I had a client cry "uncle" =D

by Kelly Verge

Posted: 14 years ago 11 replies

OFFLINE MARKETING

A client of mine just asked me to dial down the promotions some. They are overwhelmed with the new business I'm bringing them - so much so that they can't handle it all.

I told them I'll throttle down if they'll write a letter saying exactly that in exactly those words.

(Next I'll offer them some process optimization consulting. This is what I did before IM.)

#client #cry #uncle

MaineCoon 14 years ago

LOL! wow. All I can say is...

You're the man!

That feeling must be awesome. Well I think you deserved it
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Seatbelt99 14 years ago

lol, Congratulations! Now THAT'S success!

What a great marketing tool that letter will be!
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ADukes81 14 years ago

That is AWESOME!

I cannot wait to hear that form my clients in the near future.
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zackpow

14 years ago

Care to share what you did for them?

Thanks
1 reply

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Zack Powell

Tampa SEO Company
CPR Training Tampa
Personal Injury Attorney Tampa

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Kelly Verge

14 years ago

Originally Posted by zackpow

Care to share what you did for them?

First I did a marketing audit. I uncovered several areas for quick results, including:

Helped them define their USP, trained staff on that USP and integrated it into their existing marketing
Added a lead database and a customer database (autoresponder)
Basic on-site optimization + backlinks for local ranking
Started some social media exposure

But this list really doesn't mean a thing. The audit is the key. I talked with them. I asked lots of questions and found out what they needed.

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1 reply

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biggoogle

14 years ago

Congrats Kelly!

How much did you charge for the whole deal?

Are you getting recurring checks?

What industry is this client in?

Gabriel

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Kelly Verge

14 years ago

Originally Posted by biggoogle

Congrats Kelly!

How much did you charge for the whole deal?

Enough for me, but not too much for them (I don't have established rates - I charge based on the client's return).

Are you getting recurring checks?

Always.

What industry is this client in?

In a high lifetime customer value industry, which is where all my preferred clients are.

(I'm in a smallish town posting under my real name. I prefer not giving my competitors specifics.)

Thanks

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TWalker 14 years ago

Great. You gotta love those kind of results.
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edakehurst

14 years ago

Originally Posted by Kelly Verge

A client of mine just asked me to dial down the promotions some. They are overwhelmed with the new business I'm bringing them - so much so that they can't handle it all.

I told them I'll throttle down if they'll write a letter saying exactly that in exactly those words.

(Next I'll offer them some process optimization consulting. This is what I did before IM.)

Excellent response to them! Well done!

Thanks

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Dexx 14 years ago

Make them pay you to stop sending new clients their way.

j/k

Great work Kelly!

~Dexx
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Toby Couchman 14 years ago

Great work man!

Your 'process optimisation' service sounds interesting. Can you pm me your rates on this and what it entails?

Cheers
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I had a client cry "uncle" =D

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