How much to charge for SEO for real estate agent?

59 replies
I need to send over a SEO proposal to a real estate agent who wants to start ranking for several cities that he does business in. I will be focusing on 3 keywords (i.e. real estate agent city, real estate agent in city, city real estate agent, etc..) each month and will move on to the next set of 3 keywords the next month for different cities.

So does anyone know how much to charge this sort of client for the upfront fee and then a monthly recurring fee? They already have a website, but is not optimized at all. Not much content on the homepage except for 1 sentence and all the meta tags are wrong or missing.
#agent #charge #estate #real #seo
  • Profile picture of the author Dr Dan
    I work with alot of realtors and mortgage brokers. My monthly Google Love service is usually between $197-$350 per month for them. But I dont do your traditional SEO services. Im dominating the search results using other strategies like social media, social bookmarking, classified ad sites, videos, and more.
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  • Profile picture of the author Dr Dan
    Originally Posted by kiranraj19 View Post

    Cost is totally depends upon the keywords & its competation
    Most realtors are just too internet savvy to go for that. They get pitched pricing on SEO services all freakn day! Trust me I was in the biz. I just did a local event for a bunch of realtors. About 100 of them and every week they have someone like me come speak and offer services.

    Thats why you must stand out. cant be the "hey buy my seo junk" because these people are pitched the same thing all day long!

    This is local internet marketing and not internet marketing.
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  • Profile picture of the author JustinDupre
    Yeah depending on the keyword and competition but i would go higher than $300 a month for sure. Best way to go around this is to just email those other SEO in your town to see how much they charging and you'll get a better idea.
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  • Profile picture of the author RockstarBen
    My best advice, stay away from realtors - they're usually broke - always want a special deal, typically don't pay on time, and are a pain in the @$$ to work with! Just my $0.02...
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    • Profile picture of the author Dr Dan
      Originally Posted by SheriffBen View Post

      My best advice, stay away from realtors - they're usually broke - always want a special deal, typically don't pay on time, and are a pain in the @$$ to work with! Just my $0.02...
      This is true to a point. Many realtors are more hobbyist in a way. Just like most IM'ers dont make a living online. But a few do.

      Same with Realtors. There are a few that make between $20k to $100k a month and they are the top sellers. They will drop down $197-$1000 a month on marketing.

      You only need 1 per a city paying you $197 a month and you will be making $4,000 a month recurring income pretty quick as you build a rep for being the "go to" real estate marketing guru!

      This is how I set up my Offline Business and I dont have to deal with invoicing or anything. Just watch the paypal payments come in automatically every singe month at varies time of the month.
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      • Profile picture of the author KenB
        I'm actually doing a similar ventures with SEO and real estate agents. I'm actually currently using the method in my signature, I've been charging local real estate agents $500.00 a month for my services. The business that I convert towards them are far more great. Real estate agents make a lot of money per client at an average 6-7% per buy/sell. I've been able to find a way to generate leads to these real estate agents that are signed up with me and they've been pleased with the clients I manage to get for them. Depending on what your doing and how many leads you can offer, I'd charge a higher price.
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        Put another affiliate link in and you go away.

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      • Profile picture of the author advancedyn
        Originally Posted by Dr Dan View Post

        This is how I set up my Offline Business and I dont have to deal with invoicing or anything. Just watch the paypal payments come in automatically every singe month at varies time of the month.
        Hey Doc, I am looking for a recurring payments system to set up on my site. I looked at Paypal and they have six different options! I'm curious which one you chose, why, and if you are happy with it or would recommend something else at this point?

        Cheers
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        • Profile picture of the author Dr Dan
          Originally Posted by advancedyn View Post

          Hey Doc, I am looking for a recurring payments system to set up on my site. I looked at Paypal and they have six different options! I'm curious which one you chose, why, and if you are happy with it or would recommend something else at this point?

          Cheers
          Its really simple to set up and I just use the free business account to do it. Just go to create buttons section and select subscription. The rest is easy. Simple as that.
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    • Profile picture of the author David
      Originally Posted by RockstarBen View Post

      My best advice, stay away from realtors - they're usually broke - always want a special deal, typically don't pay on time, and are a pain in the @$$ to work with! Just my $0.02...

      no kidding, you got that right

      and I get $1000 a month, not $200 to $300 a month
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  • Profile picture of the author redcell1
    Think about it like this 1 client can be from $1,000 to even $12,000 easily.

