Keyword and SEO question for mortgage broker client

1. Keywords don't matter until they decide they want SEO from you, only then should you waste your time doing LIGHT, keyword research.

2. Keyword research should be included in the monthly SEO. I won't research keywords for clients until they send money for SEO. So I wouldn't recommend giving them their keywords until they are signed up for the additional services.

Basically, if something is local, your keywords are going to be minimal anyway. Now for cost of SEO, it depends... It depends on what you can offer and how good you are. For warriors, in a weak niche, I charge $300/MO.... everyone else starts off at $1,000 a month.

Outsourcing it.. you can micro manage this, do the on page optimization, and just outsource back links and such yourself on here through random link building services. Quality won't be guaranteed, but that is a way to do it for about $100 a month.

If you were to go with an SEO firm, and had a pretty decent client, you would be looking at anywhere from $1,000-$10,000 a month.

And yes, it is like you said, adding more links every month, but not that simple! This is where you add in other services, possibly PPC... possibly social media marketing, brand and reputation management. One client I have went from making a couple thousand to $27,000 a month. We're always expanding on the number of keywords, but at this point, we're doing mostly reputation management and brand visibility. Out of a 60K a month keyword, we are generating brand name searches that are competing with the main keyword now. Our next goal is to bring in about 15% of our traffic from facebook and twitter. Anyway, just a point to let you know there is always stuff to be done!

A major thing about this though, is he just local, county, state, or what is the deal for the mortgage broker? If it is just local, there isn't much keyword research for you to do in my opinion.

mrcouchpotato,

You're going to want to focus on keywords like "mortgage broker San Diego" or which ever town he is looking for. For example in my case I would focus on "Mortgage broker Portland Maine". Make sure that you narrow it down by town or county. How many keywords were you planning on offering him? You're going to want to limit him to a certain amount of keywords and really attack those. That way once you have great results on those targeted keywords you can do more for him and he'll be happy to keep paying you.

Monthly SEO can go for $500 and up. It really depends on what you feel comfortable charging him. Mortgage brokers make a lot of money on each sale so I would say that you charging him $1000 a month for a minimum of 2 months is pretty good. If you can get more than a 2 month commitment that's even better. I'll PM you to answer your other questions. Hope that helped!

Old school marketing is out dated...New age technology is more expandable and accessible because it's automated. Imagine being able to reach out to people 24 hours a week, and make money while you sleep.

In the amount of time most are setting up Google Places... I will already have owned the entire page! lol..

Also dont try to be the "I do it all guy!"

I only offer 1-3 type of services and kill it because I am the go to expert for doing those things. Now I get referrals like crazy because I am the only one that can do these things.

Think of the difference between a general practitioner and a brain surgeon. who makes more? be the specialist.

Too many warriors are trying to chase the next best thing or a new service to market to their clients.

I mainly focus on getting my clients to own the first pages of Google searches in their cities. I also teach them how to brand themselves using blogs and more.

Now I can team up with people that specialize in facebook or social media etc and we can refer clients back and forth without worrying about each other stealing clients.

But if you try to do it all, you cant do that!