Best way to Mechanic business quick?
WRONG.
I needed to change brake pads and my wife's co-worker highly recommended this one mechanic to her, saying he is the most honest person you will ever meet.
Well he looked at my car and showed me that were oil and fluid leaks under the engine and transmission. Oil Pan needs changing...etc Fluids were black when it shouldn't....blah blah
Long story short, he is that dream mechanic we all been looking for. Honest, Good prices, great service, only fix what needs fixing, show you the old part and why it needs changing, use only the best parts. He also go the extra mile by tightening up loose nuts and bolts while he is at it.
He has a lot of loyal customers. Most refer business to him.
The thing is he moved to new location (been there 8 months now) in a different city and its too far for some of his customers. Business is really slow for him. In fact the day I took in my car he had to send other mechanic home because there was not business. To get my business that day he came me a $400 discount on a $1,100 bill for my brakes and to fix all the dealership's mess.
We got talking and came to agreement to do a trade. He will give me $3,000 worth of work in return for my help with marketing. He has a referral system for long term customers where they get a gift card each time they refer someone plus the person they refer gets discounted service. He pays $1,500 a month to DEX. Those are the only two things working.
Google Expert Advice Needed Here
The other thing that work for him was Google Places. At old location he had 3 using SAME phone # but different addresses and URLs redirected to same website. It worked and he got a lot of customers until... the GP and organic merge. At his new location did this again, using a different phone number. He got 12 reviews/citations on one of those and of course its the one with the wrong address which is directly across the street from him. Google Places Experts can you advise on how I should handle/fix this. This one thing he wants ASAP because he knows the results but he made a mess of it. If anyone can fix this and get him spot A in short order pm me with your price. Almost all the competition only claimed their places but not optimized.
Ok, I'm thinking of Facebook, Adwords and Flyers to drive business ASAP plus a special offer to his inactive list. Yes!! he has a list.
Also doing new website, mobile site, twitter, and SMS later on.
Any other ideas will be greatly appreciated.
David.
Samy Elashmawy Simple Sales Training
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