What do you think of my email marketing Ad?

13 years ago

Prove your credibility more with testimonials. They don't know you and you haven't told them a story as to why they should trust you. If you can offer them a side link to a page that contains some case studies, this would be good also.

Offer them the opportunity to also go online for their free quote, since not everyone wants to respond in the same way.

Instead of offering a free quote, consider offering them a free report. There's just not enough information in your email that suggests why they should give you a call and possibly be a client of yours.

It would be nice if you can offer some customization to it (ie the business owner's first name), but since you're sending it out to thousands, i'm thinking you won't be able to use the customization effect.

By the way, did you buy an email mailing list? What do you know about the quality of the list that you're mailing too? Something to think about.

[ 1 ] Thanks
1 reply

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Deidra Renee

13 years ago

Originally Posted by danielkanuck

Prove your credibility more with testimonials. They don't know you and you haven't told them a story as to why they should trust you. If you can offer them a side link to a page that contains some case studies, this would be good also.

Offer them the opportunity to also go online for their free quote, since not everyone wants to respond in the same way.

Instead of offering a free quote, consider offering them a free report. There's just not enough information in your email that suggests why they should give you a call and possibly be a client of yours.

It would be nice if you can offer some customization to it (ie the business owner's first name), but since you're sending it out to thousands, i'm thinking you won't be able to use the customization effect.

By the way, did you buy an email mailing list? What do you know about the quality of the list that you're mailing too? Something to think about.

I kind of disagree with this. I don't post enough info in my emails for them to figure out if they want my services. My emails are VERY short and give out very little information..why? to have them wondering exactly what it is I'm offering to get them to call me for more information. After all, that's the point of email marketing right?? to get leads!! I feel like if you explain all of your services, testimonials, pricing, etc..what do they have to call you for. Well unless they're interested after all of that of course, but you're giving them a chance to turn down your offer right there in the email. So my motto is *leave them wanting more.* It works for me, not every person I send an email to calls me, but enough do

So think about that before you go explaining all of your services and coming off as just another marketing sales person to them. I had a lady call me just the other day from an email I sent and her voicemail stated *Give me a call so I get a little more info on exactly what it is you're offering* I called her back, and ended up with an extra $250..so sometimes *less is more.*

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by Deidra Renee

I kind of disagree with this. I don't post enough info in my emails for them to figure out if they want my services. My emails are VERY short and give out very little information..why? to have them wondering exactly what it is I'm offering to get them to call me for more information. After all, that's the point of email marketing right?? to get leads!! I feel like if you explain all of your services, testimonials, pricing, etc..what do they have to call you for. Well unless they're interested after all of that of course, but you're giving them a chance to turn down your offer right there in the email. So my motto is *leave them wanting more.* It works for me, not every person I send an email to calls me, but enough do

So think about that before you go explaining all of your services and coming off as just another marketing sales person to them. I had a lady call me just the other day from an email I sent and her voicemail stated *Give me a call so I get a little more info on exactly what it is you're offering* I called her back, and ended up with an extra $250..so sometimes *less is more.*

Thanks for the feedback...can you share your email ad with us?

Thanks
2 replies

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edakehurst

13 years ago

My experience is that I get better results with many less emails simply by targeting them.

1) Find the business owner's name and put it in the subject of the email so it looks personal.
2) Offer one or two quick comments about THEIR website and let them knnow you have a solution ("I see you do not have a place to capture your visitor's contact information. I can show you a quick and easy way to capture that information so you can market directly to them at any time.")
3) Have an action call that's easy, such as "Call me today for a free 15 minute phone consultation and I will show you how to have many more people find you through your website."

I would leave out anything that sounds generic or general. People love personal attention and they love customer service. Show them up front that you have that, and you'll do great.

Why blast thousands of business owners something they'll likely delete, when you can email a few dozen and get immediate results?

Hope that helps!

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by edakehurst

My experience is that I get better results with many less emails simply by targeting them.

1) Find the business owner's name and put it in the subject of the email so it looks personal.
2) Offer one or two quick comments about THEIR website and let them knnow you have a solution ("I see you do not have a place to capture your visitor's contact information. I can show you a quick and easy way to capture that information so you can market directly to them at any time.")
3) Have an action call that's easy, such as "Call me today for a free 15 minute phone consultation and I will show you how to have many more people find you through your website."

I would leave out anything that sounds generic or general. People love personal attention and they love customer service. Show them up front that you have that, and you'll do great.

Why blast thousands of business owners something they'll likely delete, when you can email a few dozen and get immediate results?

Hope that helps!

Thanks for the feedback. I will definitely be testing the more personal approach vs. mass emailing.

