I want to work on optimizing his Google Places listing.
However...he already has at least one, if not two Google Places listings. He said he tried to delete them both because he says Google was charging him for a Places ad and he couldn't get them to stop...I don't understand all about that...I always thought Places was free...but that's another story.
The one I was able to find on Google had his name in the title after the name of the business.
He expressed that he doesn't know why it is like that, but he doesn't want his name in the title.
Secondly, he works from home so he doesn't want his personal home address to be shown on the listing.
How should I approach this? Should I bother optimizing his current listing, or should I just scrap it and create a new one?
If I work on his current listing, what changes should I make?
Thanks in advance...