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Costs for SEO, and optimizing services

by Warren Tibbotts
15 replies
If a small business has a decent marketing budget, ie $10k per month plus, and they are in a niche/market that could show good growth, is it too much to charge them $3000 /mth for doing a full range of offline marketing services for them?
#costs #optimizing #seo #services
  • Profile picture of the author John Pawlett
    The amount you charge a customer should always be relative to their return on investment, clients will happily pay $3,000 a month if you are bringing them more than that amount in net sales.


    If you can actually show them what their return would be then closing the deal is also a no brainer!


    John
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    • Profile picture of the author tpw
      Originally Posted by John Pawlett View Post

      The amount you charge a customer should always be relative to their return on investment, clients will happily pay $3,000 a month if you are bringing them more than that amount in net sales.

      Exactly.

      Always give great value to your customer, and your customer will reward you accordingly.
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    • Profile picture of the author Shane Hale
      Originally Posted by John Pawlett View Post

      The amount you charge a customer should always be relative to their return on investment, clients will happily pay $3,000 a month if you are bringing them more than that amount in net sales.


      If you can actually show them what their return would be then closing the deal is also a no brainer!


      John
      John is exactly right, you need to measure their ROI. Some businesses can't afford that while others will be very happy to pay that if you are providing leads for them and one lead can convert to $3,000.

      Dentists for example =)
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  • Profile picture of the author iAmNameLess
    They have a 10K budget and you're asking if 3K would be too much? What are they spending the 10K a month on? Radio, TV...? Can you give them a high ROI? If so then go for it, it makes sense!
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  • Profile picture of the author vndnbrgj
    $3k isn't an issue. As a matter of fact, I was just browsing a roofing forum.
    The guy is using a marketing company, and gets charged $1,500. That brought him over $100,000 in business last month. He said he would be happy to pay $5,000...
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  • Profile picture of the author jtlucas2511
    Just a quick question, but how do you guys find out how much money these buisinesses have to spend?
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  • Profile picture of the author Sondor
    I've found that OfferVault (CPA's) are a good barometer for what a 'lead' is worth if it's an industry you don't know. Just keep in mind the actual value is a multiple of what OfferVault CPA's actually pay, so use their numbers as a VERY conservative estimate.

    Also, most businesses will freely tell you what each customer that walks through the door is worth. For example, Costco (this is from a few years ago, but is likely still close) figures that every person who walks through their doors is worth $330.

    Restaurants ALWAYS know what the ticket average is.

    Don't be afraid to ask the business owner how much a new customer is worth to them. They will know and will appreciate your looking at it through their eyes.

    There is no such thing as 'too much to charge'. It's all relative. The question is, does your service earn the business more than they are paying you? If yes, it's a WIN for both of you!
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    • Profile picture of the author bluechillisa
      ROI is the only variable here to consider. If you can bring in the business on a consistent basis the business would be happy to pay you what ever your looking for. $3000 is a nice figure.
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  • Profile picture of the author paintbrush4u
    I agree with John Pawlett...but you will also have to look at the business and the nature of the customer...

    Would your client get a positive ROI from the first purchase of his customer... does the client follow up with all the leads that you bring in who do not purchase at the first go...[esp true if your client has big ticket items]... does the client have a well defined and battle tested marketing funnel....

    Sometimes it even makes sense to either break even at the first sale or may be even take a little loss....[loss leader] if the client has a product that needs a recurring purchase [example a certain medication that a patient would need regularly]....

    To summarize i would SAY go ahead and charge 3K if you can be sure that it will be your clients best interest both in the short term and the long term.
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  • Profile picture of the author kiranraj19
    SEO Charges depends upon the keywords
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  • Profile picture of the author Moneyerr
    It depends upon the nature of the business. If offline marketing is more beneficial to increase the income than more than 3K can be spent for this. An experienced marketing professional can make a good analysis of the business and plan a better budget.
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  • Profile picture of the author Fernando Veloso
    Warren, you're talking about different things:

    SEO is one thing, but it's completely different from doing a full range of offline marketing services for them.

    I can only imagine one customer asking for monthly new items:

    outdoors
    brochures
    social media
    sites updates
    seo
    ...

    EDIT: Sorry, posted without finishing my idea.

    Point is: Some offline customers DO need some of the above (or even more), so you need to define what is "doing a full range of offline marketing services for them" and then price accordingly.
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  • Profile picture of the author ryank
    SEO is good value for money. I think it's ok to ask
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