    So I would raise my price or charge them low for the 1st 2 months and then charge higher once they get more business.

    Either way they will make ten fold profit from you
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    Just here to see the shenanigans.

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  • Profile picture of the author redlegrich
    mrtrance, I would definitely check out what Dr Dan has to say. Messing with a client's crappy website is no way to do SEO. Dan's method of creating lease sites/landing pages and the supporting social media pages and classifed can really saturate search results.

    And, if sherrifben is right and they try to stiff you on the money then take the properties you develop and leas them to someone else. If they work, you won't have a problem.

    It's no fun working to put perfume on someone else's pig.
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  • Profile picture of the author Always-A-Warrior
    Sorry but I need to be straight up with you and that is ...

    If you can't price your work then you're in the wrong place to be offering SEO services.

    You need to outsource it the SEO work before you run into deep problems later. It takes more than just title tags, html tagging and proper backlinking to get great results and great results is what you need to keep your head afloat in these deep waters of SEO work.
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  • Profile picture of the author linkmetro
    Get site up first in good position then you can talk money. Get site up, then show him/her...but even being #1 , mean anything as getting client for your realtor. You will see it.

    Joe
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  • Profile picture of the author tpw
    I outsource the Local SEO for an average of $350 per month. I charge my clients in the range of $750 to $1200 per month, depending on my clients ability to pay and my ability to sell myself to them.

    You have to do it on a monthly basis, because you never know in advance exactly how long it will take to achieve the desired results.

    In SEO, your ability to push someone up in the search results is as much a matter of how dedicated their competition is to the goal of ranking at the top of Google for the same keywords.

    Some competitors have done nothing and will do nothing, so knocking them out of the top ten is easy and will stick.

    Other competitors are spending more on SEO than you are, and they watch their rankings daily. When they see any downward move in their rankings, they throw more link building at the problem.

    Since you cannot know what the competitors are willing to do to maintain their position, you cannot do any fixed-term SEO work.

    Fixed-term SEO is only for advertisers who are too short-sighted to see the big picture.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Chasedmarketing
      If I could outsource the landing pages, and seo work for a lawyer who could do that for me? I know about seo, video and such but setting up a autoresponder to capture emails, and getting their wordpress site ranked on local keywords, I rather outsource. Does any one know any good people that can do that for me?
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    • Profile picture of the author Dan B Rusu
      Who do you outsource SEO to? Do they do it from a to z?

      Originally Posted by tpw View Post

      I outsource the Local SEO for an average of $350 per month. I charge my clients in the range of $750 to $1200 per month, depending on my clients ability to pay and my ability to sell myself to them.

      You have to do it on a monthly basis, because you never know in advance exactly how long it will take to achieve the desired results.

      In SEO, your ability to push someone up in the search results is as much a matter of how dedicated their competition is to the goal of ranking at the top of Google for the same keywords.

      Some competitors have done nothing and will do nothing, so knocking them out of the top ten is easy and will stick.

      Other competitors are spending more on SEO than you are, and they watch their rankings daily. When they see any downward move in their rankings, they throw more link building at the problem.

      Since you cannot know what the competitors are willing to do to maintain their position, you cannot do any fixed-term SEO work.

      Fixed-term SEO is only for advertisers who are too short-sighted to see the big picture.
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  • Profile picture of the author mavmav
    I think you should charge them about $200 a month. Don't make them think you are overpricing.
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    • Profile picture of the author tpw
      Originally Posted by mavmav View Post

      I think you should charge them about $200 a month. Don't make them think you are overpricing.

      The appropriate price for SEO is in the mind of the beholder.

      If you value your time at small value, then $200 per month might be more than enough for you.

      But your clients may think that if you are willing to only charge $200 per month, then you probably don't have the capabilities that they would want from a service provider.

      Not everyone is as broke as you are, so it is not unreasonable to believe that people are willing to pay more for that kind of service.

      Especially when you realize how much businesses are paying to advertise themselves offline, then you will realize that they could very well think that $750 per month is a steal !!

      If you have any doubt about what I am telling you, call your local newspaper office and see how much it would cost to run a display ad in the paper.

      Then call the radio station and ask about advertising costs.

      Then call the cable company to see about TV adverts.

