Dear Mr./Mrs. Business Owner Name,
I saw that you are using Groupon to bring new customers into your restaurant...and by looking at your page, "The deal is on".
Soon you'll start seeing an increase in sales while customers come in to redeem their coupons. But have you thought about what to do with them after they leave? Do you have a way to get them to return for more?
I know you're spending a lot of money with Groupon by discounting your food and it would be a shame if you were never to see those coupon customers again.
Well, I can help you bring them back. I can help you turn a loss leader into even more sales and more profits.
If you're interested, give me a call and I'll stop by your restaurant and show you how. The only obligation is a few minutes of your time.
I hope to hear from you soon.
I also printed out their Groupon Ad and included it with the letter.
Well today I get a phone call from the owner of a restaurant who I sent a letter to and he set up an appointment with me on Monday. How cool is that?
Three letters....one appointment (so far). I like those stats. Now I just have to dazzle the guy with how great Text Marketing is and get him to sign up.
Today I sent another letter to a seafood restaurant who advertised with LivingSocial. Hopefully I'll get a call from them (and the other two previous letters too).
So if you're offering any kind of offline service, definitely use Groupon and LivingSocial to hand you leads for free and send them a letter. It may work for you too.