21 replies
share your tips on how you post card market for offline.

thanks
#card #marketing #post
  • Profile picture of the author yesucandoit
    First off you need money to do this properly.

    $500 minimum prefer $1,000.

    Get a good list don't be cheap on this.

    Start collecting ads that are being sent to you and keep the good ones and learn from them and apply to your ad.
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    He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.
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    Must watch video
    http://www.cnn.com/video/data/2.0/vi...abuse.hln.html

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  • Profile picture of the author iAmNameLess
    Plan on around $800-1000 for this.... maybe more if you want someone to copy addresses out of the yellow pages. Locally, it works wonders... I imagine it would on a larger scale too.
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  • Profile picture of the author Questa901
    Mine think post card marketing is not difficult .If you have some techniques to do this marketing than you can earn huge money .I suggest you to follow some tips .
    1. To keep yourself on track through all of the steps to follow, create an overall postcard marketing plan. After reading this article, you'll know exactly what to put into it.

    2. To save yourself time, headache and hassle, turn the logistics over to a professional postcard printer.

    3. To find the company that's best for you, create a list of postcard service providers and begin comparing them on the points that are most important to you (cost, services, easy of use, etc.).

    4. Begin thinking about the various elements of postcard marketing and who will handle them (the copywriting, the design, etc.).

    5. Track down some colleagues who have used postcard marketing in the past. Buy them a cup of coffee and pick their brain about lessons learned, vendor recommendations, etc.

    6. Start reading up on direct mail marketing in general, and postcard marketing in particular.

    7. Create a postcard marketing budget that allows for multiple mailings.
    8. Make it your goal to make people say, “Gosh, I'm glad I got this postcard.”

    9. Don't rely on yourself to come up with a big idea. Get your top “thinkers” together.
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  • Profile picture of the author Doran Peck
    It's hard to give you a good tip without knowing what your promoting and who's buying. The one size fits all strategies are the ones that get 1-2% response.

    I'm assuming you want better than that.

    Need details.
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  • Profile picture of the author HassanAjmal
    Originally Posted by Mike McAleer View Post

    share your tips on how you post card market for offline.

    thanks

    Check this out. it will be worth your time. i just bought it... only 5 bucks.

    Very good postcard tactics, and he gives you the places to go to get the postcards made easily and sent automatically.

    http://www.fiverr.com/users/jimian/g...ref=glst-g-ttl
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  • Profile picture of the author Joe Benjamin
    Sup Mike,

    ...depends on the kind of postcard marketing you want
    to do.

    Do you want to sell PRODUCTS or SERVICES? Because,
    the strategy VARIES between the two.

    My focus is PRODUCTS. It's Duplicatable. Easier to scale.

    Here's a few tips I've learned through experience and my
    mentors:

    1. I'm living PROOF success ins't only WHAT you know...
    but WHO you know. It can mean the difference between
    struggling needlessly and talking to 1 or 2 seasoned vets
    in the industry who, 9 times out of 10, are HAPPY to talk
    to YOU about what works and what doesn't.

    The RIGHT information is CRITICAL - otherwise you spend
    thousands before you figure it out yourself.

    2. It's all about the NUMBERS - It doesn't matter if you're
    white, black, asian, mexican, blue, green, or yellow -

    it's the "numbers" that make you money IF done right.

    3. Contrary to what MOST will tell you, you can do a good
    test on 500. Anything LOWER and you're playing with fire.

    It's cheaper. Around $270. BUT...if you can raise at LEAST
    $550 for a 1000 postcard test it's recommended - the 500
    postcards is for those on a smaller budget.

    I've done 500 postcard tests and saved money without a
    significant drop in response. Again, the numbers are still in
    play here.

    4. I learned the very painful and EXPENSIVE way that sys-
    tems are BY FAR the BEST way to go starting out. And by
    "system", plugging into someone else's UNTIL you "get it".

    Trust me. You do NOT want to "get it" on your own. That's
    where knowing the right people come into play.

    5. Finally, It IS all about the LIST (1st), postcard and offer
    (2nd).

    6. DOUBLE finally (laughing), the BEST price points are $77
    & $97. These are NOT my conclusions. They come from one
    of my mentors who's tested various prices and...as he said
    himself, "I'm SURE you there are other price points that work,
    but why bother?"

    I actually have a FREE report I just recently finished that I'm
    giving away to anyone interested in this business and/or topic.

    (no, it's not my signature link). Contact me by PM if you want
    it.