      Then call the Yellow Pages to see how much they are going to charge for the same display ad that you had priced for the newspaper.

      Advertising is not cheap. But cheap advertising is.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author chris_f
    They're selling HOUSES ... Charge what you're worth dude. Don't let anyone scare your prices down ... worse comes to worse, find the absolute best non-dousche agent you would love to work with, charge them to cover your cost or not at all and get a percentage on the backend from them.

    Make it easy ... then when you have results, go to their competition and say "see? agent awesome loves me and i got him these results" And when Agent I-get-all-kinds-of offers says he wants to hire you, charge him upfront with full confidence.
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  • Profile picture of the author Moneyerr
    The competition of a keyword and volume of the business of the website determines the SEO price. Normally $500 to $1000 are charged for one keyword. You can get paid more by your employer if you show good results and get more business.
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  • Profile picture of the author lingo
    Pricing is such a struggle for me.
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  • Profile picture of the author redcell1
    KenB if you are charging them only $500 p/m even that is way too low.

    At 3% commission of a $100k sale thats $3,000

    At 3% comission of a $250k sale that is $7,500.

    Now that is only for 1 client that you get them (buyer or seller) so if you get them more then one client you are really selling yourself short.
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    Just here to see the shenanigans.

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    • Profile picture of the author tpw
      Originally Posted by redcell1 View Post

      KenB if you are charging them only $500 p/m even that is way too low.

      At 3% commission of a $100k sale thats $3,000

      At 3% comission of a $250k sale that is $7,500.

      Now that is only for 1 client that you get them (buyer or seller) so if you get them more then one client you are really selling yourself short.

      This is the reality of the situation.

      If you are taking their money and giving them real value in return, then you are bringing them new customers, i.e. more sales. The services you provide to them should pay for themselves.

      Most people will allow you to do the marketing for them, then they will revisit their decision 3-4 months from now. If you have made them money, they will stay with you. If you have not made them money, they will spend their money with someone else.

      Their expertise is selling houses. Your expertise is marketing. You are a match made in heaven.

      Don't just focus on generic-SEO. Instead make it a point to do good-SEO, so that your clients will actually derive a real benefit from what you do for them.

      If you can help them sell one house per month, you are generating a profit for them. At 3% commission on a house sale, they do not have to sell too many houses to consider the work you do for them to be a good investment.

      You should charge people what your services are worth to them, when that number is higher than what your time is worth to you.

      If you focus on creating wealth for your clients, they will reward you accordingly.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Always-A-Warrior
    depending on how competitive the keywords I charge between $350-$1200 upfront fee and $50-$250 a month with a time frame of 1-5 months. As you all know the more competition the more walls you have to break down to get to the top or sometimes even to the 5th page of Google. I find Yahoo and Bing is much easier to rank than Google, and with all of the changes they do its no wonder. That's why the price is what it is but some SEO companies are charging an arm and a leg for their services, $10k - $100k but that's pennies to those big businesses who reaps in millions a month to pay for SEO services.

    Some think its easy but again it depends on keyword competition, and it can be a pain if you know what I mean.
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    • Profile picture of the author Alex Tran
      My philosophy on pricing is that I incur expenses upfront to do the work so I should charge as much upfront as possible to cover my expenses.

      Here is a typical example. If the project works out to be $500 per month, I give the client a break for paying upfront. So rather than waiting 12 months to make $6K, I charge $5K upfront. This is good for me because of the time value of money; and it is good for the client because they save a lot of money.

      I explain to the client that SEO is an ongoing process. So it makes sense to keep it up for at least 12 months. In the past, some clients have tested my "theory." They quickly found out that their rankings did not stay on the first page without my help.

      So my advice is to charge an upfront fee for 12 months. Then go month to month after that.
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  • Profile picture of the author tbsweet52
    Figure out what you think your worth per hour and then try and decide how many hours you will put in per week.

    $200/month to rank for multiple keywords is way too low. Especially if you are trying to take their existing site and ranking it.

    I read a great thread here once about trying to sell expensive items vs. cheap items. One of the quotes was "Why not try and sell more expensive items? You will put in the same amount of work anyways." Obviously its not true in all cases, but you get the picture.

    I'd rather make 1000 phone calls to find ONE $1,000/mo client then 100 to make $200/mo. Find 4 or 5 of those and you are making out decent. Imagine finding 10 or 20? Just saying!
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  • Profile picture of the author iAmNameLess
    Wow, you guys are cheap.... I would assume you just don't get results.

