Best way to Mechanic business quick?

5 replies
I always have my car service and fix at dealerships because supposedly they will do best job, thats why they charge so much right? You can trust them.
WRONG.

I needed to change brake pads and my wife's co-worker highly recommended this one mechanic to her, saying he is the most honest person you will ever meet.

Well he looked at my car and showed me that were oil and fluid leaks under the engine and transmission. Oil Pan needs changing...etc Fluids were black when it shouldn't....blah blah

Long story short, he is that dream mechanic we all been looking for. Honest, Good prices, great service, only fix what needs fixing, show you the old part and why it needs changing, use only the best parts. He also go the extra mile by tightening up loose nuts and bolts while he is at it.

He has a lot of loyal customers. Most refer business to him.

The thing is he moved to new location (been there 8 months now) in a different city and its too far for some of his customers. Business is really slow for him. In fact the day I took in my car he had to send other mechanic home because there was not business. To get my business that day he came me a $400 discount on a $1,100 bill for my brakes and to fix all the dealership's mess.

We got talking and came to agreement to do a trade. He will give me $3,000 worth of work in return for my help with marketing. He has a referral system for long term customers where they get a gift card each time they refer someone plus the person they refer gets discounted service. He pays $1,500 a month to DEX. Those are the only two things working.

Google Expert Advice Needed Here
The other thing that work for him was Google Places. At old location he had 3 using SAME phone # but different addresses and URLs redirected to same website. It worked and he got a lot of customers until... the GP and organic merge. At his new location did this again, using a different phone number. He got 12 reviews/citations on one of those and of course its the one with the wrong address which is directly across the street from him. Google Places Experts can you advise on how I should handle/fix this. This one thing he wants ASAP because he knows the results but he made a mess of it. If anyone can fix this and get him spot A in short order pm me with your price. Almost all the competition only claimed their places but not optimized.

Ok, I'm thinking of Facebook, Adwords and Flyers to drive business ASAP plus a special offer to his inactive list. Yes!! he has a list.

Also doing new website, mobile site, twitter, and SMS later on.

Any other ideas will be greatly appreciated.

David.
#business #mechanic #quick
  • Profile picture of the author SamyE
    HE needs to claim (you can do this for him) and correct his places listing. This is the first step. They may require a post card verification. Then fix his web sites so they reflect the new address, and put the citation (get it corrected 1st) biz name and address in the footer of each and every web page, add a location and directions page and use the clipped (places) map code and drop ti into that page. Next work on the web site onpage seo and keywords you want to rank, link that web site to his places page by putting the web url in the places. Do the normal stuff for places and max out the images (coupons & offers) and videos... use keyword friendly image/video names.
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  • Profile picture of the author Dr Dan
    Thats why I rarely even use Goggle Places for my clients.
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  • Profile picture of the author Dr Dan
    You would be better off creating a bunch of pages that rank all over the place for his business and city. I have done this with my clients and they love it! I cal it my Google Love package.

    Here is a blurred example of one of my clients that owns the entire page!

    This is for a local realtor



    Everyone one of those red arrows lead back to my clients site (just 1 client)

    I forgot to mention I got those results in 24 hours with only using free tools.
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    • Profile picture of the author attorneydavid
      yeah dan's wso would be perfect for a mechanic. Lots of subareas you could do.

      I'm a realtor and attorney and google places has been the bane of my existence for awhile it took me 3 months to get the attorney one to start rolling . The realtor one looks a couple of months off due to the tracking offshots and stuff down.

      This sounds like a fun job.
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  • Profile picture of the author sdentrepreneur
    Besides all the is mentioned above. I suggest video marketing. I owned gas stations/auto repair shops for 18 years until 2008. I don't even own the shop anymore but if you Google "Point Loma Auto Repair" I still have a video there from 2008 and 2 other rankings in the Top 10.
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