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Title to Offline Marketing Book

by jrobconsult
12 replies
I am currently working on my marketing book for small business owners that covers online & traditional marketing methods. I am looking for any suggestions for a book title.

On a side note, how many offliners here promote traditional marketing methods with online? Online methods are huge, but traditional methods still are effective if used properly.
#advertising #book #marketing #offline #small business owners #title
  • Profile picture of the author jrobconsult
    Some titles off the top of my head are:
    Shocking Truth to Small Business Marketing
    Secrets to Successful Marketing for Small Business Owners
    Marketing Magic for Small Business Owners
    Marketing Your Small Business Locally
    Pied Piper Marketing for Small Businesses
    How to Make a Million Dollars marketing Your Small Business
    The Truth about Offline & Online Marketing for Small Businesses
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    San Antonio Estate Liquidators
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  • Profile picture of the author Whatl
    If you're stuck for a title, and you haven't finished your book yet, finish writing the book before you think of a title. I find that the title will come once you get most of the book finished. It will kind of come to you.

    As for your side note, I've just written an entire book on traditional marketing. Go figure.
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    • Profile picture of the author Dr Dan
      Originally Posted by Whatl View Post

      If you're stuck for a title, and you haven't finished your book yet, finish writing the book before you think of a title. I find that the title will come once you get most of the book finished. It will kind of come to you.

      As for your side note, I've just written an entire book on traditional marketing. Go figure.
      I agree. I have written a few books and everytime I change the title at least 20 times during the process. Heck I still havent settled on an exact name for my new WSO and it launched last Friday night... lol..
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    • Profile picture of the author jrobconsult
      Originally Posted by Whatl View Post

      If you're stuck for a title, and you haven't finished your book yet, finish writing the book before you think of a title. I find that the title will come once you get most of the book finished. It will kind of come to you.

      As for your side note, I've just written an entire book on traditional marketing. Go figure.
      Traditional marketing is not dead, but perfect with online marketing. I had excellent success with direct mail, special events, newspaper ads just to name a few.
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      San Antonio Estate Liquidators
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      • Profile picture of the author KenB
        Well, try and and find a title thats short and sweet and that's an overview of what's in the content of the book. I'm pretty sure the title will be great!
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        • Profile picture of the author jrobconsult
          Originally Posted by Dr Dan View Post

          I agree. I have written a few books and every time I change the title at least 20 times during the process. Heck I still havent settled on an exact name for my new WSO and it launched last Friday night... lol..
          Your WSO is excellent. I buy plenty of them and if I get one good idea it pays for the price. I like your style and because of your info I am going to have my own blog radio show also.

          I remember you saying that you charge your clients $200-$400 monthly. What does this cover normally?
          Thanks again
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          San Antonio Estate Liquidators
          Estate Sales San Antonio
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      • Profile picture of the author Whatl
        Originally Posted by jrobconsult View Post

        Traditional marketing is not dead, but perfect with online marketing. I had excellent success with direct mail, special events, newspaper ads just to name a few.
        Marketing strategies stay the same, it is the way they are delivered that evolves.

        "Every and all marketing strategies that are used offline can be used online." To say traditional marketing is dead is to say that the architecture of business is dead also
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  • Profile picture of the author JustinDupre
    Boost your business with online and offline methods
    Take your busin to another level with most effective marketing methods
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    I offer CPA coaching and investment opportunities for those SERIOUSLY interested in making money directly or indirectly with affiliate marketing. PM me for details.


    Read More about CPA/Affiliate Marketing on my Blog
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  • Profile picture of the author jrobconsult
    Thanks for the advice. I did a book before for retail business owners and the title came easily. I am done all my research except for contacting small business owners to get their input on a variety of marketing methods.

    The incentive for them to answer my questions is a free copy of the book and if I use the info they can show their family, friends and business associates their name and business in a book. This show also help me get some for clients plus some of the people they show the book. What do you think of this idea?
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    San Antonio Estate Liquidators
    Estate Sales San Antonio
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  • Profile picture of the author redlegrich
    Go to Amazon and search of keywords related to your book and see what the top sellers. Keep a list, then take the best of the lot and turn it into your title. Not copy the single best, but take the ideas, text, sub titles and wordsmith them into your own.
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    • Profile picture of the author jrobconsult
      Originally Posted by redlegrich View Post

      Go to Amazon and search of keywords related to your book and see what the top sellers. Keep a list, then take the best of the lot and turn it into your title. Not copy the single best, but take the ideas, text, sub titles and wordsmith them into your own.
      Why did I not think of that. Excellent suggestion.
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      San Antonio Estate Liquidators
      Estate Sales San Antonio
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  • Profile picture of the author danielkanuck
    A title that i can think of is:

    "The Lazy Business Owners Way Of Marketing Their Business Online & Offline"

    I currently use direct mail and classified advertising to promote my web business. I use postcards, running ads in magazines, traditional direct mail letters, and newspaper advertising to promote my consulting services.

    Offline methods are still effective, but one of the biggest changes is the cost of direct mail. It still works the same way, but you will have to implement a campaign that eventually has you selling a high price product. Eventually you want to gather up your clients and offer a paid seminar to reveal more of your marketing strategies. This is another offline strategy that can make you wealthy.
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