Thanks

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Alex Davis 13 years ago

I agree with Deidra, don't go into to much detail with the initial email. Business owners are bombarded with several emails per day in most cases. Basic infromation is prefered keep it short and to the point. Some will get back to you, be it now or at a later date with that anticipation of "what is that about". Any contact info should be at the end of the email, don't ask for the company info in the beginning of the email. If you want to use the word reply, use it as opposed to reply back, that's like saying reverse back. These are just my humble opinions. Hoped they helped.
- Thanks
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redlegrich

13 years ago

It's pretty light on much of anything. I would poke around the forum, there are a lot of examples like yours with a ton of great suggestions. Also search around for some books on direct mail, there will be a lot of good thoughts there as well. Me, I always struggle with this sort of thing and look for examples to use as references.

Thanks
1 reply

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fernandoescobar 13 years ago

My 2 cents...

How many of us love to get freebies? We all do!
So what I do is offer them a free initial service such as a very basic 3-5 page website with the idea that they will want to upgrade and purchase SEO services and perhaps hosting. Not all do but even the one's that don't will always keep you as their developer/designer and sooner or later they will call... and guess what? $$$$

Get creative and give them some value without expecting anything in return and you'll be pleasantly surprised... and begin to build a long term business.

Hope this helps.
- Thanks
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Nail Yener

13 years ago

I am not a pro email marketer but what I prefer is to get their attention with my first email, not directly talk about my services. Without grabbing their attention, your response rate will be very low. Your message is not a personal one and it will sound like the other dozens of emails they get daily.

Thanks

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TriWin

13 years ago

it looks like spam. Why one word answers? The one word approach makes me think you don't care about the needs of the specific business. Do you have any clients that you have already boosted to the top of the ratings.

Thanks
1 reply

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morg2k2 13 years ago

I believe you need to add more value to your offer, like this it looks more like spam. Try to offer added value to your offer.

my 2 cents.
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tpw

13 years ago

You should simplify the process instead of give them more hoops to jump through.

You lost me at:

reply back with your "Company Phone Number"
and a 1 WORD Answer to the questions below to continue.

Really?

That sounds like a lot of hassle...

The more difficult you make it for people to respond to your ad, the fewer people who will make the effort to get your attention.

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atrbiz

13 years ago

Thanks for the feedback. It def needs more value,etc. That's why I posted it here so I could get advice

Thanks

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bbeathea40

13 years ago

Sounds good too me , just follow your plan and you should be ok. Good luck !Remember when they say "no", dont give up!!

Thanks

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krzysiek

13 years ago

Hold on, how are you able to do a several thousand email blast to local businesses? Did you just collect their data/scrape data from Yellow Pages etc, or did you manually build a list?

I would be interested in emailing clients around the area, too - but a little worried of the CANSPAM ACT. I think if you manually do all of the work it is okay? At least I got a marketing email not long ago proclaiming at the bottom of the email that it is okay because they did it manually?

Thanks

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atrbiz

13 years ago

...yeah I have a team that's doing email scraping from YP and Google Places.

In regards to CAN-SPAM Act - just gotta follow the requirements: The CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

Thanks

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krzysiek

13 years ago

Thank you for the link will check it out tomorrow (late here)

If it is possible, then that is great news!

Thanks

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jeffrey73

13 years ago

Wow! This sounds EXACTLY like one of those "scammy" calls you receive from fake SEO companies claiming "Google Page 1".

I would consider something a little less aggressive. Sales Manager? LOL.

Sorry if that seems harsh, but I would instantly delete this email if I saw it come in.

Originally Posted by atrbiz

My name is John Doe and I am currently helping clients place their website on the first page of Google.

If you would like more information with a FREE QUOTE over the phone to place your website in all Major Search Engines such as Google, please reply back with your "Company Phone Number"
and a 1 WORD Answer to the questions below to continue.

1. Do you need to create a new website or change your current website to be Google friendly? (Yes or
No)
2. Do you need assistance in creating the proper keywords to place your website in all Major Search
Engines? (Yes or No)
3. Do you advertise online currently? (Yes or No)
4. Where are you interested in promoting your website? (Locally or Nationally)

Thank you,

Sales Manager
John Doe

Thanks
1 reply

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atrbiz

13 years ago

Originally Posted by jeffrey73

Wow! This sounds EXACTLY like one of those "scammy" calls you receive from fake SEO companies claiming "Google Page 1".

I would consider something a little less aggressive. Sales Manager? LOL.

Sorry if that seems harsh, but I would instantly delete this email if I saw it come in.

LOL, Thanks for the feedback. Def not harsh.

Thanks

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Steve Solem

13 years ago

Even if you're in compliance with Can-SPAM, when I get stuff like this that's not personalized and it's clear you know nothing about me (probably get at least one of these offers every other day) it's spam in my book and I might make it to the end of the first sentence before deleting it and making a mental note to never do business with you again.

