Ok I am Potential Client Pitch ME on QR Codes

"If you were to buy this integrated QR Code, how much would you expect to pay for it?"

Best,
Ewen

"Mr./Ms./Mrs. Business Owner, you're waiting for me to tell you the "catch" of this whole thing. And being a business owner myself, I can understand your concern. It seems that at every turn that someone wants to sell us something. But, in this case, there isn't one. I'm not here to sell you anything, nor will I ever be.

You see, Mr./Ms./Mrs. Business Owner, I don't make any money from helping you get your QR codes set-up. But, that's okay. It doesn't take up too much of my time, and I'm hoping that you'll remember me for it when you have other marketing needs.

I'm a marketing consultant (or whatever you call yourself), and helping business owners get the most return from their marketing efforts is what I do. I'm here to learn about you and your business, and offer my help if I can. I'm sure you know how important it is to build relationships with your customers. That is my goal. I'm not after your money...I'd rather build a lasting business relationship with you where we both can profit.

Think about something for a second.

When you sell [insert product or service here] to your customers, you want them to be pleased with it, right? You want every customer to be a happy customer so they'll want to do business again with you, right? Well, Mr./Ms./Mrs. Business Owner, it's the same way with me. But, again, I'm not going to try and sell you on anything. I just want to show you how QR codes can help you get more customers.

I know that all businesses are different and I'm not going to tell you that there's a one-size fits all solution because that's never the case. We'll explore the ways that QR codes can be beneficial to your particular business, and I'll answer any questions you have along the way. I'll also ask you for a 'Yes' or 'No' about each use of QR codes to know which ones you'd like to implement. And if at anytime you feel this isn't right for you, just say NO."

"What if I could show you a very simple method to get more clients through the door of your business, would this be something you might be interested in?" (My first question)

Obviously this will raise curiosity. And there's only one logical answer to the question. Yes!

And so I might now get my foot in the door so to speak and share with you why they could be so beneficial to your business.

What is there to pitch on? They're free.

Just as a barcode scanner in the supermarket scans the barcode on every product at the checkout till, so a smartphone can scan the 2D QR Quick Response code wherever it's displayed.

You scan it and automatically the mobile website the code is aligned to will show up on your mobile phone screen.

This might be your regular website in miniature or your Facebook page, your twitter page, the choice is entirely yours.

The QR code can be used in lots of ingenious ways to get your target audience to see what you're all about. It's just another tool to add to your sales funnel. And better still, you can communicate a lot easier with a hot lead than you can with a stone cold one. That someone has taken the personal action and initiative to find out about you and your business makes it a lot easier for you to close the deal with this individual. QR codes make purchasing decisions more personal.

Let's say that you've got a restaurant. Most cities have a great deal of stiff competition in this very competitive niche. They're all vying for the same customers.

So you print off some sticky labels and you find out in advance where your potential customers are arriving in the city center to enjoy an evening meal out at a restaurant.

And you display / whack up these sticky labels containing your QR code right on eye level where the majority of people, your ideal prospects are going to see them.

You get a little creative with the design too of your QR code. And maybe insert the word: EAT or FOOD or HUNGRY? in the center of your QR code. This is obviously just one example. I'm just thinking off the top of my head here. There's thousands of ways you can use this, you're limited only by your imagination.

So a couple jump off the bus or get out of the taxi in the city center some place and staring them straight in the face at eye level is your QR code sticker.

In a split second the couple takes a snapshot of the image with their smartphone. Instantly they're taken to your website. Whoah! It just happens to be exactly what they're looking for...

A quiet peaceful and relaxing environment on the waterfront overlooking the harbor. A romantic setting indeed and a gorgeous place to watch the sunset whilst eating their meal enjoying one another's company. And to boot, tonight they're offering a 2 for 1 meal offer on all fish dishes.

So they wander off in your direction, following the map / directions on their smartphone.

That sticker cost you less than 1 cent.

Their total spend was $150 that night. Your profit / ROI was enormous and all for taking a little initiative.

Multiply that couple by the number of covers / tables in your restaurant, by the number of nights per year you run a special offer and the potential profit return on your tiny outlay and time investment could add up to many tens of thousands of dollars over the course of the year.

Simple!

"Now, are you interested in finding out more?"

Best,


Pete Walker