    I wouldn't charge less than $1,500/mo for a realtor. I know I would make them twice that amount.
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  • Profile picture of the author redcell1
    Tpw, I charge $x,xxx for any real estate client I have. I know I can charge that much because I can have a potential client call any of my previous clients and they can personally vouch for me.
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    Just here to see the shenanigans.

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    • Profile picture of the author tpw
      Originally Posted by redcell1 View Post

      Tpw, I charge ,xxx for any real estate client I have. I know I can charge that much because I can have a potential client call any of my previous clients and they can personally vouch for me.

      I know you do.

      I wasn't answering you, but using your comments as a start point for what I was saying.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author RockstarBen
      should probably create a new thread, but paypal is great; however, risky. I recommend checking out paysimple for recurring billing - gives you MUCH more control, as you hold the cc info, nOT paypal, which means if paypal has a hiccup, which happens - your cashflow is cutoff, but when you have the cc info, you can always find a way to get your money...

      ---------------------
      Originally Posted by Dr Dan
      This is how I set up my Offline Business and I dont have to deal with invoicing or anything. Just watch the paypal payments come in automatically every singe month at varies time of the month.


      Hey Doc, I am looking for a recurring payments system to set up on my site. I looked at Paypal and they have six different options! I'm curious which one you chose, why, and if you are happy with it or would recommend something else at this point?

      Cheers
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  • Profile picture of the author Bruce NewMedia
    There are realtors and their are REALTORS (the big hitters) ...

    Its true the average realtor is not turning big numbers, but in every office there are a couple 'big dogs' that move a lot of houses....

    That's who to focus on, and thats who can and will pay the price. Getting ranked for meaningful phrases in this niche is not easy, especially in big metro markets. ..and the big hitters know it, because they see their fellow big hitters holding all the choice spots.

    I never charge less than $200- $400 a month, and it goes up considerably from there. It's also a marathon, not a sprint. ..Clients need to know it will take time.
    _____
    Bruce
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    • Profile picture of the author Chasedmarketing
      For realtors- I charge:

      200 to 400$ a month for different needs.

      I make them videos of their property and get them ranked on a specific keyword or I optimize their websites because some of their websites look like robots made it!


      Chasedmarketing-
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    • Profile picture of the author Saito
      Originally Posted by Bruce NewMedia View Post

      There are realtors and their are REALTORS (the big hitters) ...

      Its true the average realtor is not turning big numbers, but in every office there are a couple 'big dogs' that move a lot of houses....

      That's who to focus on, and thats who can and will pay the price. Getting ranked for meaningful phrases in this niche is not easy, especially in big metro markets. ..and the big hitters know it, because they see their fellow big hitters holding all the choice spots.

      I never charge less than $200- $400 a month, and it goes up considerably from there. It's also a marathon, not a sprint. ..Clients need to know it will take time.
      _____
      Bruce

      I agree. Find the 3-10% of Realtors who "get it," are doing the volume, and know their numbers. If they know from experience they can close X% of leads is right, they will see it as a no-brainer AND be consistent.

      I have had to sort through a lot of agents to find and sell fixer-uppers over the years. Find the great ones and keep away from the rest or they will drive you bonkers.
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  • Profile picture of the author Video Whiz
    A few people mentioned targeting the "good keywords"...

    What are some of the keywords that work best in the real estate market? I'm "assuming" things like: "City real estate agents" "City realtors" and "homes for sale in city".

    Anyone have suggestions on what terms they are going after?
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  • Profile picture of the author rassaj
    Best way to go around this is to just email those other SEO in your town to see how much they charging
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    • Profile picture of the author Anny5Robert
      I think the cost warries according to agents.It based on your keyword and in how much time you want your work done.
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  • Profile picture of the author krzysiek
    Hey guys,

    If you are building lead gen. sites for real estate agents (some of you are) does anyone/can anyone show an example (or PM) of how it looks.

    I think if someone is looking in a particular area to buy a house, and they're searching online - then they would only want to stay on a site with lots of photos of houses in the area, rather than calling someones number on the site first, without seeing much?
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  • Profile picture of the author albertfox985
    $200 per month is quite low. I'm receiving $800 per month doing SEO work for one of my clients. But I'm spending 40 hours per week on it doing blog commenting, backlinks, article writing, social bookmarking, etc...
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  • Profile picture of the author krzysiek
    You know you could have 40hrs worth of work outsourced for $100 per week, so $400 per month.