Your offer is too direct and "salesy" in my opinion, and I really think an indirect, educational approach would work better for you. Now, if you sent me something more personal and at least mentioned my company or website name, and if you offered me some free info to help educate me on the benefits of getting to the top of google - I might consider taking you up on that offer.

Also, please don't expect people to jump and call you because you're offering a "Free Quote". That's been so overused for so long it's not really a good call to action because everybody expects to get a free quote for any services they want to have performed today.

Thanks
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atrbiz

13 years ago

Originally Posted by Steve Solem

Even if you're in compliance with Can-SPAM, when I get stuff like this that's not personalized and it's clear you know nothing about me (probably get at least one of these offers every other day) it's spam in my book and I might make it to the end of the first sentence before deleting it and making a mental note to never do business with you again.

Your offer is too direct and "salesy" in my opinion, and I really think an indirect, educational approach would work better for you. Now, if you sent me something more personal and at least mentioned my company or website name, and if you offered me some free info to help educate me on the benefits of getting to the top of google - I might consider taking you up on that offer.

Also, please don't expect people to jump and call you because you're offering a "Free Quote". That's been so overused for so long it's not really a good call to action because everybody expects to get a free quote for any services they want to have performed today.

I appreciate the honest feedback! I will DEFINITELY be tweaking the email ad.

Thanks

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Fernando Veloso

13 years ago

Saw a very clever approach some days ago. Had 3 photos + short Testimonials and a big CALL TO ACTION.

Photo, name, company, testimonial.
Photo, name, company, testimonial.
Photo, name, company, testimonial.

Call us now.

I can only imagine that worked very well. Even I wanted to call.

Clever email, really good.

Thanks
2 replies

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atrbiz

13 years ago

Originally Posted by Fernando Veloso

Saw a very clever approach some days ago. Had 3 photos + short Testimonials and a big CALL TO ACTION.

I can only imagine that worked very well. Even I wanted to call.

Clever email, really good.

Could you share that email with us?

Thanks

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krzysiek

13 years ago

Originally Posted by Fernando Veloso

Saw a very clever approach some days ago. Had 3 photos + short Testimonials and a big CALL TO ACTION.

I can only imagine that worked very well. Even I wanted to call.

Clever email, really good.

Sharing this would be great! But even if not, I have this idea well in my head and I do think it would work well (pictures tell a thousand words, don't they). It just would seem legit and the social proof would work well.

However, I have thought about this times before, doesn't it depend on their email client etc - and some/most email clients won't show photos on default, so then a lot of them won't see the proper formatting / photos anyway?

Thanks

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RWhite

13 years ago

I would offer a free trial dependent on results, then they start paying. That is what I do and it brings lot more trust into the game.

Thanks

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musicaltouch

13 years ago

I like to use the approach of providing proof and results first.

I recommend picking a niche that you want to work with and get a page ranked for their keywords.

Offer them the page for free if they try your service.

This is providing both, you don't need to worry about giving too much away. You basically say:

Hello Mr. Customer. My name is _____ . I have something that will create more leads and sales for your business. In the last ______ hours I got ranked on page 1 of Google for your keyword.
and I am looking for someone in the __________ business. I just want to give you this first page position For FREE.

Call me at ___________ if you would like more info or want my first page listing for FREE.

Thank you for your time,

YOUR SIGNATURE

That is how I do it. results in advance... with scarcity of one client per city.

There are alot of great WSO's on this forum that will also help you learn more.

Go get Em!!!

Thanks
1 reply

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chereevj

Banned 13 years ago

Originally Posted by musicaltouch

I like to use the approach of providing proof and results first.

I recommend picking a niche that you want to work with and get a page ranked for their keywords.

Offer them the page for free if they try your service.

This is providing both, you don't need to worry about giving too much away. You basically say:

Hello Mr. Customer. My name is _____ . I have something that will create more leads and sales for your business. In the last ______ hours I got ranked on page 1 of Google for your keyword.
and I am looking for someone in the __________ business. I just want to give you this first page position For FREE.

Call me at ___________ if you would like more info or want my first page listing for FREE.

Thank you for your time,

YOUR SIGNATURE

That is how I do it. results in advance... with scarcity of one client per city.

There are alot of great WSO's on this forum that will also help you learn more.

Go get Em!!!

can i quote these for my own business ?

Thanks

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em20346

Banned 13 years ago

Building your Opt-in Email List
As your customers arrive simply ask them to drop off their business cards or email address.

Thanks

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markfranz2011

13 years ago

Well, email marketing is such a nice way to promote business. The only negative effects on this is that people will get annoyed with those mails. Anyway, for me it is really very effective.

Thanks

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