the uk is a little behind the states with this, maybe this is too clever for it's own good, who knows - maybe the real challenge is educating people.

Thanks
2 replies

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Steve Solem

13 years ago

Originally Posted by sitefurnace

I can't help but keep thinking of my wife when it comes to this. I literally forced an iPhone on her and she now loves it, but she doesn't even know the icon for the app store.

She would look at a QR code and have such a blank look on he face that Terry wogan would pop up and try to give her a check book and pen.

It's definitely not something every prospect can make use of now, but I think it's worth it for businesses to use QR codes for those that are able and interested enough to scan a code for additional info about a product or service.

Not everyone has email or internet access today, but I'd still encourage business owners to use those methods so they can reach those who choose to use them.

Cheers,

Steve

Thanks

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MsMotivation1

13 years ago

the nice thing about it is that you only have to download the app once... after that, scanning a qr code is as easy as taking a pic with your camera phone... which is basically what you'll be doing.

i was shocked at how easy it was to download my qr reader app and start scanning qr codes... everytime i show this technology to people, they are like "wow... that's cool!"

it may not be super popular in the US right now, but it's coming...

Originally Posted by sitefurnace

I still think there is a weak link in all this.

Many will quote figures about how many people use smart phones these days. In my experience a lot of those people use these phones for the simplicity it brings.

I can't help but keep thinking of my wife when it comes to this. I literally forced an iPhone on her and she now loves it, but she doesn't even know the icon for the app store.

She would look at a QR code and have such a blank look on he face that Terry wogan would pop up and try to give her a check book and pen.

Maybe things will change, maybe here in the uk is a little behind the states with this, maybe this is too clever for it's own good, who knows - maybe the real challenge is educating people.

Thanks

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Bill Breed

13 years ago

Mr2Monster love the real estate application! Does the realtor supply you with video tours of his listings for you to use? Is there a certain template you are using for the lead page the video rests on?

Bill

Thanks

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Tiduslite8

13 years ago

Additional tip:
For those of you that don't know, you can make REALLY easy QR codes through bitly | Basic | a simple URL shortener by simply adding ".qr" to the end of any bit.ly link..

So, you shorten the url using bit.ly, then copy and paste that link into a browser window and add .qr to the end of it and it takes you to a page with an automatically generated QR code that forwards to wherever your bit.ly link goes... It also tracks within your bit.ly account.

Simply right click, save as and boom... there's your QR code. Easy Peasy.

Not many are aware that Google has a link shortening service, you can find it at goo.gl
Apparently, adding .qr to the end of the goo.gl link will also take you to a generated code. Very nice to know.

Thanks

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pmbrent

13 years ago

that's a cool bit ly trick, I never knew you could do that...

Thanks

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Headfirst

13 years ago

I just PM'ed you some promo materials I use when promoting QR codes.

Good luck!

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cshilling22 13 years ago

Originally Posted by Headfirst

I just PM'ed you some promo materials I use when promoting QR codes.

Good luck!

Would you mid sending to me? It would be a big help. Thanks!
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kiranraj19

13 years ago

Build website for your business & promote it in on the search engines. After getting good ranking on the search engines, you will get leads for your business

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Sondor

13 years ago

While I think QR codes are pure awesomeness, I wouldn't expect they'll work effectively in a public situation where you need to 'educate' the user. Those who already know about them love 'em, and those who don't will continue to ignore 'em until they finally get curious enough to ask a friend or family member.

...I think your Real Estate idea is great though! People who are familiar w/ QR codes who pull the flier will love the QR code link to video!

Thanks

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MakeSmiles

13 years ago

Lots of people LOVE QR Codes. Gives a whole new meaning to "Window Shopping". The more they are seen, the more it peaks curiosity. People don't like to be left out. Given time, more and more people will take it upon themselves to find out about QR Codes and what they need to scan them. It's just a matter of time...

Hey McDonalds, how about printing QR codes on all those peel-off tabs on your food containers, one of which is worth a million bucks. That's sure to kick-off uptake of QR Codes in the US... and around the world.

Thanks

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vndnbrgj

13 years ago

I know a couple people were saying that it's a pain to use QR Codes due to having to download an app? What? Besides, most phones come with a QR Code reader. It's the barcode reader. It will read barcodes and do comparison shopping for you. So, it is really handy. As well as reads QR Codes.

And you don't have to educate consumers on the matter. All the big brand names are already doing it. Look at Macy's... They now have a QR Code in the middle of their logo that they display in their commercials.

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mavmav

13 years ago

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want2knowhow 13 years ago

Originally Posted by mavmav

Sounds interesting but i wouldn't want to pull that off.

As they say..."You're never going to please everybody--so don't bother wasting your time trying!" and "Everything ain't for everybody."
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Idea: Way to bring businesses to you

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