    And on second thoughts, charging $800 for 160 hrs work comes to $5/hr!! I think you're charging MUCH too low...
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  • Profile picture of the author Chris Lagarde
    Originally Posted by mrtrance View Post

    I need to send over a SEO proposal to a real estate agent who wants to start ranking for several cities that he does business in. I will be focusing on 3 keywords (i.e. real estate agent city, real estate agent in city, city real estate agent, etc..) each month
    Let's assume your agent friend lives in Bellevue, Washington. According to your quote above, your first keyword would be:

    real estate bellevue

    Every agent in Bellevue thinks this is the keyword they want to rank for, but for most, it's not a good keyword at all...it's too broad. The traffic will not be targeted. Instead go for "real estate neighborhood" or other specific areas of the city. The buyer prospects will be more serious, and you can also craft a more keyword rich website for these prospects.
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    • Profile picture of the author humbledmarket
      Banned
      Originally Posted by Chris Lagarde View Post

      Let's assume your agent friend lives in Bellevue, Washington. According to your quote above, your first keyword would be:

      real estate bellevue

      Every agent in Bellevue thinks this is the keyword they want to rank for, but for most, it's not a good keyword at all...it's too broad. The traffic will not be targeted. Instead go for "real estate neighborhood" or other specific areas of the city. The buyer prospects will be more serious, and you can also craft a more keyword rich website for these prospects.
      Great advice but the concern might be with a neighborhood the search volume isn't very high.

      It's hard to find neighoborhood with high search volume even for fairly large cities much less neighborhood?

      If you got a view point on this I'd really like to hear it as perhaps I am looking at this wrong.

      For example in my area Real Estate vancouver compared to Real Estate Burnaby is almost nonexistent! Now burnaby isn't even a neighborhood; it's more of a city with population 100 000+.

      What is a godo search volume you look for? 1000? 100? 10?

      I know my SEO I don't know what to give clients. I get concerned they aren't getting enough results with low searched keywords that end up wasting their money they invest.

      IMHO it will be fairly useless with anything less than 100 and how do you pitch to them with such low volume? What is your client acquisition estimate? I generally like to provide a rough idea of what I can help them with and how much more business they can get so they know the value of the service. Instead of just getting them up for a name and thank them for their money.

      I want to ensure what they pay for actually values them. That way it's win win.
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      • Profile picture of the author great nosferatu
        Strange mix of experience and novices ITT. Strange that there is little discussion of the market for pricing. "Manhattan real estate agent" should have a few more zeros on the price tag than "hillbilly-town real estate", both due to SE competition and profitability/volume of that traffic.

        Does anyone have experience evaluating the value of the traffic you will provide for real estate agents? This is critical not only in order to sell the agent on your services, but to ensure the viability of your ongoing contract. That is, you need to know that the agent will be banking off the extra traffic you gain them, else they can't/won't continue to pay you.

        @those of you selling SEO services for less than $200 /mo, what kind of services are you providing? A few links? Most of these clients need on/off page SEO, lots of new content, and a rethinking of a great deal of their architecture to accommodate SEO.
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        • Profile picture of the author ryanjm
          Originally Posted by great nosferatu View Post

          Strange mix of experience and novices ITT. Strange that there is little discussion of the market for pricing. "Manhattan real estate agent" should have a few more zeros on the price tag than "hillbilly-town real estate", both due to SE competition and profitability/volume of that traffic.

          Does anyone have experience evaluating the value of the traffic you will provide for real estate agents? This is critical not only in order to sell the agent on your services, but to ensure the viability of your ongoing contract. That is, you need to know that the agent will be banking off the extra traffic you gain them, else they can't/won't continue to pay you.

          @those of you selling SEO services for less than $200 /mo, what kind of services are you providing? A few links? Most of these clients need on/off page SEO, lots of new content, and a rethinking of a great deal of their architecture to accommodate SEO.
          *ding ding ding* we have a winner. A LOT of newbs here spewing out numbers that are guaranteed to be a first-class ticket to Failville. If you _really_ know what you're doing SEO-wise, then all you have to consider is the value you are providing the client and charge accordingly so that they make at least 3-4x what you charge.

