Search Engine Optimization (SEO) - Webmaster Tools Help
Even SEO sites like Search Engine Journal are writing about it... even going so far as to specifically state that if an SEO contacts you out of the blue, be extremely wary.
Be Wary of SEO Companies that Contact You First | Search Engine Journal
The simple truth is that good, white hat SEO providers don't need to go begging for business like that. Their business is built on a solid reputation, the satisfaction of clients and referrals brought in from happy customers. They don't have to resort to unsolicited e-mails and underhanded tactics to win business.
That kind of PR is going to start to hurt a lot of people here who don't have any solid business development strategy beyond the street hustle.
It will ultimately bring about an end to the low-end hustler players that don't quickly create a real business development strategy.
I've been saying this for several years now, watching business after business get burned by scammers, and even well-meaning but inept folks who create real damage to their clients. In fact, I am aware of a couple lawsuits in my own network of contacts that's going down right now because of this sort of thing.
But the real shift is how the trusted media sources and industry journals are now issuing blanket warnings to business owners against any and all outbound efforts to make first contact.
So what's your strategy to stay in business in response to this kind of PR effort that will only continue to grow?