    It goes into more detail on most of everything I've learned out
    there on the field and what I've put together from a handful of
    trusted individuals who "know their $hit".


    Signature
    **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
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  • Profile picture of the author mydavis3
    I purchased the fiverr postcard course after it was posted here and let me just say...Its full of content,well put together and for $5 what a great deal.

    Davis
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  • Profile picture of the author Shelle-K
    As a designer I have used various printing companies but have stuck with gotprint.com the longest. They have excellent rates and high quality printing. If you send out more than 500+ postcards (for US - not sure of other countries) you can do bulk mailing which will save you tons on postage.
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  • Profile picture of the author Michael Ryans
    Personally, post cards have never really worked for me. I guess it depends on what you are trying to sell. If you trying to sell your SEO services, the best way if a quick email stating who you are and why you are contacting them. Tell them that you will call the next day and explain more what you can do for them. This has worked for me and continues to work for me. Enjoy!
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    • Profile picture of the author myob
      I use infousa.com They've got the leads, design post cards, and mailing all in one. Bam, it's done.
      Signature
      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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    • Profile picture of the author iAmNameLess
      Originally Posted by Michael Ryans View Post

      Personally, post cards have never really worked for me. I guess it depends on what you are trying to sell. If you trying to sell your SEO services, the best way if a quick email stating who you are and why you are contacting them. Tell them that you will call the next day and explain more what you can do for them. This has worked for me and continues to work for me. Enjoy!
      I have to COMPLETELY disagree with you here. Postcards are one of the best ways for web design and SEO. The whole breaking the ice with an email, and then calling is too amateurish in my opinion.

      If you do direct mail, you're on your way to the big leagues... well, at least big money if you do it right.
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  • Profile picture of the author Naanajud567
    It was effective then but eventually online marketing catches up. However, the thing is when a certain technique is almost forgotten it could be effective later on.

    One thing that remains is that it is expensive.
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    • Profile picture of the author Joe Benjamin
      Originally Posted by Naanajud567 View Post

      It was effective then but eventually online marketing catches up. However, the thing is when a certain technique is almost forgotten it could be effective later on.

      One thing that remains is that it is expensive.
      Who CARES how expensive it is.

      Seriously? Why are people so "hung up" on how costly
      it is? I just. Don't. Get it.

      Does it MATTER if you're making 2 or 3 to 1 return on
      your investment (which is conservative for postcard
      marketers I know)?

      Every time I hear "it's expensive" in some way, shape,
      or form...that person can't POSSIBLY value their time
      as much as they do their money...

      because if you're serious you would find ways to make
      the money so you CAN do it BECAUSE you value your
      time more than money.

      Maybe I'm just crazy. But, seeing my mentors make $3
      -$4 for every $1 they spend doesn't sound crazy to
      me...

      now, it's EXPENSIVE if you miss a few notes and don't
      do a few things right. But even then it's worth trying
      to get right in the "bigger picture".

      If people look at the COSTS of doing business in terms
      of money and not their TIME, you won't get far. Even
      if you DO make a decent income online, you're fighting
      an uphill battle with yourself.

      Don't have the money for a postcard campaign? Find a
      way to MAKE it (job, online marketing, services, etc) &
      go from there.
      Signature
      **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
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  • Profile picture of the author MsMotivation1
    whatever you do, make sure you have a strong call-to-action on your postcards... and i've gotten better results when they are addressed personally to the business owner.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by MsMotivation1 View Post

      whatever you do, make sure you have a strong call-to-action on your postcards... and i've gotten better results when they are addressed personally to the business owner.
      I agree.

      This is all about the response mechanism.

      How will your message stand out against all the other mail and interruptions these guys get every day?
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  • Postcard marketing can be effective, but the key is the content of the ad itself, rather than the medium.

    Split test your cards. If you have a list of 1,000 to mail to, make sure you split that list up and mail different cards to portions of the list and monitor the conversions very carefully.

    Also, cost control is an important factor but not the overriding one. Fortunately for us, my brother (who has a lot of experience on physical print production) has officially joined my team. We're currently acquiring our own RISO which will allow us to step up production and dramatically slash costs -- but that sort of arrangement isn't financially available to those who can't justify the initial outlay for equipment.
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    FREE REPORT: Split Test Your Landing Pages the Easy Way
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    • Profile picture of the author HassanAjmal
      Dude, just go buy the course I posted in this thread.

      It will save you time, and its not going to be super-expensive either.All the resources you need are in that course.
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