          I understand Dr Dan's method--it's less per month, but he has complete control of the asset and it's presumably an easier sell since it costs less for the realtor.

          Regarding the market size-- I personally know of a realtor paying $1,500/mo for "Phoenix real estate" and he's barely on the first page. There are some heavy hitters at the top paying a boatload for their SEO though.
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  • Profile picture of the author ryank
    I would charge depend on how much he's willing to pay. Since it's an offline client, will make personal approach to know what is the price that he will not resist.

    But that's me.
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  • Profile picture of the author hireseoexpert
    SEO and Link Building is not a one day process. It takes time to rotate website traffic. so basically the cost based on business keywords and competitors.
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  • cool conversation, many local seo providers here
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  • Profile picture of the author Genesis1
    i think 300$ would be a fair price as long as they pay in time, its' just realtors...
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    High Quality Backpage, Kijiji, Gumtree Classified Ads Posting Services. Service that brings Value. Get Traffic & Increase SEO at the same time! Prices are starting from 0.09$ per AD. PM Me for more info
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  • Profile picture of the author sherwood55
    Following up on outsourcing part of the thread. I can do the SEO myself, but am investigating outsourcers for (non-local) SEO. Has anyone used LImbocker/Deiss's outsourcing option from the SEO Dominator's Club?
    Can you please give me some general idea of services and cost?
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    • Profile picture of the author Davchola
      I like this thread cos it gives me a good perspective of how SEO work like that would be charged in a developed market such as in the US. Where I am right now, I could only base my charges on an hourly basis, and this can again only be derived from the kind of competition that I would need to confront in attacking each keyword and all. That would make it challenging to give an upfront quote, but an estimate would definitely be that results would be yielded within that 400 - 500 $ range.
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      David Chola

      Interesting Architectural designs with flair and passion for green sustainable architecture.

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  • Profile picture of the author RentItNow
    Realtor, real estate agent blah blah is too low a search and anti-benefits marketing. Go after "city real estate" "city houses for sale" "city investment" etc. 5 to 10 times the traffic and leads. People generally are looking for houses...not agents.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author mrtrance
      Originally Posted by RentItNow View Post

      Realtor, real estate agent blah blah is too low a search and anti-benefits marketing. Go after "city real estate" "city houses for sale" "city investment" etc. 5 to 10 times the traffic and leads. People generally are looking for houses...not agents.
      Thanks for the tip. So would it also be Ok to go after "homes for sale city", homes for sale in city", "real estate city", etc. Should I then go after the ones which have the most search or take them all and focus on a few at a time and get those ranking then go after the next few keywords?
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    • Originally Posted by RentItNow View Post

      Realtor, real estate agent blah blah is too low a search and anti-benefits marketing. Go after "city real estate" "city houses for sale" "city investment" etc. 5 to 10 times the traffic and leads. People generally are looking for houses...not agents.
      This!^ As an agent I can tell you that top organic results are hard to break into. Throw in a specific subidision or community and the results and competitiveness drop a hundred fold. Ask the agent what are high activity or highly sought after/desirable to work in/ communities or subdivisions and take them over in no time because personally around here most people don't do hyper local seo. They do it a few times here or there and get tired of it. Use that to sell them. Ask them how many agents do they know that SAY they are going to work on their seo but don't really do it day in and day out like you do, and throw in the understanding about hyper local results and the faster results you can have.
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      • Profile picture of the author RentItNow
        Originally Posted by OMGMarketingGroup View Post

        This!^ As an agent I can tell you that top organic results are hard to break into. Throw in a specific subidision or community and the results and competitiveness drop a hundred fold. Ask the agent what are high activity or highly sought after/desirable to work in/ communities or subdivisions and take them over in no time because personally around here most people don't do hyper local seo. They do it a few times here or there and get tired of it. Use that to sell them. Ask them how many agents do they know that SAY they are going to work on their seo but don't really do it day in and day out like you do, and throw in the understanding about hyper local results and the faster results you can have.
        Very true! I had google adwords testing that would work for any agent instead of SEO. As many said though, there are only a few agents capable of paying your value.

        I know what you mean about agents getting tired of the SEO and actualyl 'facebook' campaigns as well. Agent's need to pick one method that is currently working and stick with it or they need to test and come up with something NO ONE else is thinking about.

        I will be testing a theory I had about marketing real estate with adwords soon. As with all marketing, offer your client either a way that is working well and is tested or tell them you want to play around with adwords ideas, find something that sticks and reinforce it with monthly SEO.

        To me, the biggest problem with marketing for real estate agents (gaining purchasers mostly) is the sheer numbers involved. For instance, there are only so many listings compared to so many buyers. In my area it is a ratio of 10 listings to 1 monthly buyer. No matter how good a market person you are, those odds are greatly stacked against you. So it is in the interest of an agent to grab that purchaser -- however, not always an easy sell these days as purchasers know their position. For example, as a person that has been in the real estate field for almost 20 years now, I would NEVER sign a purchaser's contract knowing how much is for sale and I may possibly find a private deal that I can't do once I'm locked up with one agent.
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        I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author GarciaTaylor
    Hey even I've actually struck the same idea, but what ways it would be of use to the real estate business, meaning to do SEO for a Real Estate business is a nice topic but the means through which one has to do it needs a great ideology and research..
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  • Profile picture of the author rotten72
    Sell them leads!!!

    There are a ton of realtors that pay for leads. The problem with the leads they get is that they are NOT exclusive and the leads companies use a round robin type lead distribution. If you offer them EXCLUSIVITY you can get more money per lead than the other sites.

    Let's say they pay $30 a lead. The leads go to 3 realtors at a time. Let's say there are 12 realtors total in that buy the leads from a regular lead site. So they only get 1 in 4 leads. The leads they do get also go to 2 other agents which cuts their chances of getting the client. You can charge $90+ per lead if you give that agent exclusivity.

    You build the site and own the site. The realtor is happy because they don't need to share the leads with anyone else and they don't have to worry about you not getting them results. The more leads they get, the more you get paid.

    Be careful though. Don't offer to get paid when they close. Some people don't answer their phones or emails. When that happens the client moves on to the next one. Another problem is that a lot of deals aren't going through. You need to be able to track every lead and get paid. You also need to let them know you won't charge them for telemarketers. They like to call people on the first page of Google.
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  • Profile picture of the author mattprince789
    They need to outsource it the SEO work before it run into deep problems later. It takes more than hardly title tags, html tagging and proper backlinking to get great results as well as great results is what it need to keep their head overflowing in these deep waters of SEO work.
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  • Profile picture of the author jevelez
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    • Profile picture of the author DABK
      Originally Posted by jevelez View Post

      $250 is not bad, its a win-win.
      How so?

      Don't you take into account the effort/money you spent to get the client? The time and effort to collect? The time and effort to deal with them (make your presentation, answer questions later on)? The value of the stream of income you're setting up for them? Or, are you not going to get them any results, you just change a couple of tags, write an article and post it?

      Or, are you in a country where $250 is a month's worth of income?

      In my world, $250 doesn't buy much, so I have to charge a lot more than that. $250 is a win for the real estate person, a big loss for me.

      The house across the street sold not long ago. The agents split $24,000 ($12,000 to the selling side, $12,000 to the buying side). Each broker ends up with $6,000; each agent with $6,000. They're willing and able to pay a lot more than $250 for seo that gets them 1 or 2 of these sales a month.

      To answer the original question: depends on many factors: what you give in return (in terms of results), how much realtors make when they sell a house, how much you think you're worth. How much money you think this particular client can afford. Some of them cannot afford the results they're after. At no point it's about how many hours you work. They don't pay you for your hours, they pay you for your skills, i.e., for the results you can produce.

      I'm assuming by now it's a moot point as you've made a pitch, told them how much it will cost them, and they said either yes, or no.

      If you've got the job, it would be interesting to know what you think about what you charged them, now that you've done some of the work.
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  • Profile picture of the author easytechtips
    The search related to real state is not so higher. So the charge of SEO of real state would not be a great amount.
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  • Profile picture of the author stone2010
    The one thing i learned offering my services is that you cannot sell yourself short. I used to do that a lot and always regretted, now I charge what I am worth and if you charge good make sure you are confident of the services you offer and deliver plain and simple. I personally think 200 per month for a realtor for SEO is extremely cheap.. Lawyers, doctors, realtors those are tough market when it comes to high competition so charge what your service is worth, dont be afraid of pricing your services right.
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