SMS: Short Code or Long Code!!!

by 14 replies
18
Just want to get some opinion on which one preferred?

Short Code Or Long Code ?

Why?

Thanks
#offline marketing #code #long #short #sms
  • Long codes (local dedicated phone numbers) by a mile. They're WAY cheaper ($1.00 a month) and way more flexible. For instance, all of our pizza clients are running the same promotion: free pizza drawing each week. ALL of our pizza clients are also using the exact same keywords: FREEPIZZA. Simply not possible with a single shared shortcode.

    Plus, our clients love the fact that the number is dedicated to them only, and that the numbers are local, and that we can actually accept a voice call at the same number for them and forward the call to their regular telephone number if they like.
    • [1] reply
    • I agree, if I used long codes I could not set up my system the way it is. I use OpenVBX and literally supply a custom made virtual pbx to a client to use as a marketing tool. It offers much more flexibility and is much more impressive than simply texting a word to a short code.

      When you have a local phone number to work with you can do so much more than you can with only a short code. People understand local phone numbers because they have been using them their whole life. So you don't have to do much explaining to a business owner to show them how everything works. The less explaining you have to do, the better.
      • [1] reply
  • SCK
    I know that Twilio offers long code, I would love to use their service, But I need platform for it. have been try to get warrior who are able to create the platform with no luck. any suggestion or offer!!!
    Thanks
  • All depends on what your doing if you plan on having a TON of people signing up at once on a long code good luck... and you can only message a small number of people per minute on a longcode. Shortcodes are awesome, fast and extremely reliable.. and yeah ok they might cost more but you get what you pay for
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    • We're having no rate or volume issues at all on our longcodes via Twilio. Twilio will send one outbound message per second, so we can send out 60 messages per minute. Considering that most of our clients don't send more than a few hundred messages at a time, most sends are easily completed in just a few minutes. Making life even easier is the fact that we provide a unique long code for every single location of a business, not just for the business overall -- that means if a pizza restaurant has four locations we could, if need be, send 2400 messages per minute for that client.

      More than enough for our needs and those of our clients, and if it isn't then we can just add more longcodes -- they only cost $1.00 each per month rather than $3k a month for shortcodes.
  • Steven, I think you mean 240 messages a minute ;-) However, your point is well taken. I need to learn more about Twilio as the issue with keywords is more of an issue than short code versus long code (IMO). Words like PIZZA go fast in the short code world, when you can create your own long code for a buck a month you can do a lot more in a single locality.
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    • Yes, my fingers weren't working well today -- or maybe the connection from my brain to my fingers! I knew it was 240, yet actually TYPED 2400!
  • i do like the short code concept but unless you own your own it seems like long code makes more sense...

    both have pros and cons - one of the exceptionally good pros for long codes as SCK already mentioned is being able to combine it with voice
  • Twilio is starting to roll out short codes, but they are not cheap. I'd rather spend $1 per month for a local phone number and "rent" it out for 100 times that using OpenVBX.
  • If you are looking for a platform that is already built and ready to go, please check out the site in my signature!

    Thanks!
  • Banned
    [DELETED]
  • Common short codes have been around in US for close to a decade now. I have been involved with them since 2005. I operate usshortcodeswhois dot come with objective of shining some sunlight.
    I recently launched longnumbers dot com as an information portal to shine sunlight there as well. Go forth and learn.
  • The other thing that I think is important is that it just makes more sense when people are asked to text their name and email to XXX-XXX-XXXX vs. text pizza to XXXXXX. What happens some times is that people mistakenly type pizza where the number needs to be.

    Not a big thing but long code texting is definitely less confusing for the novice texter I think.

    I have to say that I really like the flexibility I get with being able to send voice text etc. over my long code.

    Also, the ability for a speaker to be able to have everybody text their name and email to XXX-XXX-XXXX and capture their audience right then and their is amazing with the long code. I don't know that you can do that with a short code.
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    • Its annoying how australian services are asking for $40-$60 a month for